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Coca Cola Essay

773 words - 4 pages

Coca Cola

In my opinion, the Coca Cola’s sustainability initiatives can be deemed to be in line with the current market conditions worldwide. Its sustainability initiatives are in such a manner that they ensure the company remains relevant in the market. The core role of any business having sustainability initiatives is to ensure that the growth of the company remains relevant in relation to market needs (Phillips & Phillips 2011). From my analysis, I believe that the company’s sustainability initiatives have ensured the company remains intact in terms of growth and development. In the following paragraphs, I shall analyze the various sustainability initiatives undertaken by Coca ...view middle of the document...

Water usage is one of the challenges, which most companies are experiencing globally. Coca Cola identified this problem and came up with a sustainability initiative named water neutrality (Phillips & Phillips 2011). Water neutrality entails using plant bottle in order to reduce water usage. In the entire world, most companies are coming up with ways through which can reduce their water usage, and Coca Cola is in the front line, in this field. I believe that the company can maximize on water usage (Hays, 2004). Therefore, in my opinion, Coca Cola needs to explore fully ways of ensuring water usage maximization. Water usage in a beverage company is critical, and the assumption of there being a water shortage should be considered.

The initiative undertaken by Coca Cola of sending kids to university is a brilliant idea; however, in my opinion, I believe that the company should also have mentorship programs for those individuals going to university. There should be a well-defined strategy on how these individuals would help the company in terms of its growth and expanding its revenue collection. Women play a crucial role in a company growth and development; hence, more efforts and resources should be directed to them (Coca cola, 2013). The assumptions when empowering women are that they are not operating at their optimum.

A reasonable business strategy...

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