Case Study

547 words - 3 pages

Marking Guidelines

Cases studies are due on paper at the beginning of each class (e.g. xx.00pm). Late cases get zero.

|Marks | |
|5 |Key Events / Case synopsis |
| |Maximum of six (6) sentences here. Provide a brief history of the company up to the time of the decision / problem. |
|5 |Problem Statement and Objectives |
| |Be clear what the ...view middle of the document...

SWOT and Financials relate to the company; Five Forces is about the industry. |
| | |
| |See over for allocation of marks by case. |
|5 |Identification of Alternatives |
| |Minimum of three alternatives. One or two short sentences to describe each. Make sure that your alternatives address|
| |the problem. If not, you may need to restate the problem or eliminate the alternative. |
| |Separate this section from your analysis (see below) |
|20 |Analysis |
| |Separate section from Alternatives. |
| |Do whatever analysis you think is necessary to evaluate each alternative |
| |Pros/Cons is acceptable, but I’d prefer sentences and paragraphs. |
| |If your analysis has a large financial component, place table at the end of the section that summarises the |
| |financial results of the alternatives. |
|5 |Recommendation |
| |You must have a sentence that says, “I/We recommend Alternative…” |
| |Do not combine alternatives (if you wish to do so, do it at the alternative stage) |
| |Present your rationale for selecting the Alternative. |
| |How does your recommendation best solve the Problem Statement and Objectives. |
|5 |Overall Quality ...

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