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Cross Cultural Perspectives Essay

1141 words - 5 pages

Cross-Cultural Perspectives
Walt Disney Company-Disneyland Paris
ETH/316
July 9, 2014


Dubbed “the happiest place on earth” The Walt Disney Company, together with its subsidiaries and affiliates, is the leading diversified international family entertainment and media enterprise (The Walt Disney Company, 2014). Throughout the body of this paper I will delve more into the wonderful world of Disney while defining some cultural issues within Disneyland Paris. I will prepare an analysis of the ethical and social responsibility issues that The Walt Disney Company must deal with as result of being a global organization. The reader will learn about the ethical perspectives in the ...view middle of the document...

In Orlando, Cast Members were accustomed to and have learned to accept being sent home if they are not needed. In Paris, however, French Cast Members felt extremely irritated following such requirements. Therefore, after facing frequent complications, labor disputes and labor costs, Euro Disneyland ultimately was forced to shift away from imported American working practices and towards a more French approach. Maximum working week and annualized hourly work schedules were adopted with the new approach. Jobs were then reclassified using the French method which allowed French citizens the ability to recognize their standard French job classifications (Burgoyne, 1995).
The ethical and social responsibility issues that The Walt Disney Company must deal with as a result of being a global organization are many. From labor laws, to serving alcohol in the theme parks, Disney has had its share of issues. Because individual ethical codes differ significantly, businesses must find uniqueness, and this is typically by evaluating the standard social norms. This keeps the company away from hot button issues and helps to provide a structure for business activity. It also outlines an ethical form of involvement with society yet steers away from offending potential consumers. While these are standard practices, other companies have improved success by tying in with a particular social cause or cultural phenomenon. In these cases the company should work to ensure the involvement is genuine and a part of the charter or mission to define its goals. As a company Disney, like many other companies must maintain an ethical responsibility to its shareholders and employees to be as successful as possible in order to maintain the security of the business long term. The benefits and costs must be explored to decide how much money the business can afford to put into the community to fulfill a social obligation.
The Walt Disney Company conducts business in an ethical and responsible manner. Disney aims at promoting and protecting human rights by respecting and supporting international principles. Wherever Disney does business they strive to operate in compliance with all applicable laws. Human trafficking and child exploitation is highly opposed by Disney, as they promote human rights and make positive contributions. The Walt Disney Company makes every effort to foster safe, inclusive, and respectful workplaces wherever its products are made. Disney is bringing their policies to life by reporting on their principles and performance to their board of directors,...

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