This website uses cookies to ensure you have the best experience. Learn more

Coca Cola India Essay

1014 words - 5 pages

1. Analyze the CSR strategy adopted by Coca-Cola India.
This case is about Coca-Cola’s corporate social responsibility (CSR) initiatives in India. It details the activities taken up by Coca-Cola India’s management and employees to contribute to the society and community in which the company operates. Coca-Cola India being one of the largest beverage companies in India, realised that CSR had to be an integral part of its corporate agenda. According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the ...view middle of the document...

The Coca-Cola plant has four bore wells that are 100 meters deep, but operates only two wells at a given time. It is not the only water-dependent factory in the industrial park in the Kaladera area. Water demand has grown along with population growth in the region. Higher household incomes and changes in lifestyle increasingly involve water intensive activities. There has been a significant increase in the number of bore wells both for agricultural and industrial purposes.
However, the perception by the local people is that Coca Cola is the the largest user of water and and the biggest contributor in the rapid depletion of underdround water resources.

Notwithstanding the criticisms, the company continued to champion various initiatives such as rainwater harvesting, restoring groundwater resources, going in for sustainable packaging and recycling, and serving the communities where it operated. Coca-Cola planned to become water neutral in India by 2009 as part of its global strategy of achieving water neutrality.
Muhtar Kent states, Chairman and CEO states that "At The Coca-Cola Company, we are transforming the way we think and act about water stewardship. It is in the long-term interest of both our business and the communities where we operate to be good stewards of our most critical shared resource, water." The company claims that water stewardship "is now clearly embedded in both our business strategy and our vision for sustainable business growth."
However,critics claim that a socially responsible company would not have located a water intensive plant in that area, and that the current proclamations about water stewardship are just a public relations strategy in response to social activism -- so called 'greenwash.'
As part of its strategy to address the criticism, Coca Cola commisioned The Energy and Resources Institute (TERI) to conduct an independent assessment.
The TERI report recommended that Coca-Cola evaluate its options for the Kaladera plant, "such as:
• Transport water from the nearest aquifer that may not be stressed (could be quite a...

Other Essays Like Coca Cola India

Bbmthe Case Traces the History of the Struggles Both Companies Encountered During the Start-Up Phase of Their Business

607 words - 3 pages Summary The case traces the history of the struggles both companies encountered during the start-up phase of their business. During the 1990’s, India’s government opened its door to foreign investors, PepsiCo entered into India and Coca-Cola re-entered four years later. Both companies experienced a range of unexpected problems and difficult situations that let them to recognize that India's market was very different and special knowledge

Pepsi vs Cola Essay

3613 words - 15 pages Politica de marketing – principalul avantaj competitiv al COCA COLA COMPANY COCA-COLA este o bautura racoritoare in varsta de peste 100 de ani si care a aparut ca orice altceva decat o bautura racoritoare. Inventata de un farmacist, fost combatant in armata confederatiei, JOHN STYTH PEMBERTON, COCA-COLA a fost introdusa initial ca medicament exotic – ce continea atat cocaina din frunzele de coca, cat si cafeina din

Marketing Principles

4287 words - 18 pages . Task 3.4 How promotional activity is integrated to achieve marketing objectives The expansion of product portfolio of Coca cola led the company to introduce new products such as Power Ade (A sports drink), Qoo (A fruit drink for children), and Dasani (Bottled water). Other than that the company expanded by acquiring Limca, Maaza and Thums up In India and several other companies in so many different countries. Coca Cola wants the choices of

Marketing Project

999 words - 4 pages World Machines”, which has seen Coca-Cola vending machines dispatched to India and Pakistan (Outside the box, n.d). Despite sounding somewhat menial, these are no ordinary vending machines – they act as a digital portal, allowing people on both sides of the India-Pakistan border to see and interact with their neighbors and Share a Coke together. The rationale behind the idea is to break down barriers and create a simple moment of connection between

Management Accounting

3645 words - 15 pages : Prentice Hill of India Langfield, SK 2012, Management accounting: information for creating managing value, McGraw-Hill Australia Pty Ltd, Australia. Mbalectures 2010,Porter’s five forces model of Coca-Cola, viewed 19 May 2013,<http://mba-lectures.com/marketing/principles-of-marketing/1119/porters-five-forces-model-of-coca-cola.html >. Supplier engagement, viewed 19 May 2013, <http://csrreport.2010.coca-colahellenic.com/images

