Marketing 201 Project – Part I
Raghad Saud AL-Tamimi - 44919
American University of Sharjah
Dr. Paul Allan Williams
MKT 201 – Spring 2014
Wednesday, April 16, 2014
* Marketing Environment Analysis
Focusing on marketing environment for Deep Blue Sea, market intermediaries are one major factor on a micro-level. Deep Blue Sea has partnership with some suppliers’ chains that provide some significant ingredients or resources of the customer value recipe. For example, diving equipment that are provided or available for rent or sale are provided by certain suppliers who are treated like partners. Examples or products that help in this value creation are OCEANICdiving, regulators, ...view middle of the document...
Nevertheless, Customers are always what matters to any good firm in the world in any specialization. It shows that that the company is trying its best to offer the hottest offers and to catch large base of customers through the offers tab on their website and all tweets in Twitter and Facebook about all the offers they have. They are trying to create this image that such an activity is affordable and the “you gonna miss it” kind of ping. Yet it does not show that they are putting enough effort to keep existing customers loyal to them or to attract them using more active layout on their existed social network pages.
Additionally, Deep Blue Sea must gain strategic bonus point by locating their offerings in a good stand against competitors’. It shows that they are trying to get there, yet more effort is required compared to its size as a medium company. The company also should pay attention to the local government public to achieve better understanding to the market environment. Marine environment related...