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Case Study One: Cliptomania Web Store

1728 words - 7 pages

Cliptomania
Name
Wilmington University

Table of Contents
Title page.........................................................................................................................................1
Table of Contents.............................................................................................................................2
Abstract............................................................................................................................................3
Introduction......................................................................................................................................4
Keys to ...view middle of the document...

Several peer reviewed papers were used in researching these topics and are referenced at the end of this writing. Cliptomania is an established web store that has been successful and is still in operation. The Santos are the owners and both of their children work in the business with them. The business is ran from the Santos' home in Indiana. The store has had its ups and downs but seems to be capable of continuing with the proactive nature the Santos currently use to keep the business viable.
Cliptomania
The following is a short synopsis of an on-line business called Cliptomania, concentrating on the strengths, weaknesses, opportunities, and threats (SWOT) as related to having an on-line business. This paper is not meant to be a complete analysis of the on-line business or it's assets. The purpose is to highlight some of the challenges and rewards of having an on-line business venture through the use of IT today.
Keys to Cliptomania Success
One of the key reasons Cliptomania has been successful is their product. Cliptomania realized a niche in the market for clip-on earrings and successfully built a name for itself early in the dot-com boom by providing a hard to find product with a relatively small demand.
Customer service is another key reason for their success. Many of their customers are new to purchasing items on-line but a quick call to Cliptomania and they will walk customers through their first on-line order.
Speed of their website and delivery of products is another key. Their website pages are kept relatively small without too many details so the web pages open quickly without a lot of wait time when opening a page. And most orders are shipped the same day received, so customers do not have to wait extended periods for their products to arrive.
The last key is their use of technology, namely computers and the internet. Through the use of a computer and connection to the world wide web they were able to develop, set-up, and operate a small business from their home at minimal start-up cost. The initial investment came from the owners savings and operations has continued without having to rely on any financing from a lender.
These are just a few of the keys to Cliptomania's success, next will be the SWOT analysis.
SWOT Analysis
Some of the strengths of Cliptomania is they found a niche for a product on the market; through the use of technology they were able to bring the product to the market quickly with little overhead cost; since it's an o-line business there is no physical store to worry about; there market is as big as the reach of the internet if they want it to be, no boundaries(Awais & Samin, 2012). These are just a few of their strengths, next we will look at some weaknesses.
Some of the weaknesses of Cliptomania is the receiving of their products can be quite long; they specialize in fashion products, items can go out of style; they must keep up with current fashion trends and forecast their purchases...

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