This website uses cookies to ensure you have the best experience. Learn more

Business Operations In My Organization: Strategies For Achieving Competitive Advantage

3715 words - 15 pages

Business Operations In My Organization: Strategies for Achieving Competitive Advantage
Lionel Bryan Small
Walden University

Business Operations in Your Organization: Strategies for Achieving Competitive Advantage
Introduction
This Praxis paper focuses on four areas that can improve Royal Dutch Shell Group’s (Shell) ability to be more competitive with other integrated oil majors in the global supply chain. Shell’s goal is to be “the world’s most competitive and innovative energy company” (Shell 2013). First, the macro-processes involved in the supply chain of Shell are introduced. Forecasting techniques were researched to see how these can be applied to demand management in Shell. ...view middle of the document...

Globally, Shell generates revenue by either selling products directly to third party whole-sale terminals or to Shell branded gas stations. Gasoline, diesel and aviation fuel delivered to customers was below the requirements. This continues to be a challenge in 2013.

Figure 1. Shell Performance Score 2012. Retrieved from www.shell.com
Shell Oil Company’s Global Supply Chain Strategy. Historically, Shell has been a successful global supply chain. The company has Shell branded gas stations in over thirty-four nations. Some of the gas stations are owned by Shell. Others are Shell branded via franchise. Shell leads the US market with over 25,000 gas stations. Twenty million people visit Shell gas stations daily to buy fuel, car care products and other vehicle related services. The Shell Pecten logo is one of the most recognizable in the world. The logo is linked to quality in the gas station business.
The Shell success was built using the five core Global Supply Chain Management Strategies (GSCMS), which include value management, product and service management, demand management, relationship management and resource management.
Value Management. Shell maintained value by marketing competitively priced quality products. Customers believe when they buy Shell’s products they will be satisfied every time. Having customers consistently return to buy Shell products creates value realization for the company. The company re-invests a portion of its revenue to maintain the high quality that separate them from others.
Product and Service Management. Shell does an excellent job at service management. They have to improve product availability. During the last five years, Shell has changed its strategy from focusing on deepwater oil production to unconventional production from gas shales. The company sold off very profitable assets to invest in unconventionals. The liquid production from unconventionals is below predictions and expectations. This has resulted in insufficient feedstock for the Shell refineries and the low scorecard rating in this category.
Demand Management. As quoted from Mentzer, J., Myers, M., & Stank, T. (2007), “Demand management is the capability of an organization to synchronize two primary global supply chain functions: demand generation and supply." Shell Oil is a well known fuels provider to end users in global markets. It maintains its advantage by being available and competitively priced. The company also sponsors and executes sporting, social and education events such as golf tournaments, fireworks displays and scholarships to students. These actions keep the company in the spotlight. Television ads also market the company products. The results of the aforementioned actions maintain competitive advantage once the products continue to be of the highest quality. As such products and services demand continues to be high.
Relationship...

Other Essays Like Business Operations in My Organization: Strategies for Achieving Competitive Advantage

My Interest in Education and Business

916 words - 4 pages provide myself with an excellent basis for a career in teaching.    In my current Advanced level subjects I consider Business Studies as my forte, and this is supported by studies in Media, Sociology and History. The subject allows me to apply theory to real life situations, such as the theory of price elasticity within the consumer market.  It is also my view that a degree in this subject will allow me to investigate in depth business

In Other Countries, What Business Strategies and Methods Allow Small Business Owner to Succeed?

2360 words - 10 pages Executive Summary The abundance of small businesses proliferate our world both nationally and internationally, creating new products and services for consumers and providing an opportunity for job growth for many. Consequently, it is important to understand the characteristics and traits that make a business succeed. Not all businesses are successful; some start off strong only to result in failure; some fall flat on their face even before the

Reasons for Resistance in Business

1796 words - 8 pages ‘Husband and Wife’ I, Ali’a Hasan, have been employed to prepare a business report to assist the multiple owners of ‘Husband and Wife’ in preparing for the employment of a full time manager and the implications this change may have on the business. I will provide advice on how to avoid undesirable situations and will propose information on the following: reasons for resistance; change in management techniques; roles and skills required of the

Oh My Lord Cherish in My Heart the Love for Knowledge 3

1241 words - 5 pages composed of the (tsu) meaning (nami), meaning " (For the plural, one can either follow two ordinary English practice and add an s, or use an invariable plural as in the Japanese.) Tsunami are sometimes referred to as tidal waves. In recent years, this term has fallen out of favor, especially in the scientific community, because tsunami actually have nothing to do with The once-popular term derives from their most common appearance, which is

Equity policies are important for human resource management because they affect the whole range of employment practices and policies in an organization. Why is this so? Explain your answer

254 words - 2 pages achieved only when a company has established among its workforce a balance between people invested in the success of the enterprise with the knowledge to address new challenges with the people with the experience to implement new strategies in an increasingly competitive market. Career development for professional success for the business go hand in hand. Top performers want to work for great companies and increasingly great companies are those in business that encourage and develop new knowledge and skills.

