Orchid Boutique Shop………….
1.0 Executive Summary
Orchid Boutique Shop is a new apparel store that caters to the Bangladeshi people. As our name suggests our focus is to provide customized wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain market share and become a central hub of shopping activity for the local population as well as Nonresident Bangladeshis (NRBs) who enjoy wearing fashionable apparel.
Orchid Boutique Shop will be located at Terri Bazar. Orchid Boutique Shop has centralized itself directly in position to the residential location and social activities of our target market. ...view middle of the document...
1.3 Keys to Success
In order to succeed in the boutique industry Orchid Boutique Shop must:
• Provide customers with top notch personalized customer service in an atmosphere of Bengali hospitality.
• Carry an assortment of sizes to fit the more ample frames of their target customer base.
• Advertise and promote in areas that target customer base will learn about the store.
• Continuously review sales and adjust inventory levels accordingly.
2.0 Business Description
Orchid Boutique Shop is organized as a partnership among the seven partners of Pintu Das, Rupen Chowdhury, Saikat Dhar and Priyam Biswas.Everyone will handle the administrative and managerial duties on rotation.
2.1 Start-up Summary
Orchid Boutique Shop’s incorporation costs are listed below. The company will start with three months inventory on hand for apparel and accessories as this are the main revenue generator. The majority of the company's assets will reside in inventory. The opening day’s cash on hand balance will be $384.
The financing will include an owner’s investment of $5,100.
Trade License Tk.1, 000
Grand Opening Event Tk.10,000
Telephone & Utilities (3 months) Tk.1,500
Infrastructure Development Tk.150,000
Store Fixtures/ Decorations
Factory Tk 20,000
Staffing and Recruitment Tk.20,000
Advertising & Promotion Tk.15,000
Raw material collection Tk.70,000
Purchase of Machinery Tk.90,000
Installation Cost Tk.10,000
Business/Office Supplies/Stationary Tk. 1,000
Accessories (Dices, Frames) Tk.10,000
Total Start-up Expenses Tk.398,500
Assets Amount Liabilities Amount
Machinery 100,000 Capital 386,000
Less: Depreciation 19,000 Add: Net Profit 195,200
81,000 Net Worth 581,200
Cash 393,000 Creditor 150,000
Accounts Receivable 157,200
Total 731,200 731,200
2.2 Company Locations and Facilities
Orchid Boutique Shop will be located at Terri Bazar in Chittagong. This space has 1,200 square feet and has been rented for two years. This location is central to the geographical location for the Chittagonian community. We feel it is essential to our initial and ongoing success that we locate ourselves in the heartbeat of the community. We also strive to create an atmosphere of acceptance and community, as well as a retail environment where individuals can identify and bond with their culture.
All business deliveries will be handled through the showroom. The factory is nearby the showroom so no extra transportation cost will be needed to bring the products from the Factory to showroom.
3.0 Market Segmentation
The population of Chittagong is concentrated heavily in the southwestern part of the city therefore leading to the highest concentration of our customer base.
The last area of potential customers is labeled as "other." Because Orchid Boutique Shop offers a variety of innovative and creative apparel,...