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Chapter 3 Essay

1920 words - 8 pages

Class Discussion

E-commerce 2014
business. technology. society.
tenth edition Global Edition

The Financial Times: A Remodel for 21st Century Publishing Profitability

Kenneth C. Laudon Carol Guercio Traver

What were the objectives of the Financial Times in redesigning its e-commerce presence? What considerations, if any, unique to the newspaper business were involved? What did Financial Times do to meet the needs of mobile device users?

Copyright © 2014 Pearson Education

Slide 3-1

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Slide 3-3

Imagine Your E-commerce Presence
What’s the idea?
Vision Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix ...view middle of the document...

1, page 177
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E-commerce Presence Map

Pieces of the Site-Building Puzzle
Main areas where you will need to make decisions:
Human resources and organizational capabilities
Creating team with skill set needed to build and manage a successful site

Hardware/software Telecommunications Site design
Figure 3.2, page 178
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3

The Systems Development Life Cycle
Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps:
Systems analysis/planning Systems design Building the system Testing Implementation
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System Analysis/Planning
Business objectives:
List of capabilities you want your site to have

System functionalities:
List of information system capabilities needed to achieve business objectives

Information requirements:
Information elements that system must produce in order to achieve business objectives

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Slide 3-15

Web Site Systems Development Life Cycle

Figure 3.5, Page 182
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Table 3.2, page 183
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4

Systems Design: Hardware and Software Platforms
System design specification:
Description of main components of a system and their relationship to one another

Physical Design for a Simple Web Site

Two components of system design:
Logical design
Data flow diagrams, processing functions, databases

Physical design
Specifies actual physical, software components, models, and so on
Figure 3.6 (b), Page 185
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Logical Design for a Simple Web Site

Build/Host Your Own vs. Outsourcing
Outsourcing: Hiring vendors to provide services involved in building site Build own vs. outsourcing:
Build your own requires team with diverse skill set; choice of software tools; both risks and possible benefits

Host own vs. outsourcing
Hosting: Hosting company responsible for ensuring site is accessible 24/7, for monthly fee Co-location: Firm purchases or leases Web server (with control over its operation), but server is located at vendor’s facility
Figure 3.6 (a), Page 185
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5

Choices in Building and Hosting

Testing

Testing, Implementation, and Maintenance

Unit testing System testing Acceptance testing

Implementation and maintenance:
Maintenance is ongoing Maintenance costs: Similar to development costs Benchmarking
Figure 3.7 Page 186
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Insight on Business: Class Discussion

Curly Hair and Appillionaires How does a small, niche Web site such as NaturallyCurly.com become profitable? How has...

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