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Business Proposal Essay

996 words - 4 pages

Wilbur’s Organic Bacon Company: Business Proposal

Wilbur’s Organic Bacon Company (Wilbur’s) has been in the hearts of Southwestern

Pennsylvanians since 1978. It is through their demand that Wilbur’s is proposing to expand its

market share with one of the largest grocers in the tri-state area. Giant Eagle Inc, mother

company of The Market District, has been in business with local farmers for decades to bring

area fresh agriculture to all of its clientele. In the past few years, Giant Eagle created The Market

District where local, natural and organic foods can be purchased. They have small locations

inside of the already established Giant Eagle locations, as ...view middle of the document...

The only control that Wilbur’s has in this market is to produce and sell as

little or as much as it sees by selling the units at $146.64 each.

WILBURS ORGANIC BACON: BUSINESS PROPOSAL 3

Pricing Strategy

Profit Maximization

Non-Pricing Strategy

Since pricing strategy does not affect Wilbur’s due to the market setting the price, they

need to concentrate more on the non-pricing strategy. Two of the best ways for Wilbur’s to

achieve acceptance into this market is by using strategies such as product differentiation and

Product Differentiation

What is going to set Wilbur’s bacon apart of the rest of the competition is a very simple

ingredient, sea salt. Yes, sea salt. When going through the process of making bacon, most

companies use sodium nitrate. Sodium nitrate is used to preserve the meat. Sodium nitrate is also

very toxic in high quantities. In large industrial settings, sodium nitrate is part of the process to

keep the meat from botulism from the feedlot to the store.

Wilbur’s uses a salt-based rub to prepare the bacon. This is one of the benefits from

buying from ones local farmer. Currently Wilbur’s has three different flavors: a cure rub with sea

salt, coconut sugar, and bourbon. We have a sweet cure rub with sea salt, nutmeg, coffee, and

apple cider. In addition, a savory cure rub using sea salt, bay leaves, garlic, thyme, and rosemary.

Having fresh, free-range, sodium nitrate free bacon without all the preservatives is the key to

Wilbur’s already has local advertising throughout Southwestern Pennsylvania. The

majority of advertising is done by word-of-mouth. Wilbur’s will extend it current advertising

WILBURS ORGANIC BACON: BUSINESS PROPOSAL 4

coverage to the entire tri-state area. When the Market District adds a new product to its store,

they feature that product for the first few weeks. The product is featured in weekly fliers,

television and radio commercials, and in store promotions.

Macroeconomics

Macroeconomics is a part of...

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