This website uses cookies to ensure you have the best experience. Learn more

Case Study

1183 words - 5 pages

Case Assignment 1

1. Build the management-research question hierarchy.
The management –research question occurs during stage 1 of the research process. The approach for this stage of the research process is to state the dilemma that prompts the research and then develop other questions by progressively breaking down the original question into more specific one (Cooper & Schindler, 2014, p. 77). Our case highlights a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to determine the long-term viability of a reader and advertiser service, the reader service card, a post-card-size device used by ...view middle of the document...

It is the hypothesis that best states the objective of the research; the question(s) that focuses the researcher’s attention (p.79). How does Penton Media increase the number of readers that request product and service information from advertisers?
Investigative Questions
Investigative questions are questions the researcher must answer to satisfactorily answer the research questions; what the manager feels he or she needs to know to arrive at a conclusion about the management dilemma (p.79). In our case assignment, the manager needs to know the best inquiry method to get readers to request product or service information from advertisers?
Which of these inquiry methods would generate the most responses, and result in more leads?
This information is available to the manager as a result of the data received from the inquiry response options that Penton Media has offered in its publications.
Measurement Questions
Measurement questions are the actual questions that researchers use to collect data in a study (p.118). In our case assignment, the manager needs to collect historic and real time data on the inquiry response options that are being used by majority of their readers. In order to collect this information, the manager needs to know the most frequent used inquiry response option used by readers?

Management Decision
What is the recommended course of action, given the research findings (p. 108)? Following the research that was conducted and the findings, the manager needs to make a decision on the direction Penton Media must go. Are reader service cards a viable long-term option considering the impact of technology in reader responses? Which inquiry response method will generate an increase in reader requests for product or service information?

2. What ethical issues are relevant to study?
As in other aspects of business, all parties in research should exhibit ethical behavior (p.28). 710 completed questionnaires were received from the 4,000 managers, executives, engineers, and purchasing agents that were selected from the Penton database. The researcher is obligated to protect the right to privacy of the 710 individuals that completed questionnaires. The confidentiality of survey answers is an important aspect of the participants’ right to privacy (p.34). The cover letter states that individual responses will remain confidential. Once the guarantee of confidentiality is given, protecting the confidentiality is essential (p.34). It is important that participants understand the benefits of the research. A look at the cover letter sent to participants states the benefit of completing the questionnaire. Penton Media succeeds in describing the benefit of the study. This is probably one of the reasons the company received a healthy response to its...

Other Essays Like Case Study

Case Study

1008 words - 5 pages 12/5/2014 Kingfisher School of Business and Finance At the end of the session, each participant will: • Be familiar with the general steps in going through the case study method • Learn useful tools, techniques, watch outs, and tips on each of these steps MGT 11: PRINCIPLES OF MANAGEMENT AND ORGANIZATION MS. MAYBELLE ANN S. LOPEZ 2 ND SEMESTER 2014-2015 • Be able to practice these steps on a simple case MGT11: Principles of

Case Study

550 words - 3 pages really sets realistic goals for the other employees. She asks a lot of questions and then utilizes everyone to come up with a solution that works. In doing so she is coaching her crews and providing them with feedback in what they accomplish. 2. Julia Stewart is a great role model for generating employee engagement and motivation. Positive reinforcement is such a small thing that makes a huge difference. It is evident in the case study that

Case Study

923 words - 4 pages Tutorial 8 – Chapter 7 Global Alliances Tutorial activity 1: Ongoing Semester Case Study – Businessville Hotel. Beijing Businessville Hotel is proving to be extremely successful. It has just been announced that a major world trade expo is to be held in Ho Chi Minh City. Around the World Hotels is interested in providing accommodation for some of the expected thousands of delegates. However, there is no time to build a new hotel. Around

Case Study - 809 words

809 words - 4 pages Case Study: University of Auckland, New Zealand uses ADAM & IEC-61499 to test economic dispatch in distributed energy grids Market: Power & Energy Application: Smart Grid Research Product: ADAM-6600 Location: New Zealand Customer: University of Auckland Project Introduction Traditional electricity grids are pretty ‘dumb’, they continuously send out specific amounts of electricity until some engineers tweak that amount to meet the needs of

