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Communication Essay

1088 words - 5 pages

Zzz Drifters
Synopsis on
Group Decision-making
Systemic decisions involves in market communication and branding
& group performance
Marketing Principles
Colbourne College

Table of Content

Introduction…………………………………………………………………………………… 3
Methodology……………………………………………………………………………........ 4
Group performance………………………………………………………………………….. 5
Recommendation…………………………………………………………........................ 6 - 7


Happy Days Toys Store was formed by three college friends. The idea came about when the students were all talking about sex toys with more benefits and feature as the toys they have is limited to the bedroom. The student discussion gave them the ...view middle of the document...

Printed questionnaires were used to gather information from voluntary participants. The questionnaires were self-completed, without the presence of the researcher. The disadvantage to this was that the researcher could not ensure that all questions would have been completed or answered. The 200 questionnaires were distributed to participants. The questionnaires were then analyzed and the collected data were statistically represented. The questionnaires were structured that participants could have chosen their most appropriate answer. The questionnaire had seven close-ended and one open-ended question. This is employed because it will be easier for participants to circle an answer.
The questionnaires will be administered to young adults ranging from 20 to 45. This is because between this age group consumers are working, especially young couples who use appliances as status symbols. The population of 20 will be the sample framework. The advantage of this questionnaire is that the participants could answer them without attaching their names making it completely confidential and ethical because participants are over 18 years of age.

Group Performance

At first members did not participate in the way they should. However we kept group meetings every Fridays and Saturdays for at least 20 minutes also on Thursday for 2 hours, as the time for our presentation drew nearer everybody got together and went over notes and practiced our assigned parts. Overall team effort was good it could have been better but compared to most we did a very good as a team coming together to achieve our grade.
Roshel Morrison, Renessa Wright and Shaneca Mendez. Roshel responsible in filtering gathered information from books, websites and personal communication that help in achieving the outcome of the project. Shaneca edited the paper making sure there was subject verb agreement, spelling & grammar was corresponding. Renessa was assigned to type the information and make any adjustment if necessary & print the assignment.

SWOT Analysis
S- The group members where participative and where always there inputting in the group discussion and efforts.
W- One of the group members decided not to continue with the group at the appointed time when the presentation date was four days away.
O- The idea of working together made us understand the benefits of...

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