This website uses cookies to ensure you have the best experience. Learn more

Business Management Essay

1762 words - 8 pages

Business Research Methods

Case Analysis


For this project you're going to read the Donatos: Finding the
New Pizza (Attached) case and answer the discussion questions.

Discussion questions:
1. Map the research design used by Donato’s for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3. Evaluate the test marked Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Writing Guidelines
• Read the assignment carefully and answer each question.
...view middle of the document...

> The Scenario

Used with permission of
Pamela S. Schindler

Some strategic windows remain open for an extended period oftime; other, don't. One of those
slim windows faced Tom Krouse, chief concept officer with Donato's, an independent premium
pizza restaurant chain, headquartered in Columbus (Ohio). Krouse, who is reponsible for new
product development, had to answer a question facing many restaurants: Is the low-carb diet
a flash fad or a trend-and should we respond?
"Restaurants are influenced my many factors: product, message, weather, reputation,
and competition, to name a few. But mostly we are influenced by changing eating habits. As a
result, we monitor a variety of sources. One of these is syndicated research obtained from The
Yankelovich Monitor and NPD Eating Trends. Another is e-rn ail comments from customers
received via our web site. We also hold monthly WASSUP Meetings," shared Krouse, "where
each employee brings knowledge of an element from popular culture and explains its affect on
Donates."! Donatos, recently divested by fast -ood giant McDonald's, had, for four years,
access to tremendous amounts of research on the eating habits of Americans. In late July,
according to the 2003 HealthFocus Trend Report, 26% of eaters were "carb aware." "This
meant that they were incorporating low-carb habits into their diets. We had a multitude of
evidence, over several months, that the interest in low-carb eating plans was increasing,"
concluded Krouse.
The time was July 2003. Krouse, who himself was following the Atkins diet,' was
noticing that at company meetings, where pizza is a staple refreshment, "little piles of crust"
were being left behind. "At first, we worried that something might be wrong with the crust,"
shared Krouse. While to some degree food quality is important to any restaurant, Donatos
stakes its reputation and its position in the pizza segment on two factors: premium quality and
an abundance of toppings-Edge to Edge® as its slogan goes. Donatos discovered that
nothing was wrong with the crust; its employees were avoiding the carbohydrates inherent in
the grain-based foundation of every pizza on the market at that time.
Convinced the low-carb craze permeating the media was no fad, Donatos started its
research-based product development process. The process typically starts with developing
the product prototype, followed by employee taste testing, concept screens (where participants,
usually in a central location, are shown photographs of food products, and then queried about
the item's uniqueness, brand fit, price attractiveness, and the likelihood of purchase if the
product were available), and ultimately in-restaurant tests in two or more restaurants within the
chain.' In-restaurant tests also include participants completing a self-administered intercept
surveyor, for delivery customers, a callback phone survey.
In the product prototype...

Other Essays Like Business Management

Business Management Essay

726 words - 3 pages THE BERNIE MADOFF'S SCANDAL Jayne Egharevba RES/351 February 16,2015 Business Management/Human Resources The Bernie Madoff’s Scandal The Bernie Madoff scandal is widely recognized as an example of an unethical business research, Bernie Madoff managed to build a multibillion-dollar investment firm based on skewed research and false financial data. The wealth management eluded the SEC and other authorities for decades before finally

Business Management Essay

1313 words - 6 pages antara lain adalah: 1. Kepemimpinan 2. Strategic planning 3. Fokus pada customer dan pasar 4. Information and analysis 5. Fokus pada sumber daya manusia 6. Process management 7. Business results Persaingan yang kejam dalam memenangkan suatu penghargaan adalah bukti pentingnya organisasi-organisasi di Amerika Serikat untuk diakui dalam kualitas operasinya. 2. ISO 9000 dan ISO 14000 Pada 1947, untuk

Business Management

2701 words - 11 pages and videography services for their personal, family or corporate events. In the process of conducting and performing a detailed research process on how to maximize profit margins in this type of business and in the area that is going to be launched for opening. I have chosen a location that has a lot of foot traffic. It is an indoor flea market but management is allowing us to construct a freestanding studio and office at very affordable rate

Business Management - 1873 words

1873 words - 8 pages BAE SYSTEMS SCANDAL Lisa Hering Cardinal Stritch University Introduction to Business Ethics ASB160 October 23, 2013 BAE Systems Bribery Scandal BAE Systems, how did they end up in such a scandal? BAE was almost like the “The Great OZ,” the man behind the curtain so to speak. BAE wanted a contract between them and the Saudi Arabian officials to build fighter planes called Panavia Tornado IDS Fighter Planes. What is a Panavia Tornado IDS

