Case Study

1008 words - 5 pages

12/5/2014

Kingfisher School of Business and Finance
At the end of the session, each participant will: • Be familiar with the general steps in going through the case study method

• Learn useful tools, techniques, watch outs, and tips on each of these steps
MGT 11: PRINCIPLES OF MANAGEMENT AND ORGANIZATION

MS. MAYBELLE ANN S. LOPEZ
2 ND SEMESTER 2014-2015

• Be able to practice these steps on a simple case
MGT11: Principles of Management and Organization M.A. Lopez

A CASE is a narrative of an actual, or realistic, problem that typically portrays policy makers confronted with the need to make a decision.

There is too little information.

THE REMEDY Use your experience and ...view middle of the document...

A. Lopez

MGT11: Principles of Management and Organization M.A. Lopez

2

12/5/2014

Objectives
 Have about three to five key objectives that you will be attaining once the problem identified is resolved  Test your alternative courses of action on how they meet the objectives  The best recommendation is the one that meets your key objectives
MGT11: Principles of Management and Organization M.A. Lopez

Statement of the Problem
Objectives

SWOT Analysis
Alternative Courses of Action Recommendation
MGT11: Principles of Management and Organization M.A. Lopez

SWOT Analysis SWOT Analysis
 SWOT Analysis is an effective method of

Strengths and Weaknesses, and to examine the Opportunities and Threats
identifying your you face.  Always relate these objectives of the case. with the problem and

 What are your advantages?  What do you do well?

MGT11: Principles of Management and Organization M.A. Lopez

MGT11: Principles of Management and Organization M.A. Lopez

SWOT Analysis

SWOT Analysis

What could be improved? What is done badly? What should be avoided? Do your competitors do any better?  Where are the good chances facing you?  What are the interesting trends?

MGT11: Principles of Management and Organization M.A. Lopez

MGT11: Principles of Management and Organization M.A. Lopez

3

12/5/2014

SWOT Analysis
POTENTIAL STRENGTHS     Strategy? Product Line? Market Coverage? Manufacturing Competence? Marketing Skills Materials Management Systems? R&D skills and leadership? HR competencies? Brand name? Management style? POTENTIAL OPPORTUNITIES     Expand core businesses? New market segments? Widen product range? Diversify into new growth businesses?  Expand into foreign markets?  Enter new related businesses?

 What obstacles do you face?  What is your competition doing?  Are the required specifications for your job, products or services changing?  Is changing technology threatening your position?  Do you have bad debt or cash-flow problems?
MGT11: Principles of Management and Organization M.A. Lopez

 
   

POTENTIAL WEAKNESSES     Strategy? Product line? Manufacturing costs? Infighting among divisions?  High conflict and politics?  Growth without direction?

POTENTIAL THREATS  Increase in domestic competition?  Increase in foreign...

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