Business Strategy Essay

1708 words - 7 pages


Creating a Strategy at Kudler Fine Foods

University of Phoenix

Creating a Strategy at Kudler Fine Foods
Technology and Business Opportunities
Technology affects the way in which all firms do business. At Kudler Fine Foods, the use of the internet along with other forms of gathering information provides the organization with new insight into market conditions and potential opportunities. Internet sources have increased over the years to provide competitive intelligence in a fast and reliable manner (Turban, Rainer, & Potter, 2003, p. 14). In addition to monitoring the external market forces that affect KFF, the firm has ...view middle of the document...

Moreover, this knowledge can be used to provide changes to meet consumer needs. Among the most important databases at KFF is the customer table that contains demographic data. Enhancing this database to track customer purchases at the point of sale should be one element the management team works on. Another important database is the inventory table. This is used for providing feedback on available quantities of merchandise. Creating cooperative strategies with the local growers of organic produce will increase the need for the inventory database to be accurate (Gomez-Mejia & Balkin, 2002, p. 96). Reducing costs and developing an efficient supply chain may involve local growers stocking their own products. Ensuring that each supplier has access to an accurate inventory will help make this transition successful.
Generic Strategy at Kudler Fine Foods
Kudler Fine Foods must learn to analyze the external environment and how this affects the way in which they do business. Porter’s model identifies five competitive forces that impact any firm. In order to remain successful a business has three avenues from which to achieve a competitive advantage (Koo, Koh, & Nam, 2004, p. 164). Cost leadership is the strategy of lowering overhead and passing this savings to the consumer. Differentiation focuses on offering new and innovative products and services to the consumer thereby separating themselves from the competition. A market focus strategy attempts to capture a particular segment of consumers. From here they either use a cost leadership or differentiation approach (Koo et al.). A firms’ strategy that is developed in response to competitive forces will ultimately determine the success and profitability of the business (Koo et al.).
At KFF the response to the external market environment does not fit neatly into one of these categories. As a result of this happening through the analysis of several businesses, additional competitive responses have been developed (Turban et al., 2003). The generic strategy that KFF is pursuing can best be described as market focus. Gourmet foods are marketed at a small segment of the population. Moreover, management is pursuing a differentiation approach whereby new and innovative products and services are offered at a competitive price. In conjunction with the market focus, KFF is attempting to create strategic alliances with their suppliers (Turban et al.). This is particularly the case with the new produce offerings. If the management team elects to have the suppliers of organic produce take charge of inventory and stocking, this alliance could have positive outcomes for all stakeholders.
Tactics for Implementing Strategy
Designing a business strategy for KFF is only the first part of creating a successful organization. Implementation provides the means to achieving a lasting transition. To be successful the management of KFF will need to continuously adapt to the changing environment of the market. Creating...

Other Essays Like Business Strategy

Business Strategy Essay

2408 words - 10 pages UNIVERSITY OF ULSTER ULSTER BUSINESS SCHOOL Graduate Certificate in Business Module: BUSINESS STRATEGY Topic: Coursework 2 is an individual written report focusing on the application of strategic models used to assist organizations in making strategic choices. The core areas which must be covered in the report are detailed below: Organization Profile – a brief description and profile of the

Business Strategy Essay

1001 words - 5 pages Company Background of Coach Business Strategy – BU-4193 Marie Kight January 20, 2013 History Coach, Inc. is the manufacture of the leather good company that got its start from manufacturing small leather goods. They’re known for ladies handbags, luggage, briefcases, wallets, and other accessories. Coach was founded in 1941 in New York City with a partnership called Gail Manufacturing Company. They began as a family-owned

Business Strategy

4660 words - 19 pages Vs. BS3100 Business Strategy Giffgaff and EE Analysis Bsc Business Studies Group 12: Anastasia Bargan 120037238 Phillip Schade 120023167 Rita Boudou 120002452 Tooba Saeed 120008220 1 Table of Content Introduction . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Giffgaff

Coco-Cola Business Strategy

1086 words - 5 pages 2007). According to Journal of American Business review, what makes the Coca-Cola Company successful in the global food industry is their strong global strategy that based on four powerful strategic foundations: labor and management strategy, collaborative, marketing and differentiation strategy (2013). When companies start to operate internationally they have to decide how to staff their facilities by choosing from three frameworks that

