BA(HONS) – MANAGEMENT, TECHNOLOGY AND ENTERPRISE
REPORT ON TOYBOX
SUBMISSION:26TH NOVEMBER 2015
2 INTRODUCTION 3
2.1 Company 3
2.2 Purpose of Report and What it will Cover 3
3 E-BUSINESS 3
3.1 What is E-Business 3
3.2 Definition 4
3.3 Why is it Relevant to Toybox – Discussion of Concept 4
4 STRATEGIES 4
4.1 Definition of a Strategy 4
4.2 Strategy Definition Stage 5
4.3 Decisions That Toybox Should Take At This Point 5
4.3.1 Decision 1: Strategy To Assist with Market and Product Development 5
4.3.2 Decision 2 – Look at the Capabilities of Having a Supply Chain 6
4.3.3 ...view middle of the document...
Purpose of Report and What it will Cover
A report has been commissioned by the management of Toybox in which they have asked for further investigation into using e-business in which to grow their business and make it more attractive and improve the overall strategy of the company. To do this firstly, the report will look at definitions of e-business and why using it will help the Toybox company. Further to this, the report will also advise Toybox on how to utilise e-business to grow all areas of the business, with focus on the Strategy Definition Stage and recommendations as what decisions Toybox should take at this stage. The final part of the report will discuss the various E-Business Revenue Models that are available for Toybox to use along with suggestions as what models they should use and how it improve their business and potentially bringing in more revenue. The final section of the report will bring together conclusions from what has been discussed and the way forward for Toybox.
What is E-Business
Combe (2006) suggests that businesses that have an e-business function whether it be for business or for selling (commerce) can be split into varying categories, an example being companies who exist solely online and don’t have an offline presence i.e. shops and companies who have an online presence to complement their existing offline presence. To further look into e-business as a whole, the definition’s need to be looked at.
Li (2007) explains that IBM came up with the term E-Business in the 1990’s. At that time, they defined E-Business as being the transformation by using the internet of important business processes whereas Jelassi and Enders (as cited in Li 2007) improves on that definition by explaining that e-business is the means to conduct all activity within a business whether it be their internal business or external business.
Why is it Relevant to Toybox – Discussion of Concept
It is extremely relevant for Toybox to introduce the concept of e-business within their organisation. At the moment, their only online presence as outlined within the introduction is that their website setup consists of basic information pertaining to the company only with no facility available to contact the company via electronic means or to even place orders on line. There are two stores within the organisation so the Internet could be used to link their two shops with Toybox creating the e-business facility i.e. Improved Internet Site for its customers therefore allowing potentially a lot more sales revenue. Singh and Waddell (2004) suggests that you will be reaching out to a greater number of customers from further distances that are unable to go to the Toybox stores and who will therefore be able to order on line. It creates the illusion of having 24 hour opening by having online shopping available. For the staff within the Glasgow and Edinburgh stores having e-business available can also...