Strategic Planning Case: The Great Italian Food Company (GIFC)
The Great Italian Food Company is well respected four restaurant family-owned business that is looking to expand its locations while making a profit. GIFC wants to be the top Italian food company in the industry, in order to achieve this, they have great manufactured foods, first-rate promotion and distribution, and while providing outstanding customer service. The first step in achieving company goals is to determine the vision and mission statements. The mission statement will state the purpose of the company. While the vision statement with provide a perspective on where GIFC plans to be in the future (Brasfield, 140). Additionally, all board members must agree with the direction of the vision/mission statements.
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The target group should college students and young adults with children. Additionally, GIFC must examine internal strengths and weaknesses within the organization. Some things to consider are: How will your company be affected financially with new direction and changes that are coming. Will your managers and employees be able to handle to new work load or will the hiring of new personnel be required? What about employee benefits and compensation? How will training and labor relations be affected by the new changes?
GIFC should next conduct a SWOT analysis. A SWOT analysis helps managers summarize the relevant, important facts from their external and internal analyses. Based on the report, GIFC can identify the primary and secondary strategic issues their organization may be facing (Brasfield, 146). The board members can create a strategy that will capitalize on business planning and help an organization achieve its goals. GIFC will transition into the Strategy Implementation, where it is determined if the plans implemented actually work. The board members will need to take a look at the entire process to ensure that it is: 1) In-line with the mission and vision statement of the company. 2) Meeting goals that were initially executed in the beginning stages of reorganization. 3) Does the plan actually work?
Finally GIFC must utilize Strategic Control, GIFC will need to evaluate how well the new location is reacting to the market and make the necessary adjustments to stay viable against its competitors. The system must encourage effective processes that are reliable and will permit flexibility to adjust to changing conditions as they come (Brasfield, 154). GIFC has the potential to be one of the most successful companies in the industry with the proper guidance.
1. Brasfield, J. (2012). Management 5000. New York: McGraw-Hill.