Case Study - 675 words

675 words - 3 pages ) Textbook: ‘Organizational Theory, Design, and Change (6th Edition. ISBN 10: 0136087310 / 0-13-608731-0 & ISBN 13: 9780136087311; Publisher: Prentice Hall; Publication Date: 2009) Part 2 Case study 1 (20 marks) Read the case study “How Nestle Manages Its Global Environment” page 89 in your textbook and answer the following questions: 1. List various ways in which Nestle has attempted to manage its environment over

Case Study - 689 words

689 words - 3 pages , there are people who were not kind to us. But as a medic, it’s our job to care for them, no matter if that is your friend or your enemy.” Discussion Questions: 1. To what extent do the three people featured in this case study manage their own emotions on the job? How would they accomplish this? To what extent do you think they effectively manage emotions under these circumstances? 2. This case study states that nurses and other medical

Case Study - 914 words

914 words - 4 pages Case Study ABC Inc. Christopher DePasquale Essentials of College Writing/Comm 215 23 September 2013 Glenn Dayley Case Study ABC Inc. Carl Robbins is the campus recruiter for ABC Inc., and he is off to a quick start. Recently, he recruited new employees for Monica Carrolls, the operations supervisor. Some problems evolved quickly for Carl and in this case study we will examine those problems and offer solutions to

Case Study - 1012 words

1012 words - 5 pages CASE STUDY OSHA (Occupational Safety and Health Administration) is a body that was created so that it could implement the occupational safety and health act so that it can protect the employees of any company or business against health hazards, discrimination at work, and unlawful treatment at work. All the business are provided with guidelines that OSHA follows plus how to apply and comply. The act states that the employers have the ethical

Case Study - 3015 words

3015 words - 13 pages NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE Fat Facts: Comparing the Structure and Function of Lipids by Ling Chen and Lalitha S. Jayant Science Department Borough of Manhattan Community College / City University of New York This case study focuses on the structure and function of different fat molecules, such as fatty acid, triacylglycerol, glycerophospholipid, HDL, and LDL cholesterols. The story also compares the structures and

Case Study - 872 words

872 words - 4 pages UNIVERSITY OF THE SOUTHERN CARIBBEAN MARACAS ROYAL ROAD, MARACAS, ST. JOSEPH. CASE STUDY. An Assignment Presented in Partial Fulfillment of the Requirements for the Course HRMN400 MOTIVATION AND WORK BEHAVIOUR. INSTRUCTOR: Ms. Sherri-Lyn Legall By Jonelle Abraham 2010080263 3rd December 2014 Approval……………….. Havoc in the Office. The office usually has a quiet, calm atmosphere but on this day everything changed. Miss

Case Study - 894 words

894 words - 4 pages Case Study: Paid to Make Decisions? Tiffany Harden, Tashiba Jones, Jodi Meaux, Wendy F. Superable HCS/514 March 16, 2015 Jeani Thomas Case Study: Paid to Make Decisions? Decision-making is very important and an essential element when managing an organization. As the manager, the decision –making process can be approached in several ways. It can be done using different techniques and tools available. There are also various dilemmas

Related Papers

Case Study 555 Words

555 words - 3 pages are also present as it appears that the current management are too entrenched with existing values that they are inept to change, this is also displayed through the hierarchal management within the organisation where there is no two way communication instead “principal communication is down the line”. 2. To what extent do you think the discussion of the case study helped you in forming a better understanding of the theory applicable to this

Case Study 627 Words

627 words - 3 pages 643-41 | | | | | | | | | | | | | | Case Study 1 | | | | | | | | | | | | | | Page 2/ [ 6

Case Study 770 Words

770 words - 4 pages Case Studies on Cardiac Function This is the first case study that is required for the class. Please submit a paper (doesn’t have to be long; you could even give me bullet-point answers to the questions listed below) that answers all of the questions posed after Case Study 1. I have included an easy second case study which, if you complete it, will be worth extra credit. Answers to the first Case Study are worth 25 points and responding to

Case Study 595 Words

595 words - 3 pages Case Study Tresa Jellison HCS/483 November 12, 2012 Dr. Kaderie Case Study The basic IT implementation process is the whole process of setting up and running an IT based program for a company. It starts from the beginning to the end of the process and throughout the whole process even after the last step has been taken. You have the planning stage, and this will include what exactly what you are looking for and what you want the