Markets for baby diapers in most countries across East Africa are consolidated, with companies such as Procter and Gamble, Kimberly Clark, and Unicharm Corporation accounting for a large share in the markets’ revenues, states TMR in a new report. In Kenya, the largest contributor to the East Africa baby diapers market in terms of revenues, Procter and Gamble, held a share of 22% in 2015. Product cost being a key determinant of growth in the East Africa baby diapers market, with most countries falling in the developing category, companies have adopted strategies that can help cut down the final selling price of products.
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Rise in disposable incomes and a notable decline in infant mortality rate have also emerged as key factors stimulating the demand for baby diapers in East African countries in the past few years. In developing countries, such as Kenya and Uganda, especially, infant mortality rates have substantially reduced in the past few years. In Kenya and Uganda over the period between 2013 and 2015, infant mortality rates have gone down from 38 to 35.5 and from 41.6 to 37.7 per 1,000 births, respectively. Birth rates are also rising considerably in other East African countries such as Tanzania, Rwanda, and Burundi.
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The factor of declining infant mortality rates and rising birth rates is expected to have a strong impact on the market for baby diapers in East Africa in the near future. However, the factor will have a moderate impact on the market’s growth in the long-term scenario owing to rising awareness about population control in East African countries.
Concerns about Potential Health Issues Make Parents Wary of Baby Diapers, Hinder Market’s Growth
Owing to the superior...