The John Lewis advert was confusing, terrible and unrealistic. It is also unrealistic and unscientific; these are the adverts hat give children false hopes! An example of this is when the snowman lasted the long, trekking journey without melting. This idea is absolutely preposterous! My question is how can a snowman be a magical creature? Another way that this advert infuriates me immensely is when they represent Christmas as an idealistic image, that Christmas is always perfect for everyone. This image infuriates me because Christmas isn’t perfect for everyone, and people should remember there are many people across the country that are less fortunate who are in poverty, and this advert doesn’t bring this across. What is Christmas really about?
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Some people may say that this is a miracle; I think that it is ridiculous. How could a snowman acquire these objects? Have you every seen a snowman walking around the streets at Christmas? To continue with this idea that a snowman can acquire these objects, the snow girl then goes on to open the present. How is this possible? A snow girl has no hands so it isn’t!
Thirdly the advert seems to be very confusing in the fact that when the snowman is searching for something for the showgirl, the shopping centre is very busy and what is confusing is that nobody else notices the snowman. Are snowmen always walking about in shopping centres? This shows how busy Christmas is for people, and how stressful Christmas is because they cant notice a simplistic thing as a snowman. This raises the question why is Christmas so important? What makes Christmas different from any other day of the week?
In conclusion, this advertisement is full of implausible scenes, which do nothing to tell us about the real spirit of Christmas as a time for family get togethers and friends meeting up. It doesn’t even tell us about kitchen appliances, accessories and electrical products which is what they acutely sell! It’s a pointless advertisement, designed to irritate and frustrate, rather then inform. What is the point on spending the money on the advertising of this advert?