Case Study: Oxfam

1522 words - 7 pages

Case study C1. Oxfam

Introduction:
Oxfam, name formally adopt in 1965 after is abbreviation of its telegraph address, originally known as Oxford Committee for the Famine Relief. It was created in England in 1942 like many others to help during World War II.
After the war Oxfam saw the need to continue helping Europe with famine and the poor, unlike others which cease to operate after the war, latter it also expanded its horizon to the rest of the world.
Mission: Oxfam’s programs address the structural causes of poverty and related injustice and work primarily through local accountable organizations, seeking to enhance their effectiveness. We aim to help people directly ...view middle of the document...

The website included detailed reports on Oxfam’s work, past and present and allows site visitors to make donations to the organization.
Oxfam at times often deals with humanitarian disasters that are beyond the scope of its resources. In these cases, the organization provides aid by mobilizing an international lobbying staff that has contacts with key aid agencies based in other countries, governments in the affected area, and the United Nations.

Analysis
In order to achieve its goals to raise funds for the causes in which Oxfam works they use many different resources.
Oxfam has a number of successful fundraising channels in addition to its shops. Over half a million people in the UK make a regular financial contribution towards its work, and vital funds are received from gifts left to the organization in people's wills. Many London Marathon [16] competitors run to raise money for Oxfam, and Oxfam also receives funds in return for providing and organizing volunteer stewards at festivals such as Glastonbury. In conjunction with the Gurkha Welfare Trust, Oxfam also runs several Trail walker events in Hong Kong, Australia, New Zealand, the United Kingdom and Japan. Oxfam GB asks people to 'Get Together'[17] and fundraises by hosting events with friends and colleagues on International Women's Day, March 8.
Christopher McCandless, the subject of the book and film Into the Wild, donated his life savings to Oxfam before leaving society for the Alaskan wilderness.
In August 2009, it was announced that Arctic Monkeys would release a 7-inch vinyl version of their new single "Crying Lightning" exclusively through Oxfam shops, with proceeds going to the charity. Recently Oxfam India is emerging as a successful fundraising unit; it is mainly with the help of always motivated team and the Resource Mobilization Heads.
Building donor loyalty is the key to a successful long-term fundraising program. One of the most effective ways to cultivate this loyalty is through monthly giving clubs. Monthly donors are more loyal than even your most consistent annual donors, and are far more likely to leave your organization a bequest.
Monthly giving involves recruiting donors to make modest monthly donations ($10, $20, $30, $1000…) each month, as opposed to single annual gifts. It's convenient for the donor because the funds are withdrawn automatically from their credit card or checking account and equally convenient for the organization because gifts are much easier to process.

Recommendations:
I believe that Oxfam have done a fantastic job fundraising. They are usually ahead of the game.
They have also used a market testing to make sure that their program works.
Here is a summary of the report of the market test:
M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. In 2010, we started preparing months in advance for end-of-year fundraising.
First, we used earlier campaigns to build...

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