Bussiness Case Study Wendy's

1643 words - 7 pages

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Faculty of Business Studies
LB160: Professional Communication Skills for Business Studies
2nd Semester 2011
TMA

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And, really, he isn’t all that far away from the beach, shops and other attractions.
The problem is occupancy. He has some regulars who come every holiday period (and have been doing so for the four years he has owned the property). Overall, occupancy is about 50% year round and he knows from the local tourist office that the other properties average around 68% occupancy year round. New developments could mean trouble. This lack of occupancy can be quite frustrating for Mr. Smith. Cars pull in, drive around the parking areas, then drive away.
Currently Mr. Smith does very little advertising in local district guides and the holiday papers, mainly because he really thinks word-of-mouth is the best form of advertising. He is a member of the local tourist committee, but too busy to go to meetings. However, he does receive the local statistics and knows the average stay in the area is 3.8 nights, and that local families and couples and increasingly overseas visitors are his potential customers.
He’s not desperate yet, but he’s getting worried and disillusioned. He thought he would be overrun with guests, but that hasn’t happened.
(Source: www.alacartetraining.com)

Answer Notes: Students may begin by creating a grid to identify the SWOT components as Strengths, Weaknesses, Opportunities and Threats and a mind map to construct the analysis text. Write an analytical text for the case study. You may refer to Text 4.3 in the Resource Book 1 as an example.

Answer Guide:
B1S4, Act. 4.10- 4.11, pp. 123; RB1 Extract 4.3(use as an example of analysis writing), pp. 56-57.

_______________________________________________________
*The region where there is a popular tourist.*Low-cost with big room and luxury, beauty of the area.*serve breakfast to the rooms and provides tea-making facilities.*Place a clean*Mr. Smith’s prices are less than half of what similar motels | Strengths |
*No TV*grounds are fairly bare with a bit of landscaping.*There are no recreational programs, services and sports *The number of customers is not much.*very little advertising and only local*Name of the hotel is not attractive | Weaknesses |
*The provision of television.* Development of recreational programs and the provision of sports facilities.*Landscape the grounds and make them more attractive.* Intensifying publicity and advertising are widely.*Change the hotel name. | Opportunities |
* Decrease in the number of visitors.* Reduction in earning money.* The presence of competitors, better services and a price of slightly more | Threats |

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