This website uses cookies to ensure you have the best experience. Learn more

Differences In Promotion And Communication In India And Bangladesh

2497 words - 10 pages

Table of Contents

1. Cultural Impact on Marketing and Promotion 2
2. Influence of Culture on Promotion in India and Bangladesh 3
2.1 Societal Factors 3
2.2 Religious Factors 3
2.3 Linguistic Factors 4
3. Cultural Differences between India and Bangladesh 4
4. The Common Ground 5
5. India: Catering to Diverse Regions 6
6. West Bengal and Bangladesh: Sisters Separated by a Border 7
7. Conclusion 9
References 9


1. Cultural Impact on Marketing and Promotion
Culture influence consumers' thoughts and behaviors. The culture of a nation operates primarily by setting ...view middle of the document...

Samli (1995) explains that in most cases, consumers’ attitudes, awareness, and behavior are largely driven by the framework of their own culture, which is not only communicated to people but also forms and modifies the communication among the people of a society. Global marketing strategies are not culture-free. Conversely, such strategies should be culture-relevant because influences of culture on consumer behavior and perception of global marketing communications are powerful and profound. Because of the prevailing trend of globalization, Ricks (1988) pointed out over two decades ago that one of the greatest challenges in marketing communications is the problem of communicating to people of diverse cultural backgrounds.
2. Influence of Culture on Promotion in India and Bangladesh
Cultural factors comprise of set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
2.1 Societal Factors
In both India and Bangladesh, people still value joint family system and family ties. Children in these regions are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
Societal factors have a significant effect on an individual’s buying decision. Every individual has different sets of habits, beliefs and principles which he/she develops from his family status and background. What they see from their childhood becomes their culture.
2.2 Religious Factors
India is a predominantly a Hindu country. On the other hand, Bangladesh is considered as a Muslim country. This is considered as one of the major factors that have affected the culture of both the countries. This results in different sets of views regarding various dimensions. India has a more diverse population compiling of various religions. Because of India’s large population every individual religious group becomes a huge potential market for marketers looking to expand their business.
Companies have adopted policies to cater to this diversity during prominent festivals like Eid, Durgapuja, Diwali, Bouddho Purnima, Christmas etc. Marketing of gift packs of popular FMCG items from the respective companies (Britannia’s assortment of cookies, Cadbury’s chocolates etc) carrying celebratory messages is rapidly gaining ground. Not only they have the assurance of quality from the brand, but also being ready-made is a source of great convenience for the today’s time-pressed consumer.
2.3 Linguistic Factors
While operating in a foreign country understanding the language helps you choose the best channels, process and content for the current market. It is an...

Other Essays Like Differences in Promotion and Communication in India and Bangladesh

Housing In India And China Essay

1191 words - 5 pages Housing in India and China China is by far the most populated country in the world. With billions of people China has many different way in which they are housed. From farm villages to gigantic cities the Chinese all need a place to live. Like the other countries in this paper China is mostly rural countryside where farmers grow everything from rice to wheat. With the exception of it's mountains and hills, the overwhelming majority of

Monetary Policy and Capital Market Development in Bangladesh

3383 words - 14 pages Monetary Policy and Capital Market Development in Bangladesh Policy Note: PN 0708 Shubhasish Barua* and Md. Habibour Rahman* Abstract Bangladesh Bank (BB) adjusted its monetary policy stance during 2005 in order to contain inflationary pressures and facilitate stability in the foreign exchange market. At the end of 2005, interest rates on NSD certificates were also adjusted upward. The latter development, however, raised some concern among

A Study on Mobile Communication System in Bangladesh: Aktel

857 words - 4 pages Autobiography An autobiography is a book about the life of a person, written by that person. Autobiographical works are by nature subjective. The inability—or unwillingness—of the author to accurately recall memories has in certain cases resulted in misleading or incorrect information. Some sociologists and psychologists have noted that autobiography offers the author the ability to recreate history. There are types in autobiography

Differences in Competencies of Adn and Bsn

823 words - 4 pages DIFFERENCES IN COMPETENCIES OF ADN AND BSN LEVEL NURSES Laisa Johny Grand Canyon University: NRS- 12/16/11 430V Professional Dynamics 05-Dec-2011(0102) Differences in Competencies of Associate degree and Baccalaureate degree level nursing Education level of nurses makes differences in their nursing practice. Many surveys and researches have done to verify the quality of care providing to the patients by the nurses with associate degree

