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Competitive Market Essay

768 words - 4 pages

Entrepreneurial Leadership
Bus 508 Professor Dainel Sersland

Introduction
Jerry Murrell founded five Guys burgers and fries from the vision. Five guys business plan was to create the perfect burger without “No cut corners” but to have the best burger in an already crowded market. Through out the paper we look at how Five Guys burgers and fries became successful, still growing strong and how the company ethical and social practice has affected their success.
Five Guys burgers and fries mission statement, as simple as its menu, is aligned with the philosophy that if your are going to sell hamburgers and fries in a restaurant industry that has a lot of hamburgers-french-fries business, ...view middle of the document...

Choosing from fifteen toppings without extra cost, extra fries with the regular orders and a regular “cheeseburger” is served with two patties. Five Guys burgers and fries cater to they customer needs and wants. This strategic plan choice of customization seems simple but it is very effective.
Customer Service is something that five Guys burgers and fries have shown. They take time to prepare each customized order thoroughly even if it demands extra time, but its made fresh and to his/her customization. Murrell also stated” when you walk into any Five Guys burgers and fries location you should feel welcomed, the surrounding is clean and the staff is friendly”. The kitchen is open for any customer to walk around to make sure the their burger is made in an clean environment.
Social Practice
When you look at Five Guys burgers and fries from a social practices “Word of Mouth say Jerry Murrell, treating the customers right and he will sell for you”. Paying a lot of money for marketing is something that Five Guys burgers and fries really did not have to do. Serving your customers with excellent quality food, customer service is legendary, and the option to customize your order with no added cost is something to talk about and spread the word. Another Social...

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