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Corporate Social Responsibility: The Indian Perspective

1013 words - 5 pages

CORPORATE SOCIA RESPONSIBI ITY(CSR) SOCIAL RESPONSIBILITY(CSR) The Indian Perspective p
October 16, 2008
to

HE Mr Hideaki Domichi, Hon’ble Ambassador of Japan & Members of JCCI
by

Ajay Sethi, Director Corporate C t l t I di Pvt Ltd C t Catalyst India P t

OUTLINE

A walk through history Key considerations y Business case for CSR Case studies Key steps in your CSR roadmap

A Walk Through History

CSR – A NEW OUTLOOK

CSR focus - People, Planet and Profit (“Triple Bottom-line” ) Stakeholders in a business - customers customers, shareholders, communities and environment Sustainable development and profits are i t S t i bl d l t d fit inter-related l t d Corporate profits ...view middle of the document...

CHANNELS OF IMPLEMENTING CSR

In-house team Trust or Foundation as an independent arm of the company Non-Governmental Organisation (NGO) Industry consortia Collaboration with on-going Government programmes

IMPORTANCE OF NON-GOVERNMENTAL ORGANISATIONS (NGO)

Grass-root level experience Awareness about local issues Ability to identify and target relevant stakeholders Possess experience for effective execution and coordination Help convert corporate responsibility plans into practice

COMMON PITFALLS WHILE PLANNING A CSR PROGRAMME

Selecting an inappropriate CSR activity Effective launch, ineffective implementation Spreading resources too thin Weak monitoring mechanism Projected or perceived as a ‘green wash’ or ‘white wash’ Often mistaken for a Public Relations exercise

CSR PROGRAMME BENEFITS

SOFT BENEFITS

Positive public image Retaining staff, enhancing employee morale Higher productivity, reduction in costs and increase in profitability Positive engagement with government

FISCAL BENEFITS

In-house CSR activities treated as a business expense Contributions to registered Non Profit Organisations eligible for benefits under Indian Income tax laws (Sections 80G, 35AC) Contributions to NGOs 100% deduction if NGO promotes social and economic welfare 125% d d ti deduction if NGO engaged i d in research i h in sciences/social sciences and statistical research

CASE STUDIES

TYPES OF CSR ACTIVITIES BY SMEs

Alfa Laval (Pune): promoting entrepreneurship development in partnership with an NGO and Government of Maharashtra Capacity Building

3M India (Bangalore): complete sustainable solutions and ecoefficiency measurement tools. Voluntary participation of employees to reduce pollution Environment Protection

TYPES OF CSR ACTIVITIES BY SMEs

Asahi Glass (Haryana): Internal: Conversion of arid land around its plants into a green belt; upgradation of processes to ensure p positive impact on environment. p External: conducting health camps, sanitation awareness, distribution of education material, providing transport facilities for school children etc. etc Bajaj Electricals (Maharashtra, Rajasthan): Rural development and welfare activities through its different trusts, government agencies, NGOs. Activities include income generation, health, g sanitation, drinking water, social forestry and waste-land reclamation

Community Development Education

Environment

Health

Community Development

CSR ACTIVITIES BY SMES – A CASE...

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