Downstream Report Of The Coca Cola Company

2826 words - 12 pages

Background
Coca cola, imported from india was first introduced into Nepal in 1973, with local production of coca-cola beginning in 1979.
Bottlers Nepal Limited (BNL) is the only bottler of coca-cola products in Nepal, and has two bottling plants; namely Kathmandu (bottlers neapl limited- BNL) and Bharatpur (Bottlers Nepal (terai) Limited,) which is 160 km from Kathmandu, its capital.
The marketing, sales and distribution strategy for bottlers Nepal limited is entiled “Refresh the Marketplace” and includes:
A robust consumer response system to address any consumer/ customer concerns, ideas. Suggestions – either on product and its quality or on stock supply – ideas, suggestions – either ...view middle of the document...

Qualification                : Masters in Arts. Number of years with Bottlers Nepal: 10 yearsTerritory    : Katmandu (which is the largest territory and  the  highest  salesgenerating territory)Key Responsibility: Forecasting sales plan / preparing sales budgetSales forecasting is done looking at the  past  trends.  He  normally  takes  inaccount the sales volume of past 3 years, activity in the market  and  then  setthe target. He considers the  average  growth  in  the  sales  volume  and  thententatively adds 5% to 10% to the previous year’s growth and  fixes  the  targetfor the year. He also consults the  existing  sales  force  for  their  valuableinputs in order to make the forecasting more accurate and feasible. The territory sales forecast is done according to the capacity of the  territoryand the sales force capability i.e. some territories grow  fast  where  as  somegrow slow, these factors are kept in mind while forecasting the sales target forthe particular territory. The sales forecast for a particular territory is  alsobased on the individual sales officer. He also decides  on  the  amount  of  thepromotional support need in order to meet the target  sales.  He  does  this  bylooking back to the amount  of  post  sales  support  and  then  plans  for  the promotion. While doing this he also keeps in mind the impact on  future  productsales. Weekly reporting to the country managerHis report to the country manager consist of the overall weekly  achievement  interms sales volume of his territory and any other major issues if any which needto be addressed to the higher level management. His  report  is  a  consolidatedreport sent by the Area sales manager and it contains the report on the previousweek’s achievement and his new plan for the coming week and the month. The plansconsist of volume of production for the coming month and sales on the  basis  ofthe production. This plan  is  also  forwarded  to  all  the  departments’  viz.marketing and production so that the departments can plan accordingly.Communication with the other departmentsHe interacts with the production manager on  regular  basis  to  decide  on  thevolume of production. He also works together with the Marketing Manager in orderto come up with promotion for pushing sales and to develop marketing  strategiesfor future sales target. Area sales survey for a particular area is done by  themarketing department. Suggestion is taken from the marketing  department  beforeformulation of the sales plan for a particular territory.Hiring and selection of Sales force: Sales manager is responsible for hiring salespeople with the appropriate  skillsand backgrounds to implement the sales strategy. Good sources must be found  fornew hires, and those who are weak in these areas are carefully screened out. Thenormally advertise through  newspaper.  The  other  sources  of  candidates  arereferences of current employees.
...

Other Essays Like Downstream Report of the Coca Cola Company

Sustainability Motto of Coca Cola Essay

3382 words - 14 pages Coca Cola Report Introduction Coca- Cola is one of the very well known brands operating in FMCG sector. The drink which has quenched the thirst of so many people around the globe was invented by John Pemberton a pharmacist by profession and most commonly called as “Doc”. He was assisted by Frank Robinson in the marketing of the product. The company was totally in mess until Asa Griggs Candler took over the business in 1891. Secret of Coca

Swot Analysis of Coca Cola

1504 words - 7 pages SWOT Analysis of Coca-Cola Introduction Coca-Cola Company is one successful globalized company. Its product portfolio is all over the world. Most offices, shops, malls, and other recreational centers market this drinking brand on a daily basis. The company has many products that enable the company to excel in the international market (Rothaermel, 2013). It leads the beverage market by a substantial rate against other

Swot Anaylsis of Coca Cola

745 words - 3 pages Strengths • The Coca-Cola Company and brand has been a well-involved part of our society for more than a century. Being around so long while delivering satisfying products is a major strength of the company. • Coca-Cola has a very noticeable branding with its symbol on T-shirts, hats, and other collectible memorabilia. It is not uncommon for a household to have a Coca-Cola room filled with this memorabilia. The brand is known to 90% of

