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Business Research Report

2855 words - 12 pages

Business Research Report

Establish New Market

Presented to: Board of Directors for The Technology Training Academy

Date: February 4, 2012

Table of Contents

Executive Summary……………………………………………………………………………….3

Introduction………………………………………………………………………………………..4

Research Findings…………………………………………………………………………………5

Finding #1……………………………………………………………………………...5 - 6

Finding #2…………………………………………………………………………………5

Finding #3…………………………………………………………………………………6

Recommendation………………………………………………………………………………….7

Conclusion………………………………………………………………………………………...7

References……………………………………………………………………………………..8 - 9

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This will ensure compliance of the placement assistance aspect of the accrediting boards for the state and federal entities monitoring the school.
The Technology Training Academy’s competition, consisting of four campuses within the community, is direct competitors offering the same and/or similar programs. They are established and are known in the business environment.
The research conducted on the processes necessary to establish such a credible relationship require the use of branding techniques with an established logo on all printed materials to be distributed to the business. It is the intent of The Technology Training Academy to establish such a strong relationship with the business so that The Technology Training Academy will be the first to be called for their employment needs.
Marketing of The Technology Training Academy will include such practices as invitations to participate as a Program Advisory Committee member, participation of job fairs and invitations for dinners hosted by The Technology Training Academy for networking purposes.
Research completed on branding includes the need for the logo on all published materials for marketing purposes.
Research on marketing The Technology Training Academy in the development of business relationships and the importance of such is addressed in the report.
Research on marketing an intangible product, the graduate, supports a greater need to develop the relationship aspect for the benefit of achieving the goal of successful employment for the graduates of The Technology Training Academy.
As the Director of Career Services, I will present to the Board the needs for the department. Upon conclusion of the report, it will be clear as to why The Technology Training Academy has a great need to focus on the back end of the education, the program completion, for the sole purpose of employment. As yet, no marketing has been initiated and as such there is the risk of a loss of programs for falling out of compliance. Urgent and immediate attention to this aspect is required for the future success of The Technology Training Academy.

Introduction

The Technology Training Academy (TTA) has been in operation for approximately one year. TTA successfully graduated its first group of students with the next step being to assist the recent graduates in finding gainful employment. The unfortunate part for the campus is that the local businesses do not know who The Technology Training Academy is, what The Technology Training Academy does, and therefore have little to no credibility. TTA is a new school and therefore needs to create a geographical presence in the local community and surrounding areas.
There is a great need to establish The Technology Training Academy in the community. Very few business entities know who TTA is and what TTA does as no marketing for this arena has been established. Marketing to date is established for the entry of potential students. The end...

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