Value Chain Analysis of Coca Cola

3369 words - 14 pages , 2006 from, http://www.e-competitors.com/Glossary/Terms_V.htm India Daily (2006). Coca-Cola has agreed an Alliance with Apple Computer to Promote its iTunes Digital Music Service. Retrieved October 23, 2006 from, www.indiadaily.com/editorial/12411.asp Legal Tech (2001).The Coca-Cola Company Legal Division Technology Statement of Vision. Retrieved October 23, 2006 from, www.legaltech.com/coca_cola.htm The New York Times (2006). Company News Coke Is Losing A Human Resources Executive. Retrieved October 22, 2006, from http://query.nytimes.com/gst/fullpage.html?res=980CEEDC123AF932A25751C0A9629C8B6 Symbol Technologies, Inc. (2003) Coca Cola FEMSA To Roll Out Symbol

Marketting Strategies of Coke and Pepi

2795 words - 12 pages the Pakistan cricket team since the 1990s), the Canadian provinces of Quebec and Prince Edward Island and the U.S. states of Michigan and South Carolina are the exceptions. By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act

Bus 401 Case 1

995 words - 4 pages Touro University Richard Gonzalez BUS 401 Module 1 Case Dr. David Marshall Hunt The purpose of this paper is select three international marketing issues and apply them to the Coca-Cola Company. During the next few paragraphs I will discuss entry modes, Indian market characteristics and importance, and elements of the four “Ps”, as Coke expands to India. Let me start the next paragraph by addressing the first international marketing

International Business

2005 words - 9 pages Coke and Pepsi Learn to Compete in India   BRIEF SUMMARY OF CASE: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons

"Soda Wars" This Essay Is About Coca-Cola In The International Market

3068 words - 13 pages investors in a new factory, which, by 1996, will be producing 1.2 billion Coca-Cola, cans per year. This equates to nearly 100 cans for every Saudi in the country. Pepsi, trying to fight off the Coca-Cola onslaught, has responded with deep discounting.Now on to one of the largest economic growing markets in the world, India. Coca-Cola controlled the Indian market until 1977, when the Janata Party beat the Congress Party of then Prime Minister

Swot Analysis of Coca Cola

1504 words - 7 pages SWOT Analysis of Coca-Cola Introduction Coca-Cola Company is one successful globalized company. Its product portfolio is all over the world. Most offices, shops, malls, and other recreational centers market this drinking brand on a daily basis. The company has many products that enable the company to excel in the international market (Rothaermel, 2013). It leads the beverage market by a substantial rate against other

Related Papers

Coca Cola Essay

1752 words - 8 pages Coca Cola was one of the Leading brand during 1970’s, made to exit due to foreign policies. After re-entering a hiatus of 16 years, Coco Cola has reached to each and every corner of India. Being one of the largest beverage companies in India, Coca Cola is now available through length and breadth of India. An Introduction to Coca Cola India:- Coca cola is a well-known American beverage giant, which sells concentrated soft drink worldwide

Coca Cola Essay

1474 words - 6 pages company and its products, evidenced by the high market acceptance for Coca-Cola's newly introduced products. Weaknesses Unhealthy drink Coca-Cola is an unhealthy drink which contains very high sugar and caffeine level. According to Research and market, more and more health concern was driven since 2000, both from consumers and at governmental level[2]. Not number 1 in India Coca-Cola may be number one in soft drinks markets in many

Coca Cola Essay

3140 words - 13 pages Company (center) presented a check for 500,000 Euros (more than $700,000 USD) to Alexandra Oikonomidou, Head of Marketing and Communications, Special Olympics World Summer Games Athens 2011 (e Business Wire 2011). Another market in which Coca-Cola will look to expand is in the ever growing market of India. India has been one of the most consistent growth markets for the Atlanta-based beverages major, with its business here growing consecutively for

Coca Cola Strategic Analysis

4993 words - 20 pages the lovable Coca-Cola Polar Bear for the first time. New markets opened up as Coca-Cola products were sold in East Germany in 1990 and returned to India in 1993.  New beverages joined the Company's line-up, including Powerade®  sports drink, Qoo® children's fruit drink and Dasani® bottled water. The Company's family of brands further expanded through acquisitions, including Limca®, Maaza® and Thums Up® in India, Barq's® root beer in the U.S