This website uses cookies to ensure you have the best experience. Learn more

Crosbys Four Absolutes Essay

1521 words - 7 pages

Analysis of Marketing-, Production- and Quality Departments contribution to deliver Crosby’s „Four Absolutes” which are the underpinning fundamental requirements for quality

Introduction

In early 90’s an American company has issued a purchase order to one Japanese company with the following request:

„Hereby we order 1,000,000 units of given IC type. (3 failed units utmost)!”

The shipment has arrived on time with the attached text in consignment-invoice as follows:

„- 1,000,000 units at 0.1$ unit price.

- 3 failed units at 3$ unit price.

Note: The failed units have higher price because it took us long time to find them!”

Although this funny ...view middle of the document...

The remedial cost of such quality problems might be enormous.

The MD can deliver the ‘first absolute’ by obtaining precise description of customer’s requirements in form of product specification, which is functionally serviceable, manufacturable within the target price and still attractive to the customer (Ord K. at al, Unit3, p16). This specification can be obtained on two ways: explicitly from customer via precise requirements or implicitly through market research. At this latter case, methods like feedback information from customers, use of experienced marketing staff and check lists can greatly improve specification’s definition process.

The Production Department (PD) is responsible for manufacturing products in accordance with the specifications issued by Design Department. This specification is actually made based on marketing specifications that contains precise quality criteria. In order to achieve conformance to requirements PD should write precise work instructions and all operations must be performed accordingly to these instructions. The work instructions are usually written by local engineering department. Also the management has an important role to ensure that all operational works are performed under controlled conditions (Ord K. at al, Unit3, p63).

The Quality Department (QD) by its nature do not create products or services, thus it not satisfying the customer’s needs directly, therefore it cannot produce quality (Ord K. at al, Unit3, p5). Its contribution to deliver Crosby’s ‘first absolute’ is rather reflected in developing the quality assurance programme and quality manual of which preparation is under a quality manager jurisdiction.

Delivery of Crosby’s second ‘Absolute’

Crosby’s second ‘Absolute’ defines prevention as the key point in the system for causing quality. It can be delivered by MD via marketing plan ensuring that quality of the marketing operations is planned, implemented and maintained (Ord K. at al, Unit3, p18). The prevention can be secured by effective monitoring of changes in market requirements, in product specification and product implementation specification. Any inadequate responses to these requirements’ changes can cause quality problem.

Establishment of an effective feedback system is also part of prevention resulting in good quality of final product. This system monitors not only the quality characteristics of the product provided from the successive departments on site, but it also fed back information from users throughout product life-cycle. Finally, to secure validity and up-to-date of the marketing documents and procedures the quality system (QS) must be reviewed on the regular basis.

In the PD a permanent process control is the basic prevention method that maintains good system of quality. It should be applied to all materials, production processes and equipment being used in the production. To prevent mix with other conforming materials for...

Other Essays Like Crosbys Four Absolutes

The French And Indian War: The "Real" First World War

1955 words - 8 pages The Seven Years War, or more commonly referred to as “The French and Indian War”, has been called the true First World War. In this book The French and Indian War: Deciding the Fate of North America, the author and historian Walter R. Borneman paints a detailed and elaborate picture that justifies the claim of it being the first true war of global proportions. If ever there truly was a climax to the never ending feud of the European powers

Is The Use Of Animals In Medical Research A Necessary Measure?

1513 words - 7 pages Throughout history, animals have been used in experiments to test product safety and obtain medical knowledge that benefits both humans and animals alike. Every year there are numerous medical breakthroughs, such as medications and surgical instruments, which are tested on animals to insure their safety before they are deemed acceptable for human use. Even though the results of the experiments saved millions of human lives, they are also

Education And The Evolving Job Market

2363 words - 10 pages learn, and (3) all students are unique and therefore learn differently. Educators that hold these beliefs as true are changing the thought process of an outdated system. These teachers work to develop an individualized course of study paralleled with the specific learning needs of their student. An assortment of ways to align instruction with what each scholar requires exists and is commonly broken down into four categories, each with its

