Development Of Chunlan Multinational Operation Essay

466 words - 2 pages

. Development of Chunlan multinational operationChunlan is an international high-tech big company operating on production, research, investment and trade. It has a gross capital of 14 billion RMB and a net capital of 8 billion RMB. It is among the 50 largest enterprises in China. Major products include electric appliance, bicycle, machinery, electronic information, etc. Chunlan has set up ten overseas branches in USA, Japan, France, Singapore, etc., which forms 5 operating zones of Europe, America, Middle East, Southeast Asia and South Asia. Its products cover 84 countries and territories in the world. Chunlan has set up production bases in 9 countries such ...view middle of the document...

Chunlan has gone through three stages in multinational operation: (1) product export. In the start of 1990's, Chunlan exported products via agents because its products were not well known in the world. It applied some unique approach known as "difficulty first and easiness later". It aimed at the markets in Europe and America and demanded its products to reach the strict quality standards in those markets. It then expanded to the markets of developing countries. (2) Establish global sales network. Chunlan started to set up overseas sales network in 1997. It established over 1200 overseas outlets via strategic union and developed the initial Chunlan product international sales network and Chunlan research information international network. In 1998, Chunlan set up the second retail network in Europe via purchase, hence possessed its own sales network. Its export market of air conditioner expanded from South Europe and West Europe to East Europe and North Europe. (3) Technology exports. Chunlan started to export technology and equipment and establish joint ventures in 1997 first in Argentina, then in Europe, Middle East and Southeast Asia. Chunlan experienced three stages of product export, global sales network, and technology export. It is an approach of steady advancement. Through cross-country operation, Chunlan realized company scale expansion within a short time period. It has been strengthening its comprehensive capability and expanding the brand advantage. It has become a true influential global enterprise. Its multinational operation mode is worthy of further study.

Kenworth Hotels Essay

3847 words - 16 pages its product and services on a worldwide platform. Actually, based on this specific approach standardized products are usually produced at the overseas operation, whereby cost is reduced and thereafter distributed to places of desire. With multinational approach, Kenworth hotels will have limited coordination across an organization’s business units, and same independence of operations will exist in various subsidiary operated by the chain

Foreigin Direct Investment Essay

1350 words - 6 pages enterprise that engages in a large variety of activities that include; the Research, Development, assembly and marketing of construction machinery. The long range business plan for Globe Diesel is to become one of the top 500 MNE firms in the United States through foreign direct investment (Dr. Zain Yusufzai Multinational Enterprise). Our current environment includes the home country of our corporate office the United States and host country China

Global Management

1554 words - 7 pages awareness or compete alone- depends on resources and institutional voids. 3. Accept or attempt to change market context 4. Enter, wait or exit- continue operation in home market or enter and expand in foreign markets  Two key learnings of the session: 1. Multinational companies from developed markets might struggle to replicate their business model in emerging markets in context that lacks the intermediaries that underpin them 2. On the other hand

Transnational Corporations

1924 words - 8 pages Role of transnational corporations Role of Transnational Corporations (TNCs) 1.0 Introduction A transnational corporation (TNC) or multinational corporation (MNC) is a firm which has the power to co-ordinate and control stages in operations of production chain in more than one country, even if it does not own them. Transnational Corporation take advantage on national differences in production factor costs such as natural resources

Sample Questions Performance Control

573 words - 3 pages of TIâ€™s main incentive compensation systems? Â TAP and Strategic Personnel Development IDEA and Key Personnel Talent Implementation Rolling Human Resource Planning and OST Key Manager Bonuses Key Personnel Analysis (KPA) and A Stock Option Plan 7. What two corporate level committees allocated OST funds at Texas Instruments? What two corporate level committees allocated OST funds at Texas Instruments? Â Multinational Planning Committee And

Corporate Social Responsibility

5036 words - 21 pages multinational steel producing company, part of Tata Group Board of Directors and shareholders are the powerful stakeholder compare other stakeholder like suppliers and NGO’s The company has learned lot from its parent company in their social responsibility approach and initiatives Tata Steel engaged in more in society development through various programmes and foundations The company created greater image in corporate social responsibility initiatives

Apple Inc. Understanding Client's Business

958 words - 4 pages because of the profusion of its intangible assets, research and development expenditures, and revenue recognition complexity, and perhaps after Blackberry, going concern principle. The leading company in this risky industry today is Apple, Inc. By operating in the Computer and Software industry, Apple is prone to the inherent business risks related to its industry, and some to the company itself, and is therefore, from an audit standpoint, a high

Arguments For And Against MNC's

1361 words - 6 pages By making reference to the arguments for and against the multinational companies operations in developing countries, can these MNC's be considered as "custodians of development? Critically discussThe proliferation of multinational corporations began 200 years ago, but they were making only a part of the foreign investment in different countries in the form of portfolio rather than long-term greenfield or joint venture investments. As a result of

Responsibilities of Multinational Corporations

617 words - 3 pages Introduction Multinational corporations (MNCs) are known to be very huge industrial institutions that traverse the whole world with high networks and branches in different countries. Their large characteristic extends their operations beyond own countries to other developed and developing countries. MNCs are known to be controlled by their parent countries, that is, the countries of their origin. MNCs have several responsibilities globally

Business Plan

614 words - 3 pages plan? Multinational?International?Local? What's it opening time? 24 hours? Before Entering /Entering the market: Is the service easy to be substituted/imitated or not? Is there any barriers/ threats to entry the market? Political? Legal? Permission? Permission: business license? Epidemic prevention certificates? Do we need specialist knowledge to set up this business? What kind of legislation would affect us? Employment laws? Taxes

Globalisation Widens the Gap B/W the Rich and Poor

552 words - 3 pages the multinational corporation, of meat-eating and of environmental protectorate treaties. First of all, we can take the multinational corporation for the first reason. There are dozens of multinational corporations all over the world including developing countries. Korea, also, has a lot of corporations such as 'Coca cola', 'IBM', 'Motorola' and so on. These are very helpful for citizens to get the developed culture, materials and employment

International Operation Of A Multinational Company (Banglalink)

3515 words - 15 pages Bangladesh. Development plans of Bangladesh have emphasized science and technological research to develop technologies through adoption of imported technology as well as development of indigenous technologies. As the country is heavily dependent on imported technologies, proper planning is required for its effective transfer through acquisition, assimilation and adoption. A National Science and Technology Policy has been formulated and

Wika Construction In Overseas Essay

1160 words - 5 pages contract which is only managing client project, paid within such rate and percentage of revenue by client. Scope of PMS is : 2. As a subcontractor of bigger multinational construction / invesment company or consortium 3. Joint Venture / Joint Operation with Competen / Strong Local Company / Multinational Company. 4. Exploring market and executing business process together in Indonesian Incorporated, in term of sharing revenue and risk together with

Questionnaire On Applicability Of Six Sigma In Hrm Of Software Companies

528 words - 3 pages ): Less than 5 years 5 – 10 years 10 – 15 years 15 – 20 years More than 20 years Total Employee Strength (Tick one): Less than 100 100 – 1,000 1,000 – 5,000 5,000 - 10,000 More than 10,000 Ownership of the company (Tick one): Indian, family owned Indian Private Ltd. Indian Public Ltd Multinational Corporation (MNC) Any other, please specify _____________________ Have you used Six Sigma techniques (projects) in HRM

Royal Dutch Shell Essay

660 words - 3 pages conflict resolution and public policy consultant was brought in how to develop some constructive ideas on how best to address the problems Royal Dutch Shell faced in Nigeria. This case is intended to introduce students to some of the complex the complex issues faced by multinational corporations in developing countries. Although Shell is very lucrative company that makes millions of dollars a day, they would be very hurt to lose business operation