Corporate Responsibility And Marketing Strategies Essay

1675 words - 7 pages

Apple Inc. has become one of the most valuable company in the world. Steve Jobs creates Apple on January 3, 1977. It was able to change the way people were able to listen to music. It became the No. 2 company in May 2010. Apple Inc. has grossed over $337 billion. It suffered from financial losses and the changing of numerous chief executive officers. According to Akkad (2011), In October of 2001, when Steve Jobs revealed the iPod, the company made a huge turnaround and went from just a computer-making company to the leader of the consumer mobile revolution (Akkad, 2011). When the iTunes store and iPhone came on the scene, consumers were able to use these two products to purchase apps ...view middle of the document...

Ethical and Social Responsibility
The climate is always changing, and it has become a major problem. Apple has decided to take action to solve this problem on its end. Apple Inc. uses a lot of energy when making its product. According to Apple’s website, it takes an enormous amount of energy to design, assemble, ship, and use hundreds of millions of products all over the world. A portion of that energy comes from burning fossil fuels, which creates carbon emissions. Those emissions makeup our carbon footprint—our share of the climate change problem. We’re striving to reduce that footprint, and we’re making great progress (Apple Inc, 2014). Apple is in the process of turning all its offices, retail stores, and data centers into 100% renewable energy facility. They have already converted 73% of their facilities. Apple may not solve its problem with the climate 100%, but it is off to a great start. If it keeps doing what they are doing, it could solve its problem in no time.
Apple is also working to get rid of harmful toxins from all of its products and processes. We continue to lead the industry in reducing or eliminating harmful toxic substances to keep both people and the environment healthy. We’ve removed many harmful substances from our product designs and go to great lengths to make sure they stay that way. And our suppliers must adhere to our Restricted Substances Specification, which goes beyond the minimum required by law (Apple, 2014). In order to better the environment, Apple can recycle and have good manufacturing processes. Having good manufacturing processes will minimize the toxins in its supply chain. Minimizing toxins will help keep natural resources free from pollutants. Apple also wants to keep the people that uses its products safe too. Having greener products and removing toxins from the workplace will keep the commitment that Apple has to better the environment.
Defending its Reputation
Apple Inc. is a company that take pride in stopping unethical practices among its suppliers. Some of the unethical practices were underage labor, dangerous working conditions, falsification of audit materials, and bribery. Klein’s (2011) here’s what Apple says on its website: “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes.” All suppliers must treat its workers equally. Apple makes sure that its workers are able to learn new skills and have a better understanding in what type of rights they have. According to, more than 280,000 workers at 18 of its supplier sites were able to take courses through their free education and development program (
Apple train supervisors on how to communicate with workers, avoiding harassment, and maintaining a safe and respectful workplace. ...

Other Essays Like Corporate Responsibility and Marketing Strategies

Corporate Governance and Ethical Responsibility Research Paper

539 words - 3 pages Corporate Governance and Ethical Responsibility Research Paper Due Week 6 and worth 250 points Dr. DoRight has recently been hired as the President of the “Universal Human Care Hospital”, where he oversees all departments with over 5,000 employees and over 20,000 patients at the medical facility. He has been provided with a broad set of duties and oversight of numerous departments, including business development, customer services

Contrast of Corporate Social Responsibility and Corporate Citizenship

537 words - 3 pages Question: Contrast corporate social responsibility and corporate citizenship. Response Corporate citizenship has internal values and external values role making it the more advanced form of corporate responsibility. Corporate citizenship and responsibility are very closely related they go hand in hand together. According to Lisa, corporate citizenship should be viewed, not as a replacement for corporate social responsibility, but as a

Business Level and Corporate Level Strategies

1797 words - 8 pages BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES Construction Law Institutional Name Course Date This research paper aims at analyzing various business-level strategies as well as corporate level strategies for a corporation within the soft drink industry. It shall analyze whether these strategies are significant for the long-term success of the firm chosen and also look at whether the chosen decisions are good or bad for the

Marketing Strategies and Thier Conceptions

722 words - 3 pages marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as “word-of-mouth”, “creating a buzz”, “leveraging the media” and even “network marketing.” It’s a deceptively simple concept: Create a message, send it via e-mail

