Summer Semester 2014
CASE STUDY #1 ROBIN HOOD:
1) What problems does Robin Hood have? What issues need to be addressed?
There are many issues in this case study that Robin Hood needs to address. One of which is that the Merrymen band is overstaffed. This is a problem, because they do not have enough resources available to provide for the band (/business). The men need enough money to feed themselves, as well as find enough to give to the poor. Changes within the external environment have begun to make the business strategy of the band outdated. Robin Hood needs to address the issue of the travelers beginning to follow alternate paths through the woods. This new occurrence is causing a decrease in revenue the ...view middle of the document...
Doing this would also change the way the citizens would think of him, ruining his reputation. Robin Hood and the Merrymen should keep their focus on the continuation of their mission to steal from the wealthy and give to the needy.
3) What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete?
Robin Hood has a few options to choose from in terms of strategic plans for him and the Merrymen band. One strategic option that Robin Hood has to consider is to kill the sheriff. However, as stated earlier, this is not a good option for Robin Hood to decide upon. Another strategic option he has to consider is to expand his operations beyond the forest they are currently operating in. This option would allow for more revenue to be brought in, and more food to feed the Merrymen. The final strategic option Robin Hood has is to continue with the present strategy they already have in place. Continuing to follow the current strategy would be a poor decision for Robin Hood and the Merrymen. As more and more wealthy travelers become fearful of the forest, they are choosing alternate routes to get to their destinations. This is causing a significant decrease in the number of people to steal from, and thus a decrease in the amount of money received. As the band of men increases in number, there are more mouths to feed, and the current strategy will not acquire enough resources for them to sustain themselves. Due to these issues that could cause significantly worse problems for Robin Hood and the Merrymen in the future, a new strategy is absolutely necessary to be put in place for the success of the Merrymen band to thrive.