Business Plan Essay

2493 words - 10 pages

Capsicum Habanero Pepper Spray
Business Plan

1. Table of Contents
1. Table of Contents 3
2. Executive Summary 4
3. General Company Summary 6
4. Products and Services 9
5. Market Analysis Summary (Marketing Plan) 12
6. Strategy and Implementation Summary (Operational Plan) 16
7. Management Summary (Management and Organization) 20
8. Financial Plan 22
9. Appendix 27

2. Executive Summary
Capsicum Habanero Pepper Spray is a new store that sells varies kinds of self-defense related products in Brownsville, Texas. As the name suggests our focus is to provide pepper spray and other types of self-defense sprays, and position ourselves as the top retail store servicing this ...view middle of the document...

3. General Company Summary
3.1 Company Ownership
Capsicum Habanero Pepper Spray is a privately held corporation with ownership Jacob Almaguer (25%), Nora Caballero (25%), Fei Cao (25%) and Monica Iracheta (25%).

3.2 Company Partnership
The company has partnership with four other partners. Sabal Tech is a GPS chip technology company, they will be our chip provider; Valley International Cold Storage is an assembly company, they will be our assembler; B4 Logistics Inc. is a trucking company, they will be in charge of the distribution work of our products; finally, our raw material, habanero peppers will be provided by two local farms, Duda’s Farm Inc. and Cactus Farm LLC.

3.3 Operation hours
The hours of operation will be Monday - Friday 9 a.m. - 5 p.m., Saturday - Sunday 12 p.m. - 5 p.m. like most other retail stores.

4.4 Start-up Summary
The Capsicum Habanero Pepper Spray will acquire the following start-up equipment:
* Office equipment such as chairs, desks, tables and file cabinets.
* Front counter, cash register and inventory shelves.
* 5 computer units.
* Main computer server with a color printer, and back-up system.
* Software: Microsoft Office, Sage 100 (Peach Tree) and Salesforce CRM software
* Servers including an intranet and an internal telephone system.
* Storefront build-out.
* Landscaping and modeling costs
* Rent, utilities, insurance.

4.5 Company Locations and Facilities
Capsicum Habanero Pepper Spray will have one physical retail store located at the Sunrise Mall in Brownsville, TX. Majority of sales will take place through the online store hosted by and

All business functions will be handled through the physical store. The company headquarter will also be housed at this location. All inventories and goods will be stored at a warehouse rented nearby the office.

3.6 Government Regulation
Though pepper Spray is legal in all 50 states in U.S., it should only be purchased by individuals who is 18 years or older.

4. Products and Services
Pepper spray, also known as Oleoresin Capsicum spray, is the oil taken from the placenta near the stem of a pepper. All aerosol products will eventually lose pressure over time. Most defense sprays last for only two years from their manufacture date. Depending upon the wind, most defense sprays using a stream spray pattern fire 8 to 12 feet (3 to 4 meters).

4.1 Product description
Capsicum Habanero Pepper Spray will provide a selection of our own brand that serve self-defense purpose. One of our most signature self-defense products is the Habanero Pepper Spray series with GPS chip installed and core (pepper package) refill feature.

4.2 Competitive Comparison
Capsicum Habanero Pepper Spray’s unique product line helps gain brand identity and attracts more loyal customers while standing out among our competitors.
a) We will be the first self-defense retail store with its own...

Other Essays Like Business Plan

Business Plan Essay

1988 words - 8 pages activities through which they | |earn a livelihood for the family. How do you plan to earn your livelihood? Would you like to take a job in an organization or would you like to start | |your own business? This course will expose you in detail to entrepreneurship—the concept, its importance and functions—and also learn about the | |qualities of entrepreneurs and also their ability to set-up a small enterprise

Business Plan Essay

729 words - 3 pages . Manilyn M. Camba Brgy. Wilson Mayorga, Leyte 6. Catherine A. Asis Brgy. Highway Dulag, Leyte C. Nature of Business The proponents decided to adopt the service type of business because D. Statement of Financing Needed This business plan is prepared to obtain financing in the amount of Seven hundred fifty pesos.CattleyaNet’s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses

Business Plan

3893 words - 16 pages Marketing Plan for BUSN319 Student Marketing Plan for Brownie’s Country Tavern A Marketing Plan by: Ryan Brown Submitted to: Paula Zobisch January 31, 2014 DeVry University Abstract This marketing plan for Brownie’s Country Tavern includes a complete summary of my business including a thorough description. In addition a strategic focus and plan will summarize all of the businesses goals, mission statements, core