Business Management - 2128 words

2128 words - 9 pages Business Management 2 (Part-time) SBM2111 TEST1 12 March 2011 Surname_________________________________ Initials_________ Student No.________________________ INSTRUCTIONS 1. Hand-in this question paper with your answer sheet. Failing to hand in the question paper will be PENALISED BY 100% 2. Complete your answers on the attached Multiple Choice Answer sheet - DO NOT RECORD ANSWERS ON THE QUESTION PAPER 3. Use a BLACK PEN or HB

Business Management - 2210 words

2210 words - 9 pages Introduction and Summary The ability to lead and motivate are very important qualities for managers to have in today’s business world. The quality of leadership in an organization has a direct impact on the success of the organization. Leadership is the process of directing the behavior of others toward the accomplishment of some objective. Leaders need to be able to motivate their people to accomplish organizational goals. Motivation is

Business Management - 2832 words

2832 words - 12 pages kinds in notable conditions and have abilities to seize the outside opportunities. The potencies of boom and improvement are rich. Except, the price of loose up communication, collaboration and positive attitude is replicated. For this reason, SLT needs to encourage the fee management or its management within the business enterprise. Moreover, the sharing of property which consists of uncooked substances and semi-finished items can cause the

Business Management - 4269 words

4269 words - 18 pages in Republic Act No. 7655. 3 2. Workers of registered Barangay Micro Business Enterprises (BMBEs) with Certificates of Authority issued by the Office of the Municipal or City Treasurer. A.2 Upon application with and as determined by an RTWPB, based on documentation and other requirements in accordance with applicable rules and regulations issued by the National Wages and Productivity Commission (NWPC), a company/establishment may be exempted

Business Management - 3659 words

3659 words - 15 pages AMITY INTERNATIONAL BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH BRAND JOURNAL SUBMITTED TO- PROF. KOKIL JAIN SUBMITTED BY- ANUJ DIWAKAR ENROLLMENT NO- A1802011097 SECTION-C * Will Cinthol's new ad campaign be able to capture youth's attention? If Karen Lunel bathing under a waterfall gave Liril a shot in the arm

Business Process Management

1332 words - 6 pages Business Process Management  Introduction  For every business there is a process in place. For some businesses, there are a number of laid down processes. These processes actually form the building units of the business which is pre-requisite to end results of the business. Zairi (1997) defined a process as an approach for converting inputs into outputs. Davenport (1993) defined process as a structured, measured set of activities designed to

Business Management and Career

762 words - 4 pages Introduction A business management career is not linear and is not the same for everyone as well. However, all business management career paths have a particular starting point. There are many jobs available for different sectors in this field; therefore, one must know what exactly is required for the job they wish to pursue, along with where their interest lies. The people who want to look for a good opportunity in the business field usually

Related Papers

Business Management Essay 560 Words

560 words - 3 pages . Braswell, Sr., along with his three children, Marcia, Martina and Mack Jr. Mack Sr. attended the Syracuse University, New York, earning a MBA in Business Management, his daughters Marcia and Martina both attended the International Academy of Design and Technology, Sacramento, CA, earning a Bachelor Degrees in Fashion Design, and his son Mack Sr., who recently graduated from Berkeley College, with a Bachelor Degree in Fashion Marketing and Management

Business Management Essay 1625 Words

1625 words - 7 pages Examination Paper of Financial Management IIBM Institute of Business Management Examination Paper Financial Management Subject Code-B-103 Section A: Objective Type & Short Questions (30 marks)    This section consists of multiple choice & Short Notes. Answer all the questions. Part One carries 1 mark each & Part two carries 5 marks each. MM.100 Part one: Multiple choices: 1. The approach focused mainly on the financial problems of

Business Management Essay 535 Words

535 words - 3 pages Management” by Alan Murray, published by Harper Business. Leadership and management must go hand in hand. They are not the same thing. But they are necessarily linked, and complementary. Any effort to separate the two is likely to cause more problems than it solves. Still, much ink has been spent delineating the differences. The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate. In his 1989 book “On

Business Management Essay 2158 Words

2158 words - 9 pages relevant information for all stakeholders. This stakeholder management when necessary tools and the project team will provide significant value for communicating with stakeholders in an organized manner. b) Complete a power and interest grid to identify those stakeholders with which AppiTaxi needs to develop strong business relationships with. (2.2) Outline how you will ensure these stakeholders remain engaged and positive (2.3) provide