Cirque Du Soleil Essay

1008 words - 5 pages

Cirque Du Soleil was founded by Guy Laliberte, Gilles Saint-Croix and Daniel Gauthier. The firm blends opera, dance, theatre and circus with live music, excellent choreography and amazing pyrotechnics. The firm intends to present the circus in a different way which moves people’s emotions and takes them to a happy peaceful world. The firm did not face much direct competition until very recently. Therefore now, the firm intends to improve and sustain their current position and move in new areas of similar kind of business.

External and Internal analysis
The external analysis comprises of industry analysis which includes the competitors and financial analysis. Cirque du Soleil started off ...view middle of the document...

There is both vertical and horizontal job mobility which allows employees to gather experience. The costumes are custom made including dying and treating their fabrics.
Resource based view:
1. Technical skill:
Cirque Du Soleil has a talented troupe. It recruits performer from major sporting events and train them for three months. These skilled performers are valuable for the company but it is not rare. Competitors like cirque Eloize, cirque Dos, Feld Entertainment may have skilled performers. So having skilled artist is not a competitive advantage of Cirque Du Soleil.

2. Brand Image:
Cirque Du Soleil is very renowned in entertainment industry. They have twenty years of experience. They have been performed over ninety cities and about thirty seven million people have seen their show .In every show they performed stunning. The president of the organization Mr. Guy Laliberte is known as creative dreamer in the industry. Cirque Du Soleil also has garnered many awards in many categories. So the organization has strong brand image and it works as a competitive advantage for the organization as because this brand image is valuable .It is rare, inimitable and non-substitutable.

3. Management skill:
Human Resources:
Cirque Du Soliel is very sound in managing their human resources. As they have created an outstanding management strategy. In 2002 its HR department won “Workforce Magazine Optima’s award” in the global outlook category. Such management skill is a competitive advantage of the organization because it is valuable, rare, not imitable and non-substitutable.

4. Business Process:
Vertical Integration:
Cirque Du Soleil is vertically integrated. All the steps for providing superior entertainment service to the consumers are done by the organization itself like- recruiting, show theme creating, costume preparing etc.
Vertical integration is valuable but it not rare or incomparable or non-substitutable. So it does not work as a competitive advantage for the organization.

Headquarter:
Cirque Du Soleil‘s headquarter is located on seventy...

Other Essays Like Cirque Du Soleil

One Drop Canada Essay

3366 words - 14 pages basis in preparing the financial statements means that the users can compare different financial statements that were prepared on the same basis.Major accounting choices or issues necessary to fully understand statementsSignificant Accounting PoliciesONE DROP Foundation is funded by its Founder, Guy Laliberte and the Cirque du Soleil. The Founder fully funds the administration, and as a result contributions from other sources are allocated to

Change in Tourism Environments Essay

2699 words - 11 pages inconsequential or without meaning i.e. Dove's Campaign for Real Beauty, Frank Gehry designs, Cirque du Soleil, Kiva.org, Purpose-Driven Life Rovaniemen ammattikorkeakoulu University of Applied Sciences 22 Lähde: Pine & Gilmore 2007 • • 25.3.2010 Co-creation – New Pathways to Value • “Co-creation is an active, creative and social process, based on collaboration between producers and users, that is initiated by the firm to generate

Canadian Companies

1959 words - 8 pages ) * CGI Group (IT consulting) * CHC Helicopter * Chapters * Choices Market * CHUM Limited (broadcast) * Churchill Investments Group (financial services) * CIBC (banking) * Cineplex Entertainment * Cirque du Soleil * Citizens Bank of Canada (banking) * CityWest (telephone/cable company) * Clearly Canadian (bottled water) * Club Monaco * Coachman Insurance Company * Coffee Time (coffee shops

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of OLED's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Living In A Cashless Society

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages The lives of students today are changing. They are preparing for lives and jobs that have never before existed. If teachers hope to have a significant and worthwhile impact on these quickly changing lives, they must change the way they think, prepare, and instruct our future generations. Children cannot afford to have teachers who remain stagnant in their methods and ideals. Students crave instructors that are willing to allow them to tap

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

Related Papers

Tour Planning At Cirque Du Soleil

774 words - 4 pages Case: Tour Planning at Cirque du Soleil 1. What concrete means are used to achieve standardization? • Cirque du Soleil takes a very standardized approach. Here are some examples of how they have standardized the method in which they take their show on the road: • Specific timing when planning for future shows. Shows will be planned 5-years ahead of time when it comes to continent choice. They then follow a 2-3yr lead time when they

Cirque Du Soleil's Amaluna Essay

1673 words - 7 pages Cristine Asias ARTH 121A 10/20/12 An Artistic View to Cirque du Soleil’s Amaluna Visual art is a very popular art form in the world. It can be seen almost anywhere. One of the most popular forms of visual art is stage shows such as those that one would see on Broadway or at Cirque du Soleil. Cirque du Soleil shows have been recognized around the world for their beauty, intricacy, spellbinding acts, international talent, and ability to leave an

Blue Ocean Essay

2159 words - 9 pages to achieve low cost. He proposed that a combination of differentiation and low cost might be necessary for firms to achieve a sustainable competitive advantage. A onetime accordion player, stilt walker, and fire-eater, Guy Laliberté is now CEO of one of Canada’s largest cultural exports, Cirque du Soleil. Founded in 1984 by a group of street performers, Cirque has staged dozens of productions seen by some 40 million people in 90 cities around

The Circus Essay

855 words - 4 pages time, approximately 40 other circuses tour the United States and Canada. The Canadian company Cirque du Soleil introduced artistic and expressionistic elements into its acrobatic performances. The company toured throughout the world during the late 1980s and early 1990s and gained a large popular following, becoming one of the world's leading contemporary circuses.