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Comparing Advertisements For Caress And Secret

922 words - 4 pages

Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and ...view middle of the document...

The bottom line is that the ads design must have the buyers pondering on the product in the picture.
Furthermore, I will discuss the marketing strategy of Secret, strong enough for a man, but pH balanced for a woman. Secret uses a fresh earthy approach, in which ladies can play hard like a man, and still be soft, sexy, and energetic all at the same time, while still being a woman. The background scenery is a mix of extreme sports, nature, and sexy apparel. The rough and edgy concept of skateboarding while in a dress and stilettos draws the consumer into the photo. The photographer’s use of frame by frame shots gives you a visual, while the caption statement reads, “The more you move the more it works”. The use of the color red against the neutral background draws one into the photo in saying you can have the best of both worlds. A woman can play hard, and still have lady like protection. The text ties in with the photo by saying, “The more you move, the more it works.” With its ‘movement activated odor protection’, you have a sense that you can climb a mountain and do not have to worry about being protected. The use of trees in the background plays on the softer side of the consumer. Trees give the illusion of a cool feeling, being renewed and rejuvenated. This feeling ties in with the image on the bottle which reads ‘flawless renewal’. In this ad, Secret is declaring that, with your busy day, they give you on less thing to worry about --odor protection.
Lastly, I will discuss the advertising strategies of Caress. This particular company uses silhouette shadow play with shimmers and light for a sexier, more glamorous appeal. The advertiser...

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