Case Study: Oxfam

1522 words - 7 pages

Case study C1. Oxfam

Oxfam, name formally adopt in 1965 after is abbreviation of its telegraph address, originally known as Oxford Committee for the Famine Relief. It was created in England in 1942 like many others to help during World War II.
After the war Oxfam saw the need to continue helping Europe with famine and the poor, unlike others which cease to operate after the war, latter it also expanded its horizon to the rest of the world.
Mission: Oxfam’s programs address the structural causes of poverty and related injustice and work primarily through local accountable organizations, seeking to enhance their effectiveness. We aim to help people directly ...view middle of the document...

The website included detailed reports on Oxfam’s work, past and present and allows site visitors to make donations to the organization.
Oxfam at times often deals with humanitarian disasters that are beyond the scope of its resources. In these cases, the organization provides aid by mobilizing an international lobbying staff that has contacts with key aid agencies based in other countries, governments in the affected area, and the United Nations.

In order to achieve its goals to raise funds for the causes in which Oxfam works they use many different resources.
Oxfam has a number of successful fundraising channels in addition to its shops. Over half a million people in the UK make a regular financial contribution towards its work, and vital funds are received from gifts left to the organization in people's wills. Many London Marathon [16] competitors run to raise money for Oxfam, and Oxfam also receives funds in return for providing and organizing volunteer stewards at festivals such as Glastonbury. In conjunction with the Gurkha Welfare Trust, Oxfam also runs several Trail walker events in Hong Kong, Australia, New Zealand, the United Kingdom and Japan. Oxfam GB asks people to 'Get Together'[17] and fundraises by hosting events with friends and colleagues on International Women's Day, March 8.
Christopher McCandless, the subject of the book and film Into the Wild, donated his life savings to Oxfam before leaving society for the Alaskan wilderness.
In August 2009, it was announced that Arctic Monkeys would release a 7-inch vinyl version of their new single "Crying Lightning" exclusively through Oxfam shops, with proceeds going to the charity. Recently Oxfam India is emerging as a successful fundraising unit; it is mainly with the help of always motivated team and the Resource Mobilization Heads.
Building donor loyalty is the key to a successful long-term fundraising program. One of the most effective ways to cultivate this loyalty is through monthly giving clubs. Monthly donors are more loyal than even your most consistent annual donors, and are far more likely to leave your organization a bequest.
Monthly giving involves recruiting donors to make modest monthly donations ($10, $20, $30, $1000…) each month, as opposed to single annual gifts. It's convenient for the donor because the funds are withdrawn automatically from their credit card or checking account and equally convenient for the organization because gifts are much easier to process.

I believe that Oxfam have done a fantastic job fundraising. They are usually ahead of the game.
They have also used a market testing to make sure that their program works.
Here is a summary of the report of the market test:
M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. In 2010, we started preparing months in advance for end-of-year fundraising.
First, we used earlier campaigns to build...

Other Essays Like Case Study: Oxfam

Corporate Culture Essay

3975 words - 16 pages culture may also, by overstepping certain bounds, become suicidal—as the case of Enron Corporation, the energy trader, illustrates. In the Enron culture an aggressive, creative, high-risk style led to fraud and ultimate collapse. Analysis is helpful in understanding how a corporate culture expresses itself in specific areas. However, the concept is social and culture, as the phrase itself implies. It does not lend itself to reorganization by a

The Separation Of Capital Ownership And Control

1577 words - 7 pages monitoring and asymmetric information. Managers run business on a daily basis and then as a consequence, have a more comprehensive view of the business while owners get information only based on annual reports or data provided by managers. In this case, there is no rational reason to expect managers will act as they promised. By contrast, there is another theory citing that the separation of ownership from control can be efficient, which is

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages to think of how naive many are to the importance of the French and Indian war and the history its study provides; that naivety extending to the author of this review as well. Borneman is truly exceptional at weaving in and out of events while still being able to tie them together in a web of world affairs. It is easy to get lost in translation when it comes to epic struggles such as these, meaning that it’s hard to understand when and how each

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages across the country (Voltz et. al., 2010), and with good reason. Noddings (1983) states that in order to give all students an equal and quality education curriculum makers cannot force all of them to take the same path of study. Differentiated instruction is a “one size DOESN’T fit all” approach to teaching and learning that ensures all students have different paths throughout their schooling experience. This method of teaching is student-centered

Young And Relentless

1737 words - 7 pages to their children about life altering problems such as smoking, sexual activity, and drinking alcohol, they will become better off as their lives go on. Once parents take an active role in being a role model for their kids, the more likely they will develop and mature into early adults. Works Cited Carty, Daniel. “Camel Cigarette Ads Score Big with Teen Girls.” CBS News. 15 March 2010. Web. 26 November 2011. Cuda, Amanda. “National study

The Natural Law Theory

1231 words - 5 pages arguments of all. Aquinas first looks at motion which is a similar development to whatever is here derived from something else, this leads to Aquinas’ first proof the proof from motion, and it is the most obvious case to prove: We observe motion all around us. Whatever is in motion now was at rest until moved by something else, and that by something else, and so on. But if there were an infinite series of movers, all waiting to be moved by

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages requires nor forbids a president from issuing a signing statement” (Ellis & Nelson, 2010) The use of signing statements can be dated back to the early 19th century, but have historically functioned as minor and ritualistic statements made by the President to explain their reasons for signing a bill into law, much like that which is done in the case of a veto (Kinkopf, 2006). The first use of a signing statement to refuse to enforce a provision

Related Papers

A Case Study Of Sponsorship At Glastonbury Festival

3442 words - 14 pages . Case study It has been 45 years after the first Glastonbury festival in the UK in 1970, and it still enjoys an enviable reputation in music festivals. Glastonbury Festival is the largest music festival which supports several charity foundations, for example: Oxfam, Greenpeace and Wateraid. The entrance fee was free in 1971, Andrew Kerr and Arabella Churchill who planned the festival insisted not to be over commercialized, so the festival was

Globalization In Indonesia Essay

1870 words - 8 pages online protest and the establishment of the Trans Studio. These aspects of globalization have led to a more socially and economically developed Indonesia. Reference Bertrand, J. (2004). Nationalism and Ethnic Conflict in Indonesia. Publications by The Press of The University of Cambridge. Clay, J. (2005). Exploring the Links between International Business and Poverty Reduction: A case Study of Unilever in Indonesia. Publications by Oxfam

Inequality Of Higher Education In Ghana The Challenges And Wayforward

3458 words - 14 pages , prompting questions about merit, reverse discrimination and the potential for elite capture of the opportunities that they offer. However, there is research evidence to suggest that some of these programmes are changing women‘s participation patterns e.g. in the BSc in Engineering at the University of Dar es Salaam, profiled below as Case Study 1 (Morley et al., 2010). Curriculum transformation and the introduction of women‘s and gender studies have

Ipr Campaign Case Study: “Best Job In The World”

4527 words - 19 pages achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the