For a Retail Organization of Your Choice Evaluate the Elements of Its Retail Marketing Mix, in Terms of the Effectiveness with Which They Are Used to Appeal to the Core Target Market

2593 words - 11 pages SCHOOL OF MANAGEMENT Learning to make a difference MKIB: 230 Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix, in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise

How Will You Influence People to Strive Willingly for Group Objectives in Your Organization (Target Based Industry)? Apply Your Interpersonal Influence Through Communication Process Towards Attaining...

873 words - 4 pages which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. For our business to grow and remain healthy, we must master certain basic skills, which include communication, problem solving and decision making, planning, meeting management, delegation, and

Compare And Contrast How The Writers Of A Chip Of Glass Ruby And The Surest Thing In Show Business Employ Different Techniques For Characterization, And To What Effect

908 words - 4 pages the different techniques for characterization in The Surest Thing in Show Business and A Chip of Glass Ruby.The characterization of the main characters in both stories was effectively achieved through the delicate and tactful use of dialogue. In The Surest Thing in Show Business, Jake was vividly animated through his very authentic and southern American accents and grammar. “I ain’t going to charge you nothing” or “Don’t

Teen Parenting (Was For A Newspaper In My School)

541 words - 3 pages for them," stated Bergman.Children put into a family have to be seen every 60 days. Children in a group home are seen every three months.Bergman checks out homes and children for any injuries. When injuries are found, Bergman reports to a judge."I feel sad seeing babies having babies," said Bergman. "We need to talk about childbirth at age 12."Teens choose to have kids because they think it looks cool to others.Many teens have pressure at home and

This essay discusses the gender issue that took place in the film "Boys Don't Cry". It was written for my Womens Studies call and I recieved an "A" for it's content

336 words - 2 pages Boys Don't CryIn the movie Boys Don't Cry a lot of serious and difficult issues are addressed. Issues that tend to make people uncomfortable. Homosexuality, homophobia, and ideas about how women should act are the most obvious issues that were explored.The main character, Tina Brandon or "Brandon", is a homosexual female living in a very homophobic environment. More specifically, Tina has the desire to be male instead of female. This is a very

Strategic, Long-Term and Short-Term Objectives

1037 words - 5 pages maximizes competitive advantage and minimizes competitive disadvantage. There are different types of strategies, which are as described:  Corporate Strategy: This strategy depicts a company’s overall direction in terms of its general attitude towards growth and the management of its various businesses and product lines. This strategy typically fits within the three main categories of stability, growth and retrenchment.  Business Strategy

Related Papers

Cisco System Uses Its Culture For Competitive Advantage

879 words - 4 pages Ned’s Hermann’s Brains Quadrants Theory of G. Gnanalingam. Known as one of the influential marketing whiz of Malaysia, Tan Sri Datuk G. Gnanalingam started from a humble beginning. A decedent of Sri Lankan Tamil ancestry, he was born in Singapore and grew up in Port Dickson . Getting his early education from Royal Military College, he continued to further his studies in University Malaya and Harvard Business School, Boston. With a strong

Poker Strategies For Business Leaders Essay

1714 words - 7 pages Useful Poker Strategies for Business Leaders by Aaron Jones In the movies Rounders Matt Damon’s character is a poker player and he comments: Fold or hang tough. Call or raise the bet. These are the decisions you make at the table. Sometimes the odds are stacked so clear there’s only one way to play it. Other times, like holding a small pair against two over cards, its six to five, or even money, either way

Entreprenuership And Intrapreneurship As Sources Of Competitive Advantage In A Corporate Lit Review

2027 words - 9 pages the customers, assets, and even the employees of staid existing firms (Hamel, 2000). Intrapreneurially inspired business managers are fast emerging as a critical source of competitive advantage. INNOVATION Schumpeter, (1961) states that Innovativeness is doing new things by recombining parts of what is already being done.Drucker (1985) defines innovation as a means by which entrepreneurs may exploit change in order to create new service and

My Potentian Career In Business Essay

1792 words - 8 pages the same time. What I enjoyed the most was the Management and Economics Simulation Exercise, or the MESE game. The MESE game is a computer simulation designed to allow a team of people simulate the management of a small business for a period of two and a half years. I will explain the MESE game in more detail later. Despite my enjoyment of Business Horizons, it wasn’t all fun and games. We experienced a few very informative college level