Porter Five Forces of Coca Cola

556 words - 3 pages ) Threat of Substitute Products or Services, (3) Bargaining Power of Buyers, (4) Bargaining Power of Suppliers, (5) Competitive Rivalry Among Existing Firms. The following is a Five Forces analysis of The Coca-Cola Company in relationship to its Coca-Cola brand. Threat of New Entrants/Potential Competitors: Median Pressure • Entry barriers are relatively low for beverage industry: there is almost 0 consumer switching cost and very low

Value Chain Analysis of Coca Cola

3369 words - 14 pages , in every community where they do business. They are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises the Company and nearly 300 bottling partners worldwide. The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of its bottling partners. While many view the Company as simply "Coca-Cola," the system operates

An Analysis of Biggest Marketing Blunder – Cola - Cola Company

635 words - 3 pages In 1985, Coca Cola Company was responsible for one of the biggest blunders in marketing – New Coke. At that time, New Coke came out because of sweetness and people preferred it over all other beverages, including the competitor, Pepsi. The Coca Cola Company decided that it was time to change their formula - to make it sweeter like Pepsi. After months of working on the formula, doing the blind taste tests, research and changing their packaging

Pesticides In Kerala - An Example Of Bias In The Media Pesticides In Coca Cola ,The Impact Of Scientific Researches Human Health And Multinationals

820 words - 4 pages pesticide rate found in 13 different Indian mineral water brands, carried out by CSE. After recognizing the accuracy of the facts and having acknowledged a second report focusing on the pesticides contained in soft drinks, the ministry of Development of Human Resources, Science and Technology along with various states decided to ban Coca Cola Pepsi brands.This ban was the starting point to a large mediatic fever. On one side, appeared some medias

Coca Cola: An introduction and brief analyis of its strategic position

438 words - 2 pages section on its website called "Cokelore" which demystifies stories such as how its advertising created the image of modern father Christmas in 1933 how it became the first soft drink counsmed in space in 1985. Consumers are even prepared to pay $6 to visit the world of Coca-Cola in Atlanta to explore the magical story of the beverages brand.Coca-Cola is unquestionably in an enviable position, though it's unfashionable to say so. Every 10 seconds

"Soda Wars" This Essay Is About Coca-Cola In The International Market

3068 words - 13 pages Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion cases come from?" The answer lies overseas, where income levels and appetites for Western products are at an all time high.Often, the company that gets into a foreign market first usually dominates that country's market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant

Innovation and Collaboration at Coca Cola It S the Real Thing

1310 words - 6 pages interactive marketing and consulting firm Sapient, had soon written up a 30-page manifesto laying out a design strategy for the company. But if Butler, who's now vice-president for design, has made an impact at the beverage giant, it's not because of some heady proclamation. Instead it's because he has learned the most effective way to implement design strategy at a company as large and complex as Coca-Cola: avoid the word "design" as much as

Report of 707isolated Island Landscape Design Company

840 words - 4 pages Report of 707isolated island landscape design company Introduction 707isolated Island is a small and rapidly growing landscape design company provides contract service to a variety of customers. The employees are paid fortnightly, based on an annual salary. The income of July 2010 to June 2011 is $235,825.63, during the same period, total expense is $155,428.63, net profit is $80322. And we use different ratios to analyse the performance of

Related Papers

The Evolution Of Coca Cola Essay

2101 words - 9 pages Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business.  Coca-Cola was invented by Dr. John Pemberton

The Humble History Of Coca Cola

1107 words - 5 pages acquired full control and became the sole proprietor of the company in 1891. By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He saw an opportunity so with his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler established a corporation in Georgia and called it The Coca-Cola Company. Initial capitalization was $100,000 by that time. Mr

The Strategic Positioning Of Coca Cola Essay

778 words - 4 pages proprietorships, and proprietorship gradually passed into the hands of a few people. Finally, in 1967, three companies were merged as Nokia Corporation. Nokia in 1992, when the company decided to focus on the communications business and its history one of the most important strategic decisions are taken. Then, the first GSM handset has been created. The world’s first satellite call is made, using a Nokia GSM handset. After, first mobile

History Of Coca Cola Essay

2683 words - 11 pages Government claimed that they were breaking the 1906 Pure Food & Drug laws. They said that by having coca in the name and the beverage not containing cocaine was false advertisement. Coca-Cola proved that the flavor was now coming from the decocainized coca leaf and avoided being banned once again.17. Asa was faced with many hardships in and outside of the company. In 1917 he was elected mayor of Atlanta and he discovered that his