Conceptulize A Business Essay

949 words - 4 pages

Strategic Plan, Part I Conceptualizing a Business

Brian Riley

BUS/475

October 4, 2011
Phillip Gibbs

Strategic Plan, Part I Conceptualizing a Business

Best Detailing is an organization, which has recently begun, which specializes in Auto, Boat, and Recreation Vehicles interior and exterior detailing. Best Detailing is conventionally located in the Greater San Diego Area with detailing packages for its customers, which range from Full Service, Super Clean, Deluxe, and Ultra Supreme. Best Detailing also has mobile services, which makes it easy and convenient for busy customers to have their Auto, Boat, or Recreational Vehicle detailed at their home or business at their ...view middle of the document...

Best Detailing’s leadership has vision for its organization, which will set the groundwork for future strategic intent, which focuses on the energies and resources of the organization on achieving a desirable sustainable future, (Pearce & Robinson, 2009). Best Detailing’s vision includes being an organization word of mouth of its commitment to consistent service, social responsibility, ethics that can grow providing employment opportunities for men and women in the San Diego region.
Define the guidelines principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Best Detailing has principles and values, which drives its social and ethical responsibility choices. Best Detailing values the footprint it leaves in San Diego and society in general. Best Detailing is committed economically to providing services to its customers for a reasonable price while maximizing whenever possible, (Pearce & Robinson, 2009). Best Detailing is committed to sharing resources to improve San Diego communities and promote environmental concerns. Best Detailing believes in integrity, reliability, accountability, and business ethics.
Analyze how the vision, mission, and values guide the organization’s strategic direction.
Its mission and values define the strategic direction and vision for Best Detailing, which will guide the organization to a prosperous and sustainable future. Best Detailing’s vision include being socially and ethically responsible, providing superior quality detailing services, using top of the line products and tools, anticipating customer needs, providing exceptional customer satisfaction experiences consistently over and over again, and being proud of its role in the San Diego community.

Analyze how the organization addresses customer needs and analyze how they achieve competitive advantages.
Best Detailing addresses customer needs by providing customers with alternatives to vehicle, boat, and RV detailing needs which includes a fixed location where customers can bring their vehicle, boat, or RV or mobile detailing which will come to the customer for service needs. The fixed location provides customers with a more controlled environment, which...

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