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Cultural Changes In Doing Business Oversees

1735 words - 7 pages

A look at different cultures in the world will reveal many similarities and many differences. Currently in the world communism still exists and freedom is a dream waiting to come true for many. People tend to be riveted to their cultures, traditions and values. I can attest to that because of the fact that I will under no circumstances eat any pig products because of my customs, culture and values which was instilled in me as a child. Cultures and values are essential components which defines an individual thinking which will also be seen spilling over to the business world. A closer study of Czechoslovakia and United States will reveal the common aspects of doing business and ...view middle of the document...

The embrace hands on mentoring and dedication to the success of the people. These are all examples of how the culture and values are governed in the US business environment. If Steve Kafka, has these same values and principles doing business in the US then perhaps he will be able to venture into a successful business arrangement with the Czech Republic citizens.
Czech Republic Culture
The Czech Republic was once a country belonging to the communist Soviet Union, the breakaway from communism has brought many changes for the lives of the Czech citizens. However, the Czechs although they are no longer married to communism has indeed adopt and kept many of the communist culture and values as seen in their business style. Unlike the US, where individuals are encouraged to make individual decisions and take risks, the Czechs rely more on communitarianism, where they believe in group decision making, the Czechs also firmly believe in achieving which is one of the similarities between the Czechs and the US. The Czechs also share a neutral and specific culture where emotions are held in check and public life is open to all but private life is privilege to few. Steve Kafka will need to understand and break down the culture, customs and etiquette of the Czechs, when venturing to open his pizza shop. The most important aspect of the Czechs lives is their family, the family is the center of the social structure, Steve Kafka can use this as a guide, to integrate this as the theme for his restaurant by focusing on the family and the traditions of spending time with the family in the Czech Republic. Czechs are known to be private people until they get to know an individual, they are formal and reserve, once an individual develops a personal relationship Czechs open up a bit, but they are never openly emotional. These are qualities Steve will need to study, embrace and penetrate the barriers and establish himself as a Czech and one who promises to deliver and bring the family together with his pizza restaurant. Although Steve Kafka has a heritage from Czech Republic and he speaks the language, he will still be seen as an outsider trying to capitalize on the Czechs market, he will face many challenges and criticism, one of the distinct features of the Czechs is that on Fridays after lunch many business close early and the same applies on for the month of August, these changes in the customs and practices of the Czechs , Steve will have to implement ways to divert the traditions and maintain a successful business, I believe that if Steve learn and spend time understanding the business environment and the people where he plans to establish his pizza shop, if he respects their customs and values even though he shares similar customs and values.

Hofstede Four Primary Dimensions.
While Steve Kafka embarks on a study of the Czechs and their business environment to establish his business, the Hofstede’s theory will give him a heads start and an eye opener as...

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