Business Marketing Essay

1128 words - 5 pages

Kudler Fine Foods Market Research

July 5, 2012
Robert Spotswood

Kudler Fine Foods Market Research
Kudler Fine Foods is a food store specializing in the specialty foods market. They have three stores that are located just north of San Diego California along the sandy Californian coast. Krudler concentrates on a fine selection of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. They boast on their company website having “the very best domestic and imported fare.” The founder of Kudler Fine Foods is Kathy Kudler who, before opening her own business was the marketing vice-president for a ...view middle of the document...

Consumers nowadays are becoming increasingly aware of how and in what manner their food is picked, shipped, and prepared. A growing number of Americans are opting for what they perceive to be the healthier choice in foods, often paying more for what is essentially the same product. Kudler may be able to capitalize on this trend by introducing and heavily marketing organic food products to their customers. The food that Kudler sells as it stands is already a premium product with a premium cost. And in America the thought is if it cost more it’s usually better for you. Kudler could use this to their advantage by listing certain nutrition facts along with the food items either on the company website or the menu itself comparing the Kudler food products to other less healthy, less expensive products. This will give the customer a sense of value in the product letting them know that they are paying extra for the quality and the healthiness of the food.
Another plan that might work well with the company would be in-store events. These kinds of events could be used alongside the organic and health food movement to gain awareness and introduce new products to their customers. Having such events in the store and perhaps parking lot not only generate more sales for the company but also give a tremendous opportunity to gain loyalty within the community and create a customer fan base that Kudler will be able to count on. As of today Kudler has a loyalty program in the works that would help facilitate this fan base as well. Another aspect of such a flashy event would be to provide customer feedback. Just like the online survey on the company website Kudler could at these events give customers small prizes or promotional coupons for filling out a short survey and sharing their thoughts on the company.
Kudler as a chain of three stores in doing well enough, however there is another aspect of the sale of fine foods that they seem to be missing at that is catering. Many companies that are simply just restaurants supplement the income that they might be receiving from only walk in customers with a catering service that serves primarily the same food. Kudler would have to employ the use of an enhanced online survey and the in-store event to provide them with...

Other Essays Like Business Marketing

Marketing a Business Essay

906 words - 4 pages Urban Outfitters Continuing Case Study Part 4: Marketing a Business Introduction to Business – BUS 100 November 22, 2010 Abstract Urban Outfitters is a continuing case study that describes the basic components of the marketing process (product, promotion, pricing, and distribution). This assignment gives insight into several companies marketing strategies that businesses use to excel in customer service and satisfaction

E- Business Marketing Plan Essay

5622 words - 23 pages Truck Max E-Business Marketing Plan Serena S. Joyner MBA- IT Management E-Business QRT2 Task 1 November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for

Mealshare Project (E-Business Marketing)

4399 words - 18 pages marketing technology and integrate it into the firm's marketing functions.” (Blotnicky, 2009). - Market - Related * A remarkable ninety-seven percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter” (Barnes et al 2010) * “Non-profit organizations outpace business organizations in their use of social media” (Witzig et al 2012

Creating, Financing, and Marketing a Business

1041 words - 5 pages Running head: CREATING, FINANCING, AND MARKETING A BUSINESS Creating, Financing, and Marketing a Business Strayer University Business 100 JANET LARGAESPADA February 26, 2012 Creating, Financing, and Marketing a Business In business there are several forms to consider when starting the organization, this paper will be focusing on the creation of a general partnership. A general partnership is one of the simplest forms of business to

Introduction to International Business; Global Marketing

1133 words - 5 pages Module 1 - Case Introduction to International Business; Global Marketing November, 30, 2013   Olympic Games have made their innovative image in the field of sports. In 1896, it didn't have such popularity and proper strategy to earn monetary value. After a huge break, a new president Juan Antonio Samaranch appointed in 1980 and he was the first one, who created the financial independent for Olympic. In 1984, Sarajevo OCOG has signed

Creating, Financing, and Marketing a Business

1789 words - 8 pages CREATING, FINANCING, AND MARKETING A BUSINESS LEONA PARKS PROFESSOR MARILYN FITZPATRICK BUSINESS 100 FEBRUARY 24, 2012 Leona Parks Professor Marilyn Fitzpatrick Business 100 February 24, 2012 Creating, Financing, and Marketing a Business Identify the pros and cons of the partnership as a form of ownership. The simplicity and flexibility in creating a partnership may be one of the main advantages of the partnership as a form of

Creating, Financing, and Marketing a Business

1044 words - 5 pages The Business Environment Michelle Lennon Mrs. Hayes BUS-100-1128-001 November 1, 2012 Business plays a major role in the economy today, simply because we are surrounded by growing businesses, ventures, and reproduction of business that takes place on a daily basis. With the recent clash in our economy with people losing their jobs, houses going into foreclosure, people filing for bankruptcy, etc. it has taken a toll on a lot of

Business Marketing Final

998 words - 4 pages Final 1. I think that both speaking accurately and listening actively is important for a manager. But I think that active listening is the most important for the manager. To be an active listener is hard work. You have to concentrate, and you have to want to fully understand what a speaker is saying. Also being an active listener is good because you can make great feedback to the employees of the organization and also you understand

Nternational Marketing and Business Expansion on a Global Basis Has Become Increasingly Common in Every Sector of Business

2207 words - 9 pages 1.0 Introduction: International Marketing and business expansion on a global basis has become increasingly common in every sector of business. This is essentially due to the increase in competition and the potential in the new markets that can be harnessed for achieving continuous business development and growth achieving competitive advantage in the market. The economy of Ireland has grown tremendously in the past few decades with numerous

Realistic Business Improvements Within Marketing ---A Case Study Of Samsonite Corporation

2956 words - 12 pages 1. IntroductionMarketing, which involves getting a product or service into the market, promoting it, influencing behaviours, and encouraging sales, is a broad topic that covers a various range of aspects (Geld, 2006). Companies without a marketing mind-set are at a disadvantage in today's business world. Therefore, how to use marketing strategies to improve the business become extremely important in any industry nowadays.The global luggage

Marketing and Business Operations- Promotion

1003 words - 5 pages The product that I chose to investigate in assignment 1 was a Blackberry Smartphone. I am going to continue this investigation by looking into the promotion targeted at a certain target market and then creating an audience profile. Blackberry Smartphone has two types of audiences. Their primary audience are Business people and has gradually developed to the younger generation like Students and these are their secondary audience. Blackberry is

Related Papers

Business Marketing Essay

4469 words - 18 pages WORLD PAGE CELLULAR THE WORLD AT YOUR REACH Marketing Final Paper-Online MM522 Executive Summary Mission Summary World Page Cellular is committed to conducting business to the highest standards of ethics and integrity. World Page strives to deliver straightforward communication tools that not only are smart and convenient, but deliver a high level of value to the user. In addition, World Page Cellular seeks to promote the highest levels

Business Marketing Vs. Consumer Marketing Essay

528 words - 3 pages Sheree M. Johnson II January 29, 2012 BUS 367 Business to Business Marketing Business Marketing vs. Consumer Marketing Business Marketing vs. Consumer Marketing Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct

Marketing In Business Planning Essay

824 words - 4 pages Marketing in Business Planning Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better

Business Marketing Communication Plan Essay

1672 words - 7 pages sold on the website. A business venture will also be able to book a room from the website. Fliers will be distributed throughout Houston and Brazil to the Chambers of Commerce, Tourism Council Officers, hotels, neighborhood shops, churches, schools, and other areas 30 days before the grand opening.In comparison, the marketing communication strategy for Coffee Break will have some noted likenesses and differences. The likenesses in strategies of