Business Plan For Ward's Event Photography

3984 words - 16 pages

Business Plan for Ward's Event Photography

1.

0.0 Table of Contents

0.0: Table of Contents

1.0: Executive Summary
2.0: Company Overview
Market Opportunity Explanation
Legal Form of the Business
Company Location
History
Growth and Financial Objectives
Manager Information
3.0: Market Analysis
Summary
Analysis of the Industry
Target Market/Customer Profile
Competition
4.0: Service Offering
Summary
Uniqueness
Description
Competitive Comparison
5.0: Marketing Plan
Customer creation and retention
Pricing
Positioning
Delivery
Promotion
6.0: Financial Plan and Analysis
7.0: Cost Assumptions ...view middle of the document...

Also, some of these competitors, like Colorado Whitewater Photography focus only on certain types of event photography, such as white water rafting, and don’t provide the quality nor price WEP will. There is an opportunity to enter the market and succeed where these other competitors are lacking.

1.0, continued 3.
Ward’s Event Photography Business Plan

WEP’s vision is to provide the best photography services to people who want their special events captured and recorded for posterity at the best price and with the best value. Weddings, Birthdays, Anniversaries, Vacations, and Reunions will be WEP’s forte. Anyone with any photography service need will be able to utilize WEP’s services, however. For example, baby, engagement, and special request photography will all be available. WEP’s Mission Statement follows:
“WEP provides the best event photography service in south-central Colorado, combining value, quality, and service in a package whose price is unbeatable”.
WEP’s is requesting a 3-year, $10,000 loan for start-up costs that Ward’s contribution is unable to cover. Ward has approximately $8,000 in collateral available to secure the loan.
The requested funds will be used to purchase additional photographic equipment such as cameras, lighting accessories, developing supplies, and also to help the company during slow periods in its first year.

2.0 4.
Ward’s Event Photography Business Plan

Company Overview

The company’s name will be “Ward’s Event Photography”, and operate out of the home of Ward, owner and manager. There will be no retail store for the business at first, and most reservations will be taken over the phone and via e-mail.
Market opportunity explanation
The opportunity for a small start-up event photography service in this area is a good one. While there are several others in nearby towns, such as ARC Photos in Buena Vista and Avalos in Cañon City, WEP would be able to offer lower prices because it doesn’t have the operating expenses the other companies do. Although there’s no store front, that means there will be no building to rent or lease and maintain. Although there’s no studio, that means there will be more capital available for travel to take pictures on location. Also, WEP will develop its own photos, thus saving time and money for developing; further reducing the price WEP will charge.
There are several assumptions WEP makes to infer that the business will be successful:
1. More established companies with more operational costs will charge more than WEP.
2. There is a desire by consumers to have available to them lower-cost event photographers.
3. Value and quality, not establishment or name recognition, is the main factor in choosing an event photographer, thus making the low-cost WEP a prime choice.

2.0, continued ...

Other Essays Like Business Plan For Ward's Event Photography

Legalize Medical Marijuana Essay

598 words - 3 pages Hotel Management Agreement. Chelsea knew about the Industry Wide Agreement; Lam must have considered it when deciding whether to purchase a unionized hotel in 1998 and inputting together his business plan. Chelsea knew that the Union was the labor organization which represented hotel workers; Lam had met with Ward in 1998 and was reminded of the Union by Interstate in 2003. Finally, Lam knew how to get in touch with the Union -- he had done it

Photography Careers Essay

1021 words - 5 pages joining photography organizations that offer seminars and workshops. Torres also talks about knowing how to do business well and being able to work with Photoshop to make your pictures the best they can be. (Torres) There are many new things you can learn every day and being open minded can only help you in the wedding photography business. News photography is another common career in photography. Although taking pictures for the newspaper sounds

Business Management

2701 words - 11 pages are looking for professional, quality and affordable photography and videography then you need to hire PMV Group in Elgin Illinois? Unlike some of my peers in this class, I am already using a business model as freelance photographer and videographer as matter of fact just finished shooting photos and filming a sweet sixteen yesterday (How to Create a Marketing Plan | Entrepreneur.com. (2011). I have not taken it to the next step such as opening a

Photography: Preserving Memories at Its Finest

806 words - 4 pages . It has played a very essential role in our lives and in our society. It has many uses in science, business, media and even preserving history. But above all, photography has given us memories to cherish, just like an image of a beautiful smile of a person, an unforgettable happening in our lives and a photo together with our loved ones that we may or may never see and experience again for a lifetime. Photography is the art and

Belle-Laide

797 words - 4 pages Events today. They have a team of reliable corporate organisers in Sydney who can help deliver top-quality service with cost-effective result. #5 Keywords: Corporate Event Management Sydney, Corporate Event Planners Description: For effective event planning & corporate event management in Sydney, visit Belle-Laide Events. They have a team of certified corporate event planners who can help you plan, design & organise a successful affair to help your business stand out.

A Servant Manager

3428 words - 14 pages is done. In other industries, many are refusing to do business as usual. Todd Vowell, owner of Intelligent Direct Marketing and founder of National Association for Automotive Marketers intends to work with the industry to encourage and uphold trustworthy marketing practices: “ 'I founded NAFAM because we need to squeeze out the companies that lie, cheat and steal' ” (Ward's Dealer Business, 2007). It is a turning point for many industries that

Wedding Bells

1331 words - 6 pages APPROVAL REQUIREMENTS8 BIBLIOGRAPY8 Project Name Wedding Bells Project Background Mary-Jo and Jimmy are getting married in 3 months, so there isn’t much time for planning. Mary-Jo’s parents want to plan a memorable event nonetheless for their only daughter so they have hired a Wedding Planner to help fulfill their dream wedding. Business Case This Charter formally authorizes the business case of planning and delivering a proper wedding

Sunshine Cafe

863 words - 4 pages Sunshine Cafe, a chain of coffee houses, conducted market research and found that college students would be an excellent audience for its product and services. To this end, Sun-shine Cafe has contacted your public relations firm and asked you to develop a comprehensive plan that does two things: ( 1) creates brand awareness among college students and ( 2) increases walk- in business at their local stores in college towns. Using the eight- point

Fashion Photography

847 words - 4 pages just getting paid to take glamorous pictures for magazines, they are expected find the big idea of the shoot, enhancing the designer's brand, the clothes and trends of the season. Creativity is a must in fashion photography. Photographers must be very social, outgoing, and have to be able to work with other people. Skills with working with models is something a photographer has to have. To be a successful photographer you have to have a feel

Kodak and Fuji Film

1681 words - 7 pages that would be long lasting and beneficial to the company across all of its business offerings and not just photography. With digital photography on the horizon Fujifilm looked in to broader uses. Such as drugs and liquid-crystal display panels. They also looked into cosmetics offerings and investigated using the process for stopping photos from fading and its application to the skin. The differences in ethics and social responsibility between

Kodak Marketing

1006 words - 5 pages The Kodak brand has always ranked among the top in the world by name recognition and quality. Eastman Kodak has built its brand loyalty since 1888 when George Eastman produced the first camera that simplified the complex process of photography and made it available to everyone. Since then, Kodak has pioneered many new products to numerous markets for a multitude of reasons: pleasure, business, medical, scientific, and entertainment. In the early

Related Papers

New Strategy For Birchbox Business Plan

4282 words - 18 pages Marketing Strategy – Business Plan A new strategy for Birchbox Table des matières I. Executive summary ............................................................................................................... 3 A. Company overview ............................................................................................................ 3 B. Competitors

Business Plan For Starting Up A New Venture

4928 words - 20 pages 1.0 EXECUTIVE SUMMARY These business plans outlines the strategy for sales of enterprise software planning solutions to optimum the usage of mobile phone and provide the convenient system to our user. Polaris Private Limited (PPL) will act as the software developer to enhance the usage of mobile phone. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and

Business Plan Of A Restaurant For The Wurst Family

2833 words - 12 pages Business Plan of a Restaurant for the Wurst Family Table of Contents 1.0 Executive Summary 3 2.0 Justification of the Restaurant 3 3.0 Non-Financial Analysis of the Restaurant 5 3.1 Products and Services 5 3.2 Market Segmentation 5 3.3 Strategies 7 3.31 Competitive Edge 7 3.32 Promotion Strategy 7 3.33 Management Summary 7 4.0 Financial Analysis of the Restaurant 8 4.1

Swot Analysis

850 words - 4 pages SWOT Analysis Annette Fairchild Foundations of Business: BUS/210 July 2, 2014 Instructor: Frank Caccamo SWOT Analysis The business plan that I have chosen is Adorable Pet Photography. My new company will be a small business operating out of Ashland, Virginia. We will offer pet owners portrait quality photography services both in our onsite studio and at their home or event. Using the latest technology we will use