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Business Studies Essay

571 words - 3 pages

Oxford Business College
Foundation
Business Studies
Assignment Two
Carmel Conway

Please answer all questions in the case study.

Bubbling up nicely

Henrik Mansell established Zest Ltd in 2001. The company supplies high quality soft drinks without preservatives or artificial flavours which gives the company a unique selling point (USP) in its market. The company supplies drinks made from spring water with flavours from imported plants. Zest Ltd enjoys favourable media reviews for the quality of its ...view middle of the document...

Henrik favours using the bank’s debt factoring services to improve the company’s cash flow, although some directors oppose this. Figure 1: Actual and forecast data for Zest Ltd Average span of control 2011 11 2012 13 Average capacity utilisation in 2012 92% Cash balance 31 March 2013 (£1.97 million) Average days’ trade credit in 2012 Received from suppliers 15 days Offered to customers 33 days Outstanding debts owed by customers on 31 March 2013£2.1 million Henrik has announced a plan to introduce new technology into the company’s operations to increase capacity by 75%. The plan is to:  use more automated machinery on the production line for repetitive tasks in the production, bottling and labelling of soft drinks; this will require training and making 8% of the company’s employees redundant  introduce new systems to link purchasing information and ordering systems directly with suppliers. The total cost of buying and installing this new technology is forecast to be £8.5 million and the company hopes to negotiate a loan.

1 (a) Analyse one reason why it is important for Zest Ltd to maintain its high levels of quality.
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1 (b) Examine how Zest Ltd might improve the performance of its managers.
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