This website uses cookies to ensure you have the best experience. Learn more

Distribution Channel In Steel Industry Essay

899 words - 4 pages

Within the Distribution category, the business is categorized as OE or Retail, based on whether the customer is serviced directly, or through the Retail / Distribution network. In OE, there are sub-segments like OEM distribution, and in Retail sub-segments like GC/GP retail distribution, CR retail distribution, and geographic segmentation. In OEM distribution, the customers specify the grade of steel that they require and the company takes responsibility to supply them the same grade of steel in the agreed cut to size condition. In retail distribution, companies maintain stocks of material for feeding its retail chain and provide Value for money products.

...view middle of the document...

Also, the sales force comes up with attractive schemes for the retailers to help them achieve their target sales. Dealers keep RSU vans which is used for transportation and advertising. All the distributors have upgraded warehouse with weighing machine.
Tata steel segments its retailers in 4 categories
1) The star
2) The challenger
3) The friend
4) The dog

Tata shakti has 5000 retailer across India. It has 683 retailers in Maharastra. They had classified its retailer on the basis of potential and loyalty. They had offered different schemes to retailer according to their sales. They offer great discount for their star retailer, so it act as a motivator for the challenge retailers to come in star segment. Channel capability can be build by deployment of effective sales force and by ROI guarantee schemes for retailers. Stock points are located at convenient locations which are easily assessable by customers.
They follow a simple philosophy for distribution: To create a
Professional distribution through an organised retail network focused on servicing natural local market that captures value of brand.
The ISO: 9001:2000 certified Central Marketing organisation (CMO) is India’s largest industrial marketing set-up that markets carbon steel produced by the four integrated steel plants of SAIL. Headquartered in Kolkata, it transacts business through its network of 34 Branch Sales Offices spread across the four regions, 25 Warehouses equipped with mechanised handling systems, 11 Customer Contact Offices and 16 Consignment Agents. CMO’s domestic marketing effort is supplemented by its ever-widening network of authorised and rural dealers who meet the demands of the smallest customers in the remotest corners of the country. A strong IT support system enables real-time network...

Other Essays Like Distribution Channel in Steel Industry

Alcoa and Arcelor Mittal Essay

1334 words - 6 pages that this number will grow over the course of the next three years until consumers feel confident about the market. Overall the economy is projected to double dip than gradually rise. Steel Industry Analysis Currently, crude steel production across the world has increased steadily since April of 2009 reaching a production peak in April of 2010. This peak came in response a 21.3% decline in steel production in March of 2008. Domestically

Nucor Case Analysis

5098 words - 21 pages & Jones, 2004, pg C243) In the years leading up to the end of the first quarter in 2000, the steel industry had internal competition. The slowed growth in overall economy accounted for excess capacity and heightened competition. Interest rates have two main positions in an industry. The level of interest rates can determine the demand for a company’s product and control the expansion of an industry. Customers that borrow large sums of money to

Syllabus of Sales Distribution Management with Detail Explanation About the Theories

776 words - 4 pages - Managing Dealer Relations Channel Conflict at Apple Food Corporation of India Apple iTunes: Changing the Face of Online Music Retailing Akbarallys - Reinventing for Profits McDonald‘s Food Chain in India Yellow Transportation Inc. – The Tech Leader of the Trucking Industry in India Inventory Management at TVS Logistics - Building a Global Supply Chain Streamlining Logistics at General Motors Corp PepsiCo‘s Distribution and Logistics

Culinarian Cookware

1012 words - 5 pages • Monotonous promotions • Market share shrinks because of brand image positioning • Flaw data analysis and conflicting conclusions • Management is cautious to pursue bolder price cut promotion • Low penetration in low to middle income customers due to premium image and selective channel distribution • Owned manufacturing unit; difficult inventory control during promotion Company success factors: • Maintaining retail relationships: • Monthly field

Ecommerce Effect on Steel Logistics

3620 words - 15 pages development helped organization to achieve its goals like enabling innovation, managing and nurturing leaders, stabilizing sustainable production process. Steel Sector Overview With boost in Indian, US and other Southeast Asian Economy, demand of steel has grown. But the main challenges in the steel industry are still there and the profit margin of the steel Industry has diminished leading them to struggle to remain competitive in the market

Investment Opportunities and Roles of Public Relations and Advertising in Investment Promotion in Nigeria