Differences in Competencies Between Adn and Bsn

1065 words - 5 pages months education only. The more years’ study enables BSN to do their job more effectively than an ADN for the promotion of health, prevention of the illness, detection of diseases especially acute and chronic conditions, and advocate hope and strength to patients’ families. As a nurse, I have faced situations that motivate me to pursue a BSN program. In this career every day we come in contact with numerous critical conditions and every single

Differences and Inequalieties in Society Tma01

667 words - 3 pages have a strong feeling of inequality. The problem of social inequality is common to the thoughts and feelings of all people. The average person, even if not in the least interested in sociology, will still perceive the fact that some people are not equal to others. This observation has been expressed over the years in various ways – the differences between people being defined as just or unjust, incorporated into religious or secular ideologies

Differences in Law Ethics and Bioethics

909 words - 4 pages related to the regulation and success of health care. Without a hierarchy, morals, and a balance between life and science the world of medicine would collapse. Law is essential to the order of society. By definition, "Law is a system of rules, usually enforced through a set of institutions. It shapes politics, economics and society in numerous ways and serves as a primary social mediator of relations between people", (Encyclopedia

Communication And Personality In Negotiations

1219 words - 5 pages Communication and Personality in Negotiations Communication and Personality in Negotiations Negotiating is a physical contact sport. To be successful essentially one has to be skilled at convincing others to pay attention to one’s cause, deliberate the cause, and determine if the cause is worthy of his or her assistance. The negotiater does not need to make a judgment call; they need only to decide if they will allow one to move

Communication and Personality in Negotiation

1222 words - 5 pages Communication and Personality in Negotiation Frank Pellicci University of Phoenix MGT/445 WH12BSM07 September 27, 2012 James Welch Communication and Personality in Negotiation A situation happened, involving negotiation and three personalities in purchasing a 2001 Ford Explorer at the dealer price of $6900. This happened in late

Communication in Governance and Stewardship

2947 words - 12 pages Communication in Governance and Stewardship Communication in Governance and Stewardship Mid-Town Markets is a small (3 shops), family owned grocery chain located in the Bootheel area of Missouri. The Markets carry basic groceries and house a small pharmacy. The organizational structure is very simple: there are 3 siblings, and each has a specialty area. George manages the grocery portion of the business. Chris is a

Elevators and Escalators Market in India

595 words - 3 pages 11th August 2016 – Navi Mumbai, India: Market Report on India present the latest report on “India Elevators and Escalators Market”, This report obtain research-based business decisions and add weight to presentations and marketing material. An elevator or lift can be defined as a machine installed in buildings to carry, lift, transport or move people and goods from one floor to another. An elevator can be used in various types of settings

Related Papers

Marketing Communication And Promotion Strategies Essay

1711 words - 7 pages . Communication- the capability to share and communicate with other computers. Disadvantages of using computers Health Risk- Prolonged or improper computer use can lead to injuries or disorders. Violation of privacy- nearly every life event is stored in a computer somewhere. Public Safety Impact on labor force- employees have been replaced by computers. Impact on environment- computer manufacturing processes and computer waste are depleting

Deficit Financing Theory And Practice In Bangladesh

5519 words - 23 pages Assignment DEFICIT FINANCING: TEORY AND PRACTICE IN BANGLADESH Submitted By Zahirul Islam [pic] DEFICIT FINANCING: TEORY AND PRACTICE IN BANGLADESH INTRODUCTION In the past as today, the deficit budget policy is famous instrument of fiscal policy used to increase the rate of economic growth of the country. That way of financing was establish after the two world wars, oil crises and current

Differences And Similarities In Hamlet Essay

863 words - 4 pages Differences and Similarities in Hamlet (1) Shakespeare’s play Hamlet [Titles] uses character flaws and strong emotions to highlight strengths and weaknesses in his characters. He also uses differences and similarities between characters to force action along the path he intends the story to travel. This technique is called using foils. The likes or dislikes of one character for another can completely alter the direction of the story

Health And Safety Issue In Rmg Industry In Bangladesh

643 words - 3 pages CHARTER OF DEMANDS FROM BNC AND OTHER TRADE UNION GROUPINGS TO THE BRANDS DELEGATION REPRESENTING THE BUYERS OF HAMEEM GROUP:- In light of the unfortunate incident of fire at the Hameem group’s That’s it Sportswear Unit, which cost the lives of so many innocent workers, BNC and other Trade Unions of Bangladesh have taken a unified stand on presenting this ‘CHARTER OF DEMANDS’ to the visiting delegation of Brands including Gap, J.C. Penny and