Ann Taylor Business Strategy

590 words - 3 pages fashion trends. While this may alienate some price sensitive consumers, it will attract affluent customers with a desire to stay trendy. My recommendation is for Ann Taylor to change their business strategy approach to that of a focused strategy. Ann Taylor already has the brand recognition necessary to position themselves as an upscale clothing brand. Proven by their financials, Ann Taylor successfully operates as a differentiation leader

Business Culture and Strategy

2417 words - 10 pages product concept to customer demands into customer satisfaction and business co-operation depends largely on the extent of providing the product or service meets the requirements of his. Therefore, the analysis of the market focused on customer needs, not the product itself. China Telecom has made its customer care philosophy as “Customer First, Service Foremost”, but whether the strategy has been implemented well is what China Telecom should

Lululemon Business Strategy

1512 words - 7 pages The company’s business strategy can be classified as focused differentiation because of a narrow target market and unique products and services which entails several competitive risks for the company. One of the major threats that can come from competitors is an attempt to imitate Lululemon’s products, customer experience at a lower price. It has already started with Athleta from GAP duplicating Lululemons’s store ambience, carrying similar

Business Strategy Analysis

1178 words - 5 pages Business Strategy Analysis Brief Introduction There are 2 options that are currently available to you, the Board of Directors, the first is to purchase more vehicles in addition to the current fleet and the other is to expand to a new location from which to run the company. New Vehicles Advantages The advantages of purchasing 15 low-floor easy-access buses are that it leads to a growth in the size of

Social Media Strategy & Business Growth

751 words - 4 pages rebuttal. When organizations are non-responsive they take the risk of hurting company image and within time the overall companies revenues. REFERENCES Porter, M.E., & Kramer, M.R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92. Overhulse-King, J. (2010). Ignoring Social Media Growth Can Be Dangerous. National Underwriter/ P&C, 114(14

Business Ethics and Corporate Strategy

2312 words - 10 pages Business Ethics and Corporate Strategy Ethical Issue Paper Travis G. Stoufer Business Ethics-BUS 323 Janet Evelyn-Dorsey January 29, 2010 Abstract A paper presented on the growing issues of business ethics and the decisions consumers and producers make when moral and ethical responsibilities are in question. Paper presents tools for consideration for tomorrow’s leaders and gives a general overview of strategies corporations

Circuit City - Internet Business Strategy

2480 words - 10 pages Circuit City - Internet Business Strategy Introduction In the fifty years since Circuit City opened its first store, the company has become one of the best-known sources of consumer electronics in the world. Today Circuit City boasts over 600 stores and more than 50,000 associates. The company consistently strives to offer low, competitive prices, high service standards, and a wide selection of products to meet consumer needs. Circuit

Related Papers

Business Strategy Essay 1379 Words

1379 words - 6 pages Business Strategy Evaluation of Wal-Mart Tammy Hoadley Grantham University Abstract .In the following short paper we will be discussing one of the largest and most profitable retail chains in the United States, Wal-Mart. We will go into detail how and why Wal-Mart’s business strategy is so successful as well as possible issues that could arise. There are those that believe that strategy evaluation is simply an appraisal of how

Business Strategy Essay 841 Words

841 words - 4 pages Business Strategy at the Organizational Level The purpose of this paper is to discuss the development of business strategy at the organizational level; the definition of this focus is the strategy that drives missions, goals and competitiveness at the policy level. Preliminary findings indicated that in the current organizational environment of market globalization, rapid technological change, shortened product life cycles, and increasingly

Business Strategy Essay 3749 Words

3749 words - 15 pages BTEC Business Strategy Unit : 7 Task : 1 LO : 1 1.1 Strategic context and terminology Strategic planning is important for any organization. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This chapter focuses on mission, vision, objectives, goals and core competencies of TNT, issues involved in strategic planning and also different planning techniques. Mission statement: A

Business Strategy Essay 3224 Words

3224 words - 13 pages strategy in its quest to become one of the top 10 financial services firms in the world so successful? What does ING’s entry into the United States market mean for competitors? Discussion Points: Many students will probably suggest that ING’s strategy is so successful because rather than growing its business from the ground up, it acquires existing firms, leaves them largely intact so as to retain the existing employees and customers, but adds