593 words - 3 pages limited availability of it has led to exorbitant cost of land and houses. This has made real estate investment opportunity more lucrative for investors. Agriculture  The agricultural potential of Nigeria is barely being tapped and investment opportunities exist in seed production and distribution, fertilizer production and distribution, machinery and equipment, livestock and poultry, food processing Solid minerals Opportunities exist for the

Bashundhara Group

1650 words - 7 pages to the landmark success of Bashundhara. Driven by the ramifications of this success, Bashundhara geared up to invest in new fields, including manufacturing and trading. More enterprises were established in the early 1990s, covering diverse activities involving the production of cement, paper and pulp, tissue paper, steel, LP Gas bottling and distribution, and a trading company, among others. The group experienced this tremendous growth in a span

Strategic Alliance – Whirlpool Corporation and Inland Steel

2291 words - 10 pages the strategic alliance. By 1986, Whirlpool had reduced its supply-base from eleven steel suppliers to seven, and Inland had invested over $1 billion in new capital investment. This investment was specifically designed for Whirlpool’s steel requirements in the appliance industry, which could not be used in their other major market, the automobile industry. Inland Steel needed to be granted access to Whirlpool’s engineering personnel to identify the

Hotel Logistic

629 words - 3 pages Welcome Introduction to Hotel Logistics CILT Oct 16th, 2008 By Lucy Lei Kuehne + Nagel Pte Ltd Agenda 1. 2. 3. 4. 5. Trend in Luxury Hospitality Industry Unique about Hotel Logistics Hotel Logistics Products Case Study- Global Amenity Distribution Q&A Trend in Luxury Hospitality Industry • • • • • • • • Stake holders take control of supply chain Business model for multiple openings Wows to Sun & Sand destinations Mega integrated

Tows Analysis of Bsrm Steels Ltd

2313 words - 10 pages April | Describe the findings of previous steps | Strategic Conclusion | This work plan will be taken as cornerstone of SWOT analysis of BSRM Steels Ltd. The objective of this action plan is to make a guideline for SWOT analysis, which will reveal the company’s competitive position. This project will take 2 months due to having large business span in steel industry of BSRM Steels Ltd. and submit it on 15th April. | Company Profile

Rade Koncar-Tep

1699 words - 7 pages level up to 110kV - concrete compact substation 20-10/0.4kV for power of a transformer up to 1250kVA -all types of meter boxes, connecting boxes, cable distribution boxes, low voltage distribution switch boards, for the distribution network in Macedonia - EVN -low voltage command, switch boards and boxes for industrial use -command desks for industry -designing complete projects, mounting, testing and putting into operation of low voltage

Related Papers

Distribution Channels Essay

835 words - 4 pages in between the producer and the consumer. An example of this can be insurance in which there is an insurance agent between the insurance company and the customer. 3) Two level Channel – A widely used marketing channel especially in the FMCG and the consumer durables industry which consists of a wholesaler and a retailer. 4) Three level channel – Again observed in both the FMCG and the consumer durables industry, the three level channels can

Global Rolled Steel Rail Wheel Report Market Size And Forecast 2020

904 words - 4 pages account of the Global Rolled Steel Rail Wheel Industry. Details such as the size, key players, segmentation, SWOT analysis, most influential trends, and business environment of the market are mentioned in this report. Furthermore, this report features tables and figures that render a clear perspective of the Global Rolled Steel Rail Wheel Industry. The report features an up-to-date data on key companies product details, revenue figures, and sales

Channels Of Distribution Essay

1453 words - 6 pages analysis.Each distribution channel alternative and sales force option carries specific costs that can be estimated in most industries and categories.Small businesses need to network with potential or current customers, industry associations, trade suppliers, and competitors to help answer these questions. Key questions are:*What are the barriers (difficulties) to entering this product category via each distribution channel?*How much do various

Porter's Five Forces A Model For Industry Analysis

4042 words - 17 pages  in the industry  Presence of substitute inputs  Threat of forward integration  Cost relative to total purchases in industry     THREAT OF NEW ENTRANTS  Barriers to Entry  Absolute cost advantages  Proprietary learning curve  Access to inputs  Government policy  Economies of scale  Capital requirements  Brand identity  Switching costs  Access to distribution  Expected retaliation  Proprietary products THREAT OF SUBSTITUTES