Capsicum Habanero Pepper Spray
1. Table of Contents
1. Table of Contents 3
2. Executive Summary 4
3. General Company Summary 6
4. Products and Services 9
5. Market Analysis Summary (Marketing Plan) 12
6. Strategy and Implementation Summary (Operational Plan) 16
7. Management Summary (Management and Organization) 20
8. Financial Plan 22
9. Appendix 27
2. Executive Summary
Capsicum Habanero Pepper Spray is a new store that sells varies kinds of self-defense related products in Brownsville, Texas. As the name suggests our focus is to provide pepper spray and other types of self-defense sprays, and position ourselves as the top retail store servicing this ...view middle of the document...
3. General Company Summary
3.1 Company Ownership
Capsicum Habanero Pepper Spray is a privately held corporation with ownership Jacob Almaguer (25%), Nora Caballero (25%), Fei Cao (25%) and Monica Iracheta (25%).
3.2 Company Partnership
The company has partnership with four other partners. Sabal Tech is a GPS chip technology company, they will be our chip provider; Valley International Cold Storage is an assembly company, they will be our assembler; B4 Logistics Inc. is a trucking company, they will be in charge of the distribution work of our products; finally, our raw material, habanero peppers will be provided by two local farms, Duda’s Farm Inc. and Cactus Farm LLC.
3.3 Operation hours
The hours of operation will be Monday - Friday 9 a.m. - 5 p.m., Saturday - Sunday 12 p.m. - 5 p.m. like most other retail stores.
4.4 Start-up Summary
The Capsicum Habanero Pepper Spray will acquire the following start-up equipment:
* Office equipment such as chairs, desks, tables and file cabinets.
* Front counter, cash register and inventory shelves.
* 5 computer units.
* Main computer server with a color printer, and back-up system.
* Software: Microsoft Office, Sage 100 (Peach Tree) and Salesforce CRM software
* Servers including an intranet and an internal telephone system.
* Storefront build-out.
* Landscaping and modeling costs
* Rent, utilities, insurance.
4.5 Company Locations and Facilities
Capsicum Habanero Pepper Spray will have one physical retail store located at the Sunrise Mall in Brownsville, TX. Majority of sales will take place through the online store hosted by eBay.com and Amazon.com.
All business functions will be handled through the physical store. The company headquarter will also be housed at this location. All inventories and goods will be stored at a warehouse rented nearby the office.
3.6 Government Regulation
Though pepper Spray is legal in all 50 states in U.S., it should only be purchased by individuals who is 18 years or older.
4. Products and Services
Pepper spray, also known as Oleoresin Capsicum spray, is the oil taken from the placenta near the stem of a pepper. All aerosol products will eventually lose pressure over time. Most defense sprays last for only two years from their manufacture date. Depending upon the wind, most defense sprays using a stream spray pattern fire 8 to 12 feet (3 to 4 meters).
4.1 Product description
Capsicum Habanero Pepper Spray will provide a selection of our own brand that serve self-defense purpose. One of our most signature self-defense products is the Habanero Pepper Spray series with GPS chip installed and core (pepper package) refill feature.
4.2 Competitive Comparison
Capsicum Habanero Pepper Spray’s unique product line helps gain brand identity and attracts more loyal customers while standing out among our competitors.
a) We will be the first self-defense retail store with its own...