Business Research Method
Business Research Methods
Chapter 7: 2. How do data from qualitative research differ from data in quantitative research?
The difference in data from qualitative research and data from quantitative research is found in their root words, quality and quantity. Qualitative research data is the opinions of a certain group. This research also captures the why, would, and how the target audience react to certain issues, situations, and/or products. The data is really useful and in-depth and used primarily by focus groups and interviews.
Quantitative research data is truly about numbers, statistics. Therefore, the ...view middle of the document...
We have to keep in mind that Americans, as a whole, will request the world, but the technology have to be available. Focus groups allow the researchers to gather the options that are available within technology to focus the conversation on what is on hand. It also gives the organization a small consensus of the audience. Here the focus group is more knowledgeable of the products and services. They have the availability to quickly make changes to the research and the products in development.
Chapter 7: 7. What dilemma does HealthPlus face, and why has the company turned to focus groups for insights?
The dilemma that HealthPlus face is not actually written in the article. The underlining issue is the cost of healthcare or the rising cost of healthcare. It appears that the company has recognized a number of focus groups in each city to gather data. HelathPlus and strategically chosen Atlanta, San Francisco, and Detroit. These cities represent three different metropolitan regions. Since, HealthPlus realized some customers think that health foods cannot be delicious, they have to devise a way to change the minds of the people. If HealthPlus can get the customers to eat healthier, this may drive healthcare cost lower. It is a unique task to change a groups’ taste bud. The focus group is the most efficient and involved process for this challenge. The HealthPlus researcher will have the option to change questions rapidly as the answer and feedback is recorded. This gives research moderators the power to explore the focus groups to gather a better understanding of the data and information.
Chapter 8: 1. Compare the advantages and disadvantages of the survey to those of observations. Under which circumstance could you make a case for using observation?
The advantages are when observation is implemented, the five senses are also implemented. Data collection occurs by touching a product, smelling a product, reading a product, listening to a product, and in some cases tasting a product as well. Observation is the only method available to gather information from the study, records, mechanical processes, and young children. Through observation, the data is collected at the exact moment it happens. Observation is less biasing on one’s behavior rather questioning.
There are disadvantages of observation as well. The observer must be where the event will take place in order to observe. This action at times is hard to predict. Observation is also slow, experience, and time consuming. When observing for the purpose of data collection, observation is difficult as it relates to one’s intentions attitude, opinion, or preference.
The circumstance under which a case can be made for observation is as follows:
A parent is interested in observing his or her child in school or in class. On the day the parent is in the class, the child may not demonstrated the said unacceptable behavior in front of the parent. Therefore, the child...