Consumer Marketing and Branding Strategies

2147 words - 9 pages Running head: CONSUMER MARKETING BRANDING STRATEGIES Consumer Marketing and Branding Strategies: Product Modification and Pricing Strategy Product Modification and Pricing Strategy Globalization of a product requires developing a strong marketing strategy that includes researching the product’s market position, the required product modifications if any, and the optimal pricing strategy for success in the new market. The following

Strengthening Corporate Accountability and Responsibility with Sarbanes-Oxley Act and Coso

1105 words - 5 pages Strengthening Corporate Accountability and Responsibility with Sarbanes-Oxley Act and COSO Enron, Arthur Andersen, WorldCom. What does these companies and others have in common? They involved audit and corporate governance failures, resulting in the erosion of public confidence. Because of these high-profile corporate and accounting scandals, Congress passed the Public Company Accounting Reform and Investor Protection Act, commonly known

Marketing Strategies of an Organization and Its Effectiveness

660 words - 3 pages RESEARCH PROPOSAL Research Topic: Marketing Strategies of an Organization and Its Effectiveness. Using United Bank for Africa as a Case Study It’s been discovered that every type of organization both small and large need marketing to survive and continue in business into the foreseeable future. Even though marketing may not be the reason why an organization was established but it stands at the core of business activities. Every

Kudler Fine Foods: Strategies and Tactics in Marketing

746 words - 3 pages its strategies and tactics marketing | |issues for Kudler Fine Foods. . | Marketing is important to all companies and industries and is essential to Kudler Fine Foods. Marketing is a multiple faceted issue for Kudler in it reflects the value delivered to customers and managing customer relations in a way that is beneficial to the

Blimpies Vs Subway Who Is More Successful And Has Better Marketing Strategies

2226 words - 9 pages ; GreenYellow & Red S9. Edward Sabino27Brown & YellowGreen, Yellow & Red BS= SubwayB=Blimpie*Preference Subway over Blimpie 6-4Blimpie is not very far behind the success of Subway sandwiches. Each company is internationally known and respected by many people. Perhaps the marketing strategies recently used by Subway were more efficient than the Blimpie strategies. The campaign with Jared who lost all of that weight by eating Subway was

Marketing Communication and Promotion Strategies

1711 words - 7 pages Introduction To Computers Computer - is an electronic device, operating under the control of instruction stored in its own memory, that can accept data, process the data according to specified rules, produce result, and store the result for future use. Data & Information Data- is a collection of unprocessed items, which can include text, numbers, images, audio, and video. Information- conveys meaning and is useful to people. Computer

Ethics and Corporate Responsibility in the Workplace and the World

967 words - 4 pages Teamwork and Motivation Frankie Rios Strayer University Dr. Laura Poluka BUS 520 Leadership and Organizational Behavior February 24, 2014 The small company manufacturing the WooWoo product has been engulfed in manufacturing issues such as high defects which are increasing costs and delaying delivery. It has been decided that an organizational motivation plan is key to resolving these issues. The following motivation plans strategy is to

Related Papers

Corporate Responsibility And Marketing Essay

2091 words - 9 pages Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26, 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their

Corporate Responsibilty And Marketing Strategies Essay

2001 words - 9 pages Corporate Responsibility and Marketing Strategies Apple is a multinational corporation whose headquarters is in Cupertino, California. Apple, Inc. was formerly known as Apple Computer, but was changed in 2007. Apple was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. Jobs, Wayne, and Wozniak had a vision. Boone & Kurtz (2013) advised that a vision is an overall idea for how to make their business idea a success. Apple vision

Corporate Social Responsibility And Ethics Essay

2261 words - 10 pages . * External to the business. Internal pressures are the most important ones in driving change for organisation like Primark. The decision-makers in Primark ensure it works towards sustainability and its corporate social responsibility (CSR) stance and Primark has initiated a programme of activities which supports its corporate social responsibility (CSR) stance and ensures that its trading meets the company’s values and ethical standards. The HERproject

Companies And Marketing Strategies Essay

1496 words - 6 pages El Omari Soukaina 03/09/2010 Companies and marketing strategies Companywide Strategic Planning: Defining Marketing’s Role To find the game plan of a company long run survival and growth according to the company’s objectives, situations, opportunities, resources.; we can use the process is called strategic planning. Strategic planning is the process in which we develop and maintain a strategy between the