Corporate Responsibility And Marketing Essay

2091 words - 9 pages

Corporate Responsibility And Marketing Strategies
Larri Alston
Michael Laverty
Contemporary Business
October 26, 2014

Apple’s current position on ethical and social responsibility is located on their website which
state “Apple is committed to ensuring the highest standards of social responsibility wherever our
products are made.” You can also access the company’s 2011 Supplier Responsibility on its
website. This is their official stance on the matter but the company has fallen short through
examples I will provide from a review of their reports which reveal that the company is taking
action to stop unethical practices. Apple presents itself as a responsible corporation ...view middle of the document...

The company is not pro-American or a responsible
corporate citizen which is further evident by Apple not paying its fair share of taxes by
supporting political figures for tax breaks.
Before making this information public, the consumer believed Apple being a leading edge
brand must be an environmentally and socially responsible company but the corporation hasn’t
been meeting the same bar as other companies in electronics because Apple is a follower not an
innovator when it comes to business ethics which is dispalyed by their actions not to be part of
The Electronic Industry Coalition formed by Dell, IBM & HP. The corporation also refused to
join Ceres, a big coalition of businesses that focus on sustainability and its behind in recycling
programs as well as disclosing its environmental goals.
Apple’s social responsibility isn’t about public “do-gooding” such as giving cash grants to
charities and founder Steve Jobs wanted it that way because his vision was to equip the public
with the best technology which he felt was of great importance. However, since 2011, new Apple
CEO Tim Cook desired to change the public’s perception of Apple by embracing a new vision
because the public feel the company should bare social responsibility as a huge multi-national
corporation and highly popular brand.
One way Cook went about this social responsibility effort at Apple was the development of a
donation matching charity program but it failed because it did not possess Apple’s innovation or
inspiration. Corporate social responsibility strategies work if they genuinely come from a
company’s character virtues and not a sense of obligation or calculation. Virtues like integrity,
empathy and zeal are their basis. Cook has to promote internal integrity and an environment of
openness or trust unlike the leadership of Jobs which was clothed in secrecy.
Apple claims social responsibility is fundamental to their way of doing business. Suppliers
are required to “provide safe working conditions, treat workers with dignity and respect and use
environmentally and responsible manufacturing processes.” Their supplier code of conduct
involves five areas: labor and human rights, health and safety, the environment, ethics and
management commitment. The corporation said it will monitor the social responsibility of its
suppliers and terminate business with anyone not meeting expectations discovered through
factory audits which uncovered a violation of underage workers in 2011. Apple terminates
business with the facility if they are found to be in violation and provide training to prevent
underage workers from being hired but this does not solve child labor problems because factories
are forced to cut cost by finding cheaper labor. Child labor can easily be hidden by providing
fake wages and work schedule data. Also, underage workers want to provide for their families.
The...

Other Essays Like Corporate Responsibility and Marketing

Corporate Responsibilty And Marketing Strategies Essay

2001 words - 9 pages Corporate Responsibility and Marketing Strategies Apple is a multinational corporation whose headquarters is in Cupertino, California. Apple, Inc. was formerly known as Apple Computer, but was changed in 2007. Apple was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. Jobs, Wayne, and Wozniak had a vision. Boone & Kurtz (2013) advised that a vision is an overall idea for how to make their business idea a success. Apple vision

Strengthening Corporate Accountability and Responsibility with Sarbanes-Oxley Act and Coso

1105 words - 5 pages Strengthening Corporate Accountability and Responsibility with Sarbanes-Oxley Act and COSO Enron, Arthur Andersen, WorldCom. What does these companies and others have in common? They involved audit and corporate governance failures, resulting in the erosion of public confidence. Because of these high-profile corporate and accounting scandals, Congress passed the Public Company Accounting Reform and Investor Protection Act, commonly known

Ethics and Corporate Responsibility in the Workplace and the World

967 words - 4 pages Teamwork and Motivation Frankie Rios Strayer University Dr. Laura Poluka BUS 520 Leadership and Organizational Behavior February 24, 2014 The small company manufacturing the WooWoo product has been engulfed in manufacturing issues such as high defects which are increasing costs and delaying delivery. It has been decided that an organizational motivation plan is key to resolving these issues. The following motivation plans strategy is to

