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Doing Business In New Zealand Essay

2599 words - 11 pages

Doing Business in Denmark

TABLE OF CONTENTS
PHYSICAL FORCES…………………………………………………………………………………………………………3
SOCIOCULTURAL FORCES……………………………………………………………………………………………..4
ECONOMIC AND SOCIOECONOMIC FORCES…………………………………………………………………6
COMPETATIVE AND DISTRIBUTIVE FORCES………………………………………………………………….7
MARKETING MANAGEMENT ASSESSMENT………………………………………………………………….8

APPENDICES
APPENDIX A – PHYSICAL MAP OF DENMARK……………………………………………………………….9
APPENDIX B – GROSS DOMESTIC PRODUCT HISTORY…………………………………………………10
APPENDIX C – INFLATION RATE HISTORY……………………………………………………………………11
APPENDIX D – EXCHANGE RATE HISTORY…………………………………………………………………..12

BIBLIOGRAPHY…………………………………………………………………………………………………………..13

Official Name: Kingdom of ...view middle of the document...

They have a highly developed infrastructure of roadways and transport railways, which provide easy access to the Northern European region. In July 2000, the Øresund Bridge became the only bridge in the world to connect two countries, providing commuters easy access between Copenhagen and Malmø in Sweden. Denmark is now known as the gate way to the Scandinavian countries and the Baltic Sea. Other physical resources include their advanced system of turbine to harness electricity from wind power.

The physical atmosphere in Denmark seems to be one in which businesses can thrive. A good supply of natural resources, non-extreme weather, easy access to sea port and other Northern European countries, and well maintained roadways and transportation networks make ideal physical conditions for conducting business.

Sociocultural Forces

Denmark is rich in old traditions dating back to the days of the Vikings. Many of their folk dances date back to the 1700’s. Many well-known authors have also hailed from Denmark including Hans Christian Anderson. A statue of one of his most beloved characters, The Little Mermaid, still sits at the docks of Copenhagen, overlooking the harbor. In addition, Nobel Prize winners Johannes Jensen, Karl Gjellerup, and Henrik Pontoppidan are from Denmark. Gutzom Borglum, who created the Mount Rushmore Memorial in South Dakota, was also from Denmark. The Danes also benefit from a stream of cultural influences. Their sophisticated culture and firm traditions in art, the ballet, opera, and theater, are coupled with Nordic simplicity. This is evident in clean lines of their architecture and design. Denmark also caters to the music lovers as well. Every year, musicians and other lovers of music can partake in more than 100 rock, folk and jazz festivals and a lively international concert scene even beyond the capital.

Boasting a highly developed and educated workforce, the Danes can be depended on for quality work performance. They are team players and are very flexible to work with. At 80%, Denmark has the highest percentage of women in the workforce in Europe. Businesses show a high degree of respect for family life and this is evident in the time given off, up to 5 weeks per year, for vacation; paid sick days, and up to 6 months of paid maternity leave that can be shared with the father as well. Most businesses are closed by 4:30pm, except the retail sector which may remain open until 8pm. A good balance between work and family life is clear. There is a very positive towards change, business innovation and globalization.

Christianity is the dominant faith of the Danish. Eighty-six percent of the population belongs to the Evangelical Lutheran Church, which is considered to be the national church. Other Christian communities include the Roman Catholic Church, the Danish Baptist Church, and the Pentecostal Movement. Only a small minority of people regularly attend Sunday services.

Denmark’s standard of living is among the...

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