Business Research Essay

1360 words - 6 pages

Preparing to Conduct Business Research Part 1
Team A
February 24, 2014
Sara Skowronski

Preparing to Conduct Business Research Part 1

The purpose of business research is to allow a business to set itself apart from its competitors by gathering as much information on the industry that it can and utilizing that data to create unique methodologies and business practices. Researching in a business will provide information on things such as what products consumers like or do not like to buy, what the start-up costs will be, and whether any new business opportunity is viable to undertake. Researching also reveals the profitability potential of products and services and how they ...view middle of the document...

Over the past few years Wal-Mart stores have been recognized and appearing in every state. “The issue with customer service is Wal-Mart workforce has fallen by 120,000 since 2008” (Ashley Lutz, 2008).
Is this opportunity of customer service attainable?
The opportunity of customer service improvements would be attainable if Wal-Mart hired more staff. Customer service is lacking in Wal-Mart stores across the country due to this issue. Customers are complaining that the shelves are not stocked, cash registers are not manned because of a lack of workers, and their questions go unanswered because of the lack of employees on the sales floor.
Is this opportunity available in all of Wal-Mart's stores world-wide?
Yes, this opportunity can be available in all of Wal-Mart’s stores, if management hired more employees to man cash registers, answer customer questions and make sure that shelves are stocked with enough adequate products. After Wal-Mart accomplishes this then the issue of lack of customer service can be better assisted and improved.
What changes need to be made in order for this opportunity for Wal-Mart to be reached?
The changes that can be made to improve upon Wal-Mart’s customer service are; more cashiers to stop the nightmare with long lines and employees ensuring the shelves are fully stocked at all times, including regular Wal-Mart stores and Super Wal-Mart stores. Management is always on duty to answer any questions customers may have regarding products and pricing. Keeping managers and off register employees available Wal-Mart can increase customer service and profit.
How is Wal-Mart's customer service now?
“Wal-Mart surveys more than 500,000 customers a month asking customers’ ways to improve upon the checkout lines, store cleanliness and the helpfulness of workers” (Renee Dudley, 2013). With research from the surveys customers have taken, more positive feedback on his or her shopping experience have increased and those numbers have certainly trended upward. “The stocking of the shelves is at all-time historically high levels, which averages between 90 and 95 percent” (Renee Dudley, 2013). If Wal-Mart continues to work for the customer and meet the customers’ expectation we are sure customer service will continue to make huge improvements.
Through these research questions and hypotheses there are several variables that take effects on customer service. These variables will have to be incurred in order for success to bloom. There are several variables that will have to be researched before a plan to fix customer service can be reached. This overhaul to fix this culture will take time, extensive training from top level managers to field level employees and most importantly money. This expense would have to be passed on to their customers and would also challenge Walmart’s slogan of “Save Money. Live Better” ("Walmart", n.d). This change could impact their entire business model, and it may not be worth the...

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