Mr. Darlingtone

3708 words - 15 pages have been generalizing responsibility marketing to be part of the Corporate Social responsibility. These researches have been concentrating on the positive impacts of corporate social responsibility to a company. According to Kim (2011), corporate social responsibility is a way of enhancing good relationships between companies’ stakeholders, and creating a good company image. Kim (2011) in his study also insists that companies do not have to care

Strategic Marketing

2320 words - 10 pages and its business units,identifying market opportunities and threats and forecasting future trends in business areas of interest for the enterprise ,and participating in setting objectives and formulating corporate and business unit strategies. Selecting market target strategies for the productmarkets in each business unit, establishing marketing objectives as well as developing, implementing and managing the marketing program positioning strategies

Companies Use Corporate Advertising to Increase Awareness of Corporate Social Responsibility Therefore Increasing Profitability

4098 words - 17 pages responsibility and not be sincere about it. According to one study, society must discourage abuse of CSR marketing by unscrupulous marketers. Consumer education is inherent to help understand all the information available on companies. Education can teach people about corporate social responsibility issues and their role as to how they can effect corporate behavior. In addition, regulation may be necessary to avoid false or misleading claims

Defining Marketing

1082 words - 5 pages basis for delivering and promotions of goods and services within a creative and flexible environment. The use of marketing benefits companies in reaching set corporate goals and aides in the promotion and branding of corporate companies. The use of McDonalds marketing of the Ronald McDonald icon allowed for the corporate chain to brand itself as a family and youth oriented business, creating a type of organizational culture within its business

corporate social responsibility

1159 words - 5 pages Introduction Benjamin Franklin once said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” The 21st century is moving corporate social responsibility (CSR) to new levels. With social media in today’s world, it can have positive or negative impacts on an organization. There is now more focus on operating and processes ensuring ethical behavior within the

Analyse The Differences Between The Corporate Identity, Branding, Image And Reputation Of McDonald's, Presenting An Argument As To The Need For Changes To Their Communication Activities

2484 words - 10 pages commitment to corporate social responsibility (McDonalds corporation Australia, 2007), other enduring images and associated perceptions of such have meant that the desired reputation is not consistent among all stakeholder groups. Ensuring that key stakeholders' perceptions of a corporation are consistent with the projected images are vital elements of brand management (Balmer, 200, 290) Accordingly any 'gap' that exists between the two must be

Project Red

1041 words - 5 pages Group 4 CASE III 1. Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company's CSR? What role does sustainability play? Corporate Social Responsibility or CSR, generally being defines as a business concern of the welfare or wellbeing of the society, and run their business activities and

Corporate Social Responsibilities

1445 words - 6 pages Definition of CSR Corporate Social Responsibility (CSR) can be defined by a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis. CSR has been a collection of different related terms; corporate philanthropy, corporate responsibility, business ethic, corporate citizenship, social responsible investment, stakeholding

Related Papers

Corporate Responsibility And Marketing Strategies Essay

1675 words - 7 pages social responsibility, be able to defend its reputation, ensure that suppliers adhere to wage and benefits standards, better wages, and have a strong marketing strategy in order to maintain a successful business. Ethical and Social Responsibility The climate is always changing, and it has become a major problem. Apple has decided to take action to solve this problem on its end. Apple Inc. uses a lot of energy when making its product. According

Corporate Social Responsibility And Ethics Essay

2261 words - 10 pages . * External to the business. Internal pressures are the most important ones in driving change for organisation like Primark. The decision-makers in Primark ensure it works towards sustainability and its corporate social responsibility (CSR) stance and Primark has initiated a programme of activities which supports its corporate social responsibility (CSR) stance and ensures that its trading meets the company’s values and ethical standards. The HERproject

Corporate Governance And Ethical Responsibility Research Paper

539 words - 3 pages Corporate Governance and Ethical Responsibility Research Paper Due Week 6 and worth 250 points Dr. DoRight has recently been hired as the President of the “Universal Human Care Hospital”, where he oversees all departments with over 5,000 employees and over 20,000 patients at the medical facility. He has been provided with a broad set of duties and oversight of numerous departments, including business development, customer services

Contrast Of Corporate Social Responsibility And Corporate Citizenship

537 words - 3 pages Question: Contrast corporate social responsibility and corporate citizenship. Response Corporate citizenship has internal values and external values role making it the more advanced form of corporate responsibility. Corporate citizenship and responsibility are very closely related they go hand in hand together. According to Lisa, corporate citizenship should be viewed, not as a replacement for corporate social responsibility, but as a