Business Plan - 4694 words

4694 words - 19 pages Business Plan for Amanda J. Hopkins Burlesque Lounge In this paper you will see my financial layout for beginning a Burlesque Lounge. I have included detailed layouts of the venue as well as given you an understanding of the financials for such a business. 2012 Amanda J. Hopkins Mandy’s Vixens & Speak-Easy Lounge 4/2/2012 Business Plan for Amanda J. Hopkins Burlesque Lounge Table of Contents 1. Executive Summary 2

Business Plan - 614 words

614 words - 3 pages plan? Multinational?International?Local? What's it opening time? 24 hours? Before Entering /Entering the market: Is the service easy to be substituted/imitated or not? Is there any barriers/ threats to entry the market? Political? Legal? Permission? Permission: business license? Epidemic prevention certificates? Do we need specialist knowledge to set up this business? What kind of legislation would affect us? Employment laws? Taxes

Business Plan - 1207 words

1207 words - 5 pages Burpies Business Plan By Cara Raske Welcome to Burpies, a company created by moms for moms. Burpies is a company that understands what one less step means in a busy mom’s day; a few more minutes for her family. The main goal at Burpies is to provide quality products that not at an affordable price. Our family here at Burpies invites you to invest in a company with tried and true values. For starters let’s explore the basic background of

Business Plan - 2591 words

2591 words - 11 pages Business Plan Orchid Boutique Shop…………. 1.0 Executive Summary Orchid Boutique Shop is a new apparel store that caters to the Bangladeshi people. As our name suggests our focus is to provide customized wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain market share and become a central hub of shopping activity for the local population as well as

Business Plan - 3410 words

3410 words - 14 pages World Fuel Services Corporation (“The Company”) – PRISM (Singapore Office) 2011 Business Plan 1 PRIME OBJECTIVES • Expand the coverage of The Company’s Energy Risk Management business in Asia. • Enrich bunker services coverage in both the Physical Supply and Risk Management sectors. • Build up After-Sale-Services to strengthen strategic relationship with ship owners. • Form alliances with dealing room teams internally

Business Plan - 4308 words

4308 words - 18 pages College for Research and Technology Cabanatuan City DATA AND OUTLINE FOR BUSINESS PLAN Submitted by: Gizelle Camua Jean Araniego Jerelyn Del Valle Rachel Pamilara Michelle Candelaria Ericson Bayan Table of Contents 1.0 Executive Summary 1.1 Objectives 1.2 Keys To Success 1.3 Mission 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary 2.3 Company Locations and Facilities 3.0 Products 3.1 Product

Business Plan - 4778 words

4778 words - 20 pages escalating continually through year three. Sales Forecast Year 1 Sales Hardcore athletes Newbies Total Sales Direct Cost of Sales Hardcore athletes Newbies Subtotal Direct Cost of Sales $63,157 $70,736 $133,893 Year 1 $25,263 $28,294 $53,557 $151,889 $170,116 $322,005 Year 2 $60,756 $68,046 $128,802 $222,090 $248,741 $470,831 Year 3 $88,836 $99,496 $188,332 Year 2 Year 3 5.4 Milestones • • • • • Completion of business plan Securing retail

Business Plan - 4046 words

4046 words - 17 pages of customer, business or countries that have, or are perceived to have common need, interest and priorities. We do market segmentation to identify and further define target customers and provide supporting data for marketing plan elements. Our group members have a task to identify the segments and decide which one to target. As a financial and banking because a lot of customer in this segmentation. Every individual in this nation plays an

Related Papers

Business Plan Essay 944 Words

944 words - 4 pages 20 Reasons Why You Need a Business Plan Written by Pete Kennedy Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most

Business Plan Essay 877 Words

877 words - 4 pages How to Write a Great Business Plan The following are recommended components of your business plan, although the order in which you write and present these sections can be subject to change: Executive Summary: This is the abstract of your business plan, a summary of everything you will say in greater detail in the ensuing pages. It spells out the content and goals of your plan, hitting all the highlights. This section is key if you are

Business Plan Essay 3887 Words

3887 words - 16 pages travel agency), which include business name, the prime function of the business, the location of my business, legal entity, mission statement, goals in different aspects, skills and personal qualities of the owner. Stage 2 The second stage of the business plan is employment relations, in this stage, we have talk about number and types of employees job advertisement, selection process, training and development of the staff, and monetary and

Business Plan Essay 3883 Words

3883 words - 16 pages KEY NOTES: 1. Instructions are included throughout this document in red italics. Please delete all instructions before printing out your final plan. 2. This document includes the textual portion of your business plan. Many of you will also want to create your financial projections (created with the Microsoft Excel file we gave you) and integrate them into this document. Directions to do this are included throughout this document. To