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Business Proposal Essay

5258 words - 22 pages

Business Proposal
Professional Development II
Prepared by:
Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim


Executive Summary
The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight ...view middle of the document...

Virgin Blue is in a great position to invest in this innovative business idea as it now faces stiff competition from other airlines such as JetStar and most currently, Tiger Airways. Based on the appraisal of external environment (SWOT analysis), we acknowledge the possible threats that would hinder our proposal such as possible criticism (mainly exploitation of flight attendants). Therefore, our proposal also includes several measures to consider the interests and well being of our flight attendants. Financially, this project costs $284,500 as a start-up. The return on investment on this project is highly desirable. For a start, the projection of our income statement for the second and third month of implementation yields a net profit of $267,300 and $237,128 respectively. On a yearly basis, net profit for the first year is expected to be at over $1.4m; while the second and third yearʼs net profit increases to $2.3m and $3.2m respectively. On average, our proposal yields a profit margin of 27%. With a much improved cash flow in the last financial period, supporting the investment of this proposal can help bring the name of the airline to the forefront through word-of-mouth and reviewers. Besides earning profits, the proposal also aims to contribute a total of $9.8m to the RedJet Foundation and $1.6m to the WWF over the course of three years. This great deal of Virgin Blueʼs corporate social responsibility will serve as a desirable corporate image for the company.


1. Overview of Business Concept
The name of our business proposal is WonderFlight. As the name would suggest, the project aims to bring the flying experience of our customers to the next level by introducing a series of innovative ʻthemed flightsʼ as the new inflight entertaining program. This interactive program between our flight attendants and passengers is inspired by Cebu Pacific Airlineʼs attempt in giving in-flight safety demonstration a twist by dancing to a Lady Gaga hit- ʻJust Danceʼ in 2010. Our proposal intends to expand the initial idea to a broader activity level by incorporating the idea to the entire flight experience. Essentially, we are trying to bring fun back into the air. Our enhancement will bring economic benefit by profit as well as contributions to the community. It comprises of several parts as illustrated below: 1.1 Themed Flights To begin with, WonderFlight will start with the “Lady Gaga Theme”. Prior to the actual flight, passengers will be informed which flights are WonderFlights and they are encouraged to participate by dressing up according to the theme while processing their bookings online. An additional A$10.00 is applicable to all WonderFlights where A$5.00 will be transferred to Virgin Blueʼs Red Jet Foundation for charity purposes. During the flight, our flight attendants (6 flight attendants) will dress up according to the theme and perform on the aisles. i.e. dancing to the inflight safety features, as well as commencing the usual service in their costumes. The...

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