Competitive Strategies Essay

1035 words - 5 pages

Founded in 1962, by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon sports, now named Nike Inc., is a $10.7 Billion brand and is arguably the most valuable brand among sports businesses. Consistently ranked one of the best places to work, Nike has created a corporate culture rich with employee loyalty and team spirit. Keeping with the sports theme and culture Nike’s red swoosh is all throughout the company facilities, the corporate head quarters is called campus, employees are called players and coaches, and the meetings are even called huddles. Nike asks it players (employees) to work by two principals above all others, “Honesty first, and competition second. ...view middle of the document...

In order to make all staff thoroughly understand the meanings of these six values, Adidas specially invites a training company to organize a serious of training activities with themes of enterprise culture and company value through playing games and team building exercises.
While there are many aspects of both Nike and Adidas culture that are similar, the two differ in their structures. Nike promotes a team environment with a sense of purpose that encourages creativity and employee engagement which is responsible for its excellence and progress. To motivate and encourage its employees, Nike, handsomely rewards its employees through excellent benefits and rewards. Nike offers competitive total compensation, including benefits that provide employees the opportunity to stay fit, ensure the wellness of their families and create a positive working environment.
Adidas also provides rewards and benefits for its employees, however, the reward and compensation aspect is at the forefront. Different from Nike, Adidas fosters a culture based on performance. Adidas aims continuously to develop its employees and make opportunities for career progression transparent and they believe in rewarding achievements.
Culture Benefits through Competition
While each company has its different cultures unique to the respective organization, it is these cultures that fuel competition. Adidas has benefited from competition becoming one of the most successful sports apparel manufactures with its rival, Nike. Adidas culture has benefited through acquisition of top notch talent, financial gains and innovation in technology.
The competition for the best talent has afforded Adidas to recruit top talent, which have made achievements in innovations in technologies which are put back into the products to set them apart from the competition, thus resulting in financial gains.
Nike has also has reaped the benefits of pure competition through technology advancements, financial gains and acquisition of top notch talent.
Corporate Culture Change
Part of the reasons the two respective companies Nike and Adidas are so successful is due to their company cultures. Nike with a culture based on an open and creative culture that harnesses diversity and inclusion to inspire ideas and ignite innovation, is...

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