I. Introductory Page
A. Name and address of business
CattleyaNet soon to be located in Brgy. Market Site Dulag, Leyte, will offerthe community easy and affordable access to the Internet. CattleyaNet will provide full access to email, online games, WWW, FTP, Usenet and other Internet Applications such as Telnet and Gopher. CattleyaNet will also provide customers with a unique and innovative experience for enjoying great coffee, specialty beverages, and bakery items.
We decided to name our business as “CattleyaNet because the proponents are all females and we happen to like the same kind of flower and that is Cattleya.
B. Name and addresses of the principals
1. Marisa G. Brecio
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The decision-making is made by the majority of the group.
II. Executive Summary
III. Industry Analysis
A. Future outlook and trends
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B. Analysis of Competitors
The product/service nature of CattleyaNet’s business faces competition on two levels. CattleyaNet competes not only with coffee retailers, but also with Internet service providers. The state of competition of cyber-cafes in Dulagis moderate. There are approximately 10 cyber-cafes in the town of Dulag, and 5 of which is situated in the town market in which the proponents chose to put up the business.
The good news is that CattleyaNet does not face any direct competition from other coffee retailers in Dulag market.
C. Market segmentation CattleyaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that CattleyaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online...