Young And Relentless

1737 words - 7 pages There are numerous influences that can be responsible of teenager’s behaviors and attitude as they develop. One factor that is important to these behaviors is parental figures being over involved or uninvolved in their children’s lives. Many of these effects include illegal substance abuse, rising sexual activity, underage alcohol consumption, and tobacco use. Studies show parental participation plays a key role in the characteristics developed

The Natural Law Theory

1231 words - 5 pages Obeying by the natural law theory is the only true and moral way to live life; especially a life lived in God’s image. God’s presence is a guiding factor to obtaining a moral and virtuous life, which can only be obtained by following the natural law theory. God created a set of laws as a supreme guide for humans to live life, like any law these laws were created to ensure wellbeing for everyone. The laws he created are the civil law, the natural

Resolved: Presidential Signing Statements Threaten To Undermine The Rule Of Law And The Separation Of Powers

1811 words - 8 pages The subject of signing statements has created much debate among the houses of Congress, government officials, and the public alike. These signing statements fall under the categories of constitutional and legislative history signing statements. Constitutional signing statements are those in which the president deems certain provisions of the legislation as unconstitutional, therefore they should not be enforced (Bradley & Posner, 2006

Oppressive Systems Of Government In Egypt And Animal Farm

1529 words - 7 pages many had tired of his oppressive rule of four terms, where no voices or people could deter him. Many citizens were complacent with his rule simply because “the majority of Egyptians are not learned in political ideologies and information dissection, etc., and so will continue to educate themselves through secondary sources, state media and coffee shop rhetoric” (Viney 1). Because many people in Egypt are less likely to be informed of political

The Pathway To Psychosis

1415 words - 6 pages “How all occasions do inform against me” is a line from act IIII, scene IIII of William Shakespeare’s Hamlet. This line, spoken by Hamlet, expresses his emotional state as he is currently overwhelmed by the death of his father, the king of Denmark, and the situation surrounding it. After Hamlet learns of his father’s death he finds out that his mother has married Claudius, Hamlet’s uncle. On top of all of that, Hamlet soon after

Rated “M” For “More Censorship Not Needed”

1241 words - 5 pages Since the moment video games became a commercial success there have been people who have pushed for unfair amounts of censorship to be placed upon the content of the games and its availability to children. These groups push for increased regulations on content but there is already an appointed group to handle this issue, the ESRB. Even though there has been an increase in mature content in the video game industry, increased censorship is not

Four Components Of A Legally Astute Social Media Marketing Manager

1914 words - 8 pages control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them. Discuss four Components of a Legally Astute Social Media Marketing Manager Facebook was created in 2004, it was originally for Harvard students. Since then

Obama's Values

1217 words - 5 pages As individuals, we don’t tend to take action unless it’s for self-interest; however, in Dreams from My Father, Obama spends three years, after college, as a community organizer in Chicago. Obama goes through tribulations, disappointments, and even complete failures organizing meaningful events, decisive meetings, and humble gatherings but he keeps working toward achieving any possible change in the community. Even though results give him every

Related Papers

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of Oled's

1014 words - 5 pages In April 1, 2002, organic light emitting diodes gain rise in the scientific community with their published, more practical form at Ames Laboratory. “Scientists at the U.S. Department of Energy's Ames Laboratory, in collaboration with scientists at the University of Michigan, Ann Arbor, have developed and demonstrated a novel, fluorescence-based chemical sensor that is more compact, versatile and less expensive than existing technology of its

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages life until his end. On his deathbed, Ammanius Marcellenus tells us that the dying emperor was having an rigorous conversation about the “nature of the soul” with the philosophers Maximus of Epheseus and Priscus of Epirus. (The Later Roman Empire, p. 295) Despite the fact that both leaders did not share the same faith, they both shared a firm devotion to it. Ammianus Marcellenus explains that there are four cardinal virtues. These include self

Living In A Cashless Society Essay

1637 words - 7 pages Money in a traditional sense no longer exists. Money is becoming much of a concept than a physical material, and most ordinary bitter have not see the reality of the switch. People today are using credit and debit cards on a regular basis and in everyday situations such as meal purchased at fast food, highway tolls, clothing, groceries, gas stations, etc. all of these means of systems could be regarded as a cashless society or world. The question