In his chapter, "Consumption in Everyday Life," John Storey discusses various aspects of subcultures. Please identify at least two examples of subcultures that we have studied in this course and provide specific quotations from Storey's chapter (including the page number where you found the quotation) that demonstrate how your examples fit his description of subcultures.
Extra Credit (+1 pt): Can you think of a subculture we've studied in this course that DOES NOT match Storey's description? How is it different from the kind of subcultures Storey discusses?
In Storey’s article “Consumption in everyday life”, he discusses the youth subculture, and he mentions that “youth subcultures are an attempt to solve problems experienced by the parent culture” (Storey, 133), and youth subculture “refuse to conform to the supposed ...view middle of the document...
Then, they begin to search a new culture that they could identify themselves. However, this new culture is not really new, it shares some same area with their parents’ culture, and their culture can only be called as subculture. For example, the Korean teenagers who saw they belong to “punk” were not really “punk” that as we known exists in the European countries. Those Korean teenagers present that they just want to relax themselves through the punk culture. Since they did not live in the same period as their parents did, for example they did not understand the real situation under the colonial of Japan, they could not identify them as their parents’ culture, and then, they searched and adjusted a different culture as their identity. The second example connects to the Storey’s article is fun culture. Storey mentions that “fan culture is not just about consumption, it is also about the production of texts – songs, pomes, novels…-- made in response to the professional media texts of fandom” (Storey, 143). The “Gangnam style atalantic article” we read presents the fun culture created for the “gangnam style”. As the song called “gangnam style” becomes popular in the world, people in the different countries become his fun and created numerous videos which are imitations of the gangnam style dance and posted on the website.
In Storey’s article, he presents that the subculture are the youth subculture. However, this statement is not definitely right. From the video showed in the class, we can find that the “Hokote” and the “Harajuku” are both existed from the 1970s in Japan, and they exist now. So the subculture was connected with an age frame is a passed idea. Nowadays, the subculture not only refers to the youth subculture. Since the youth culture presented in several years, it actually contains different age group, including youth and also middle-aged.