This website uses cookies to ensure you have the best experience. Learn more

Case Study: Prius

872 words - 4 pages

Loyola, Marc Zyrus R.
Zafe, Daniel
Fernandez, Stephanie Praise
Malinao, Kate

Case Study: Prius
“Leading a Wave of Hybrids”

I. Company Background

Toyota Industries Corporation was founded in 1926 by Sakichi Toyoda. It is the world’s largest vehicle manufacturer. It conducts its business worldwide. Toyota’s vehicles are sold in more than 170 countries and regions. It employs approximately 320,808 people worldwide. It leads the automobile industry in environmental technologies with the success of the hybrid technology in the Prius and Hybrid Camry

Toyota vision
To be the most respected and successful enterprise, delight customers with a wide range of products and ...view middle of the document...

This prompted Toyota to redesign the to the Gen II Prius which was more appealing based on several factors such as boost in power, a sleek exterior design, roomy interior with plenty of rear leg room and storage space, and advance technological features typically found in luxury vehicles. The target market was for early adopters and techies who were attracted to the advanced technology and the environmentally friendly consumers. Suppliers: The suppliers had a major role in the success of the Prius by being able to design and manufacture batteries that were used in the hybrid vehicle. Without the aid of these suppliers Toyota would not be able to introduce the first hybrid car in the industry. Competitors: Toyota did not have any competitors with the Generation I Prius but they knew that competition was around the corner and dealt with pending competition by improving to the Gen II Prius which had better fuel economy, and better cost. They also continued to increase their hybrid models and now supply 6 of the 15 U.S. hybrid

III. Objectives

* To be able to lessen fuel consumption
* To be able to offer the consumers affordable price and yet they use less fuel for it.
* To be able to give the new generation a technology wise cars.

III. Areas for Reconsideration

Almost every automotive nameplate now wants a piece of the growing pie. In 2008, there were 15 hybrid models available in the United States from 9 different brand nameplates. General motors offers both the only full-sized SUV hybrid in the Tahoe and the lowest priced hybrid option at $2 000 for the Saturn Vue and Aura. GM plans to extend the Saturn hybrid line to almost every vehicle in the lineup while continuing to...

Other Essays Like Case Study: Prius

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages to think of how naive many are to the importance of the French and Indian war and the history its study provides; that naivety extending to the author of this review as well. Borneman is truly exceptional at weaving in and out of events while still being able to tie them together in a web of world affairs. It is easy to get lost in translation when it comes to epic struggles such as these, meaning that it’s hard to understand when and how each

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages across the country (Voltz et. al., 2010), and with good reason. Noddings (1983) states that in order to give all students an equal and quality education curriculum makers cannot force all of them to take the same path of study. Differentiated instruction is a “one size DOESN’T fit all” approach to teaching and learning that ensures all students have different paths throughout their schooling experience. This method of teaching is student-centered

Young And Relentless

1737 words - 7 pages to their children about life altering problems such as smoking, sexual activity, and drinking alcohol, they will become better off as their lives go on. Once parents take an active role in being a role model for their kids, the more likely they will develop and mature into early adults. Works Cited Carty, Daniel. “Camel Cigarette Ads Score Big with Teen Girls.” CBS News. 15 March 2010. Web. 26 November 2011. Cuda, Amanda. “National study

The Natural Law Theory

1231 words - 5 pages arguments of all. Aquinas first looks at motion which is a similar development to whatever is here derived from something else, this leads to Aquinas’ first proof the proof from motion, and it is the most obvious case to prove: We observe motion all around us. Whatever is in motion now was at rest until moved by something else, and that by something else, and so on. But if there were an infinite series of movers, all waiting to be moved by

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages requires nor forbids a president from issuing a signing statement” (Ellis & Nelson, 2010) The use of signing statements can be dated back to the early 19th century, but have historically functioned as minor and ritualistic statements made by the President to explain their reasons for signing a bill into law, much like that which is done in the case of a veto (Kinkopf, 2006). The first use of a signing statement to refuse to enforce a provision

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages As in Egypt, Orwell demonstrates through his allegorical novel “Animal Farm” that leaders are able to establish and maintain power over a people, and in turn create an oppressive and corrupt government system. Orwell shows the significant difference in the education and levels of knowledge in the animals, and how the government takes advantage of this difference. The split between the levels of intelligence is portrayed in the first chapter when

The Pathway To Psychosis

1415 words - 6 pages ? There is a wide range of theories, all with reasonable evidence. It These different theories seem to indicate that psychosis is the result of a recipe of different environmental, biological, and neural structural factors. An environmental factor that appears to play a part in the development of psychosis is stress. A study published in the European Archives of Psychiatry and Clinical Neuroscience journal entitled Reappraisal

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages % of parents use them regularly when buying games for their families. The report continues on that “According to a report of ESRB’s most recent validity study of ratings, parents agree with the ESRB ratings 82% of the time, while 13% of the time they find the ratings too lenient, and 5% of the time believe the ratings are too strict.” Based on these reports it is clear that most parents pay attention to what their children play, but the small

Related Papers

Toyota Case Essay

1901 words - 8 pages Case Study: TOYOTA: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles Rockford College Graduate School Nichole Grayned BSAD Marketing 560 November 29, 2011 Case Study: Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles “What is the role in society, the size, growth and evolution of the auto industry? How have the Japanese auto manufactures led (auto) category innovation? What is

Riordan Manufacturing Generic Benchmarking Essay

4537 words - 19 pages controls the job risk in order to keep motivation high. This study proves how Riordan manufacturing can enhance motivation by producing new products. Most employees can feel comfortable if an organization develops clear and appropriate goals. Reward system issues are not solved if company only increases payments. Aligning the issues is the key for this approach. There are two benefits for an organization if aligned properly. First, some

The Separation Of Capital Ownership And Control

1577 words - 7 pages monitoring and asymmetric information. Managers run business on a daily basis and then as a consequence, have a more comprehensive view of the business while owners get information only based on annual reports or data provided by managers. In this case, there is no rational reason to expect managers will act as they promised. By contrast, there is another theory citing that the separation of ownership from control can be efficient, which is

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its