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Coca Cola Csr Essay

2554 words - 11 pages

I. Introduction

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental ...view middle of the document...

The Company and its bottling partners have worked with Red Cross and Red Crescent Societies regularly since 1917.

Coca-Cola Company’s most important responsibility is to fulfill the expectations of their stakeholders and to continuously improve their social, environmental, and economical performance while ensuring the sustainability and operational success of their company. The CSR approach is their main guiding principle. They evaluate all of their operations and their impacts on the 10 countries, in which they operate, while considering social, economic and environmental impacts.
A. What is the CSR?

“YOLANDA RELIEF EFFORTS”

Following the devastation from Typhoon Haiyan (Yolanda), Coca-Cola Philippines and its bottling partner, Coca-Cola FEMSA Philippines announced the suspension of their brand advertising in the Philippines so that the advertising budget could be used to support the recovery and relief efforts to the typhoon victims. The Coca-Cola system has contributed more than US$2.5 million in cash and in-kind donations to the relief and recovery effort.

Coca-Cola Philippines is providing US$1 million for additional relief initiatives, community rehabilitation, and to assist small, independent customers with reconstruction. The Atlanta Coca-Cola Foundation has contributed US$1 million to the American National Red Cross for humanitarian aid to the Philippines. The Coca-Cola System also donated 129,000 cases of water to the affected communities, representing an in-kind contribution valued at $590,000. It is still a long way to go and more resources are needed to rebuild the areas affected. One organization cannot do it alone, and so Coca-Cola is happy to work with government, civil society groups and other corporations to rebuild the communities impacted. For this partnership Coca-Cola will leverage on their STAR Program (Sari-Sari Store Training and Access to Resources) to help women sari-sari store owners rebuild their livelihood through a combination of social interventions, training, and access to resources. The STAR Program has impacted about 20,000 women sari-sari store owners and operators all over the Philippines. Under these MOUs, USAID, P&G and Coca-Cola will help establish new sari-sari stores (small community stores) and rehabilitate damaged or destroyed sari-sari stores located in public markets. In addition, these organizations will facilitate sari-sari store owners’ access to micro-financing loans and other interventions that will help them succeed.

They also bring relief goods, medical services and other material which is very helpful for the residences of the affected areas of Typhoon Yolanda. They need to distribute their sympathy or help for all the victims in fair kind. They used their own truck to deliver their relief goods with the help of their partners.


B. Why Go on CSR?

Coca-Cola Company’s want to help people who really needs help and according to Coca-Cola...

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