Cirque Du Soleil was founded by Guy Laliberte, Gilles Saint-Croix and Daniel Gauthier. The firm blends opera, dance, theatre and circus with live music, excellent choreography and amazing pyrotechnics. The firm intends to present the circus in a different way which moves people’s emotions and takes them to a happy peaceful world. The firm did not face much direct competition until very recently. Therefore now, the firm intends to improve and sustain their current position and move in new areas of similar kind of business.
External and Internal analysis
The external analysis comprises of industry analysis which includes the competitors and financial analysis. Cirque du Soleil started off ...view middle of the document...
There is both vertical and horizontal job mobility which allows employees to gather experience. The costumes are custom made including dying and treating their fabrics.
Resource based view:
1. Technical skill:
Cirque Du Soleil has a talented troupe. It recruits performer from major sporting events and train them for three months. These skilled performers are valuable for the company but it is not rare. Competitors like cirque Eloize, cirque Dos, Feld Entertainment may have skilled performers. So having skilled artist is not a competitive advantage of Cirque Du Soleil.
2. Brand Image:
Cirque Du Soleil is very renowned in entertainment industry. They have twenty years of experience. They have been performed over ninety cities and about thirty seven million people have seen their show .In every show they performed stunning. The president of the organization Mr. Guy Laliberte is known as creative dreamer in the industry. Cirque Du Soleil also has garnered many awards in many categories. So the organization has strong brand image and it works as a competitive advantage for the organization as because this brand image is valuable .It is rare, inimitable and non-substitutable.
3. Management skill:
Cirque Du Soliel is very sound in managing their human resources. As they have created an outstanding management strategy. In 2002 its HR department won “Workforce Magazine Optima’s award” in the global outlook category. Such management skill is a competitive advantage of the organization because it is valuable, rare, not imitable and non-substitutable.
4. Business Process:
Cirque Du Soleil is vertically integrated. All the steps for providing superior entertainment service to the consumers are done by the organization itself like- recruiting, show theme creating, costume preparing etc.
Vertical integration is valuable but it not rare or incomparable or non-substitutable. So it does not work as a competitive advantage for the organization.
Cirque Du Soleil‘s headquarter is located on seventy...