Consumerism Essay

1216 words - 5 pages

Consumerism has been unfairly portrayed as an evil that is destroying our society. People often neglect its positive features. Do you agree or disagree?
The rise of consumerism has brought upon many satirical responses, however, people often attempt to neglect its positive features which is disseminated in every aspect of modern existence.
The reality for most is determined by the impact of mass media and the influences of commercialization. Dawes poetry does not purely focus on consumerism, therefore, does not portray consumerism entirely as an evil. Dawe particularly expresses how consumerism has assimilated Australians into the American lifestyle in his poem Americanized emphasising ...view middle of the document...

Dawe artistically concentrates on an allegorical meaning of the relationship to America with Australia and the influences of the media. The ‘z’ in the title represents the American spelling, emphasising the American spelling. Dawe does not portray consumerism entirely as an evil, nevertheless, it may seem like an interpretation to the defenders of consumerism. Moreover, because poetry is the most compressed of literary forms, these interpretations are further intensified with the reader’s opinion on the subject. Dawe does not achieve an entire portrayal of evil of consumerism in his poem ‘Americanized.’

Magazines have been the main influence for the participation in consumer trends which vividly gives the representation of the Controversial sides of consumerism. Ralph Lauren is particularly involved with the insincere seduction of the media which cannot be positive, hence, the need to portray the negativity. It is the representation of the seducing power the media is able to bestow upon society, which gives a pure example of the consumerism people have often attempted to examine. Magazines have also been seen as an evil, which clearly opens the matter to interpretation just as in the case of consumerism.

The Truman Show is an example of the ultimate power consumerism is able to exert over the public. Consumerism is allied with the media, thus, must play an important role within the frameworks. It highlights our fragility of position and portrays consumerism to have the ultimate power to control it. Consequently, it does not portray consumerism as an evil because it only gives a representation of it through the use of multimedia and imagery. It is ignorant and arrogant to create the ideologies that people attack consumerism unfairly whereas they partially portray an aspect. In addition, these ideologies are fed from the same source on the grounds of which they can attract the same masses to their side. Consequently, while consumerism creates permissiveness through its dominion, it is certainly not portrayed as an evil by the society at large.

According to the World Book Multimedia Encyclopedia consumerism is a movement that promotes the interest of the buyer or consumer. Promoting the interest of the buyer is portrayed as a positive feature of consumerism, however, it is advertising which promotes the interest of the buyer, thus, manipulates their power. This advertising is not a positive aspect which demonstrates the manipulation of language used and indicates the little amount of positivity of consumerism. Even though consumerism has not destroyed society, nevertheless, it has integrated the substitutes of culture through consumer trends. In conclusion, consumerism has not been unfairly portrayed as an evil, yet, it is inherently flawed and far from satisfying